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Work with thought leaders and academic experts in international business

Companies can benefit from collaborating with an academic researcher in International Business in several ways. Firstly, they can gain valuable insights and expertise in navigating the complexities of international markets. Researchers can provide in-depth analysis and understanding of cultural, political, and economic factors that impact business operations. Secondly, companies can leverage the researcher's extensive network of international contacts, opening doors to new markets, partnerships, and opportunities. Thirdly, researchers can offer innovative solutions and strategies for international expansion, based on their cutting-edge research and industry knowledge. Lastly, collaborating with an academic researcher can enhance a company's reputation and credibility, as they are seen as actively engaging with the academic community and investing in knowledge-driven growth.

Researchers on NotedSource with backgrounds in international business include Dr. Wolfgang Messner, Dan Baack, SERGEY Sukhankin, and William Smith.

Dr. Wolfgang Messner

Columbia, SC
Professor in International Business with expertise in Data Analytics and Machine Learning
Most Relevant Research Interests
International Business
Other Research Interests (14)
International Marketing
International Management
Strategy and Management
Business and International Management
Marketing
And 9 more
About
Results-oriented and internationally experienced project manager, consultant, and researcher with a passion for leveraging machine learning and advanced statistical techniques to solve intricate challenges in international marketing and consumer behavior. Demonstrated track record of driving strategic initiatives, cultivating cross-border partnerships, and delivering tangible impacts on revenue generation. Highly adaptable to rapidly evolving technologies and market trends. Aiming to apply my expertise to lead transformative projects and elevate organizational success on a global scale. **Research and publication overview** · Authored 36 peer-reviewed journal publications (data analytics, international business, marketing) · Authored and edited 8 business books, published by *Palgrave Macmillan* and *Springer* · Published 5 teaching cases with *SAGE* and *Ivey* · Research impact (Google Scholar): h-index of 17 with 1,000+ citations **Competences in data analysis (selected)** · Supervised: Neural networks, deep learning · Unsupervised: Kohonen self-organizing maps · Frequentist and Bayesian regression analysis · Multilevel (hierarchical) modeling · Exploratory and confirmatory factor analysis · fs/QCA \| HLM \| SPSS \| JASP \| Python\, incl\. Keras\, Dalex

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Dan Baack

Denver, Colorado, United States of America
Professor at the University of Denver
Research Interests (22)
Information processing
culture
and international marketing
Marketing
Communication
And 17 more
About
Dan Baack is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity.

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SERGEY Sukhankin

Postdoctoral Fellow, Trent University
Most Relevant Research Interests
international business
Other Research Interests (30)
renewable energy
oil and natural gas
LNG
Media Technology
Political Science and International Relations
And 25 more
About
I specialize in: \- Private Military Companies \(Russia\) \- Private Security Companies \(China\) \- The Arctic region \(geo\-economic and geopolitics\)

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William Smith

Research Interests (0)

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Example international business projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on international business?

Market Entry Strategy

An academic researcher can assist companies in developing a comprehensive market entry strategy for international expansion. This includes analyzing market potential, identifying target segments, assessing competition, and recommending entry modes and marketing strategies.

Cross-Cultural Management

Companies operating in diverse international markets can benefit from the expertise of an academic researcher in cross-cultural management. They can provide guidance on managing cultural differences, building effective multicultural teams, and adapting business practices to local customs and norms.

Global Supply Chain Optimization

An academic researcher can help companies optimize their global supply chain by analyzing logistics, transportation, and inventory management. They can identify opportunities for cost reduction, efficiency improvement, and risk mitigation in international operations.

International Market Research

Companies seeking to enter new international markets can collaborate with a researcher to conduct market research. This includes gathering data on consumer preferences, market trends, and competitive landscape, enabling informed decision-making and market entry strategies.

International Business Ethics

An academic researcher can assist companies in navigating ethical challenges in international business. They can provide guidance on ethical decision-making, corporate social responsibility, and compliance with international standards and regulations.