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Work with thought leaders and academic experts in digital marketing

Companies can benefit from working with an academic researcher in Digital Marketing in several ways. Here are some examples: 1. Developing Effective Marketing Strategies: Academic researchers have in-depth knowledge of marketing theories and concepts. They can help companies develop data-driven marketing strategies that are based on research and analysis. 2. Conducting Market Research: Researchers can conduct market research to identify target audiences, understand consumer behavior, and analyze market trends. This information can be used to create targeted marketing campaigns. 3. Analyzing Consumer Behavior: Researchers can analyze consumer behavior using various research methods and tools. This can help companies understand their customers' needs, preferences, and purchase patterns, enabling them to tailor their marketing efforts accordingly. 4. Optimizing Digital Campaigns: Academic researchers can analyze the performance of digital marketing campaigns and provide insights on how to optimize them. They can identify areas of improvement, suggest A/B testing strategies, and recommend changes to increase conversion rates. 5. Staying Updated with Trends and Technologies: Researchers are constantly studying and analyzing the latest trends and technologies in Digital Marketing. By collaborating with them, companies can stay updated with the industry's best practices and leverage new tools and techniques to gain a competitive edge.

Experts on NotedSource with backgrounds in digital marketing include Anindya Ghose, Cheryl Engstrom, Nicole Montgomery, and Charles Hermans.

Anindya Ghose

Heinz Riehl Chair Professor of Business, NYU Stern
Most Relevant Research Interests
Digital Marketing
Other Research Interests (29)
Data Science
Mobile
Data Privacy
Digital Platforms
Library and Information Sciences
And 24 more
About
Dr. Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University Stern School of Business. His research interests are in the areas of IT-enabled platforms, services and products, including mobile apps, social media, digital marketplaces, and big data analytics. He has also done work on understanding consumer behavior in digital environments. He has published over 130 papers in academic journals and has been honored with several best paper awards. He has also served on the editorial boards of several journals, including Management Science, Information Systems Research, and MIS Quarterly. He is a Fellow of the Institute for Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM).

Cheryl Engstrom

I train CEOs to sales & marketing teams. Professor in Digital Marketing at Bellevue College. Trademarked training system, called The PATAR System.
Most Relevant Research Interests
Digital Marketing
Other Research Interests (2)
Marketing
Sales
About
Marketing, Public Relations, Digital Marketing including Mobile and Display Advertising/Marketing, Sales, Messaging, Change Management

Nicole Montgomery

Most Relevant Research Interests
Digital Marketing
Other Research Interests (5)
Marketing
Consumer Behavior
Sports Marketing
Organizational Leadership/Coaching
Education

Charles Hermans

Most Relevant Research Interests
Digital Marketing
Other Research Interests (6)
Marketing
Logistics
Data Analytics
Strategy
Marketing Strategy
And 1 more

Example digital marketing projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on digital marketing?

Developing a Data-Driven Marketing Strategy

An academic researcher can work with a company to develop a data-driven marketing strategy. They can analyze market data, consumer behavior, and competitor analysis to identify target segments and create personalized marketing campaigns.

Conducting a Market Research Study

A company can collaborate with an academic researcher to conduct a market research study. The researcher can design surveys, collect data, and analyze the findings to provide insights on market trends, customer preferences, and competitive landscape.

Analyzing Consumer Behavior

By working with an academic researcher, a company can gain a deeper understanding of consumer behavior. The researcher can conduct surveys, interviews, and experiments to analyze factors influencing consumer decision-making and provide recommendations for targeted marketing strategies.

Optimizing Digital Marketing Campaigns

An academic researcher can help a company optimize their digital marketing campaigns. They can analyze campaign data, identify areas of improvement, and provide recommendations for optimizing ad targeting, messaging, and creative elements to increase campaign effectiveness.

Studying the Impact of Emerging Technologies

Collaborating with an academic researcher can help a company understand the impact of emerging technologies on digital marketing. The researcher can study the adoption and effectiveness of technologies like AI, chatbots, and voice search, and provide insights on how to leverage them for marketing success.