Work with thought leaders and academic experts in market research

Cross-functional life sciences **strategy** professional with a doctoral degree in **genetics**; worked on 16+ projects in collaboration with 7+ big pharma clients as the lead consultant in a **client-facing** role. Exceptional understanding of current life sciences **market trends**. Scientist with 10+ years of wet-lab with hands-on **CRISPR-Cas9 gene** **editing and tandem mass-spectrometry** experience with 3 first-author papers. Experienced primary market researcher for pharmaceutical companies. Award-winning science communicator for a wide range of audiences tailored to different internal and external stakeholders.

Greetings! I'm Michelle Murphy Niedziela (PhD), a dedicated professional with a background in behavioral neuroscience, neuropsychology, and consumer science. With a strong foothold in both academia and industry, I've cultivated a unique blend of expertise that merges the realms of science and market insights. <br> 📚 My academic journey started with a BS in psychology and neuroscience from Florida State University, then led me to Purdue University's IBRC (Ingestive Behavior Research Institute) program, where I earned a PhD and Masters in behavioral neuroscience and behavioral neurogenetics. 🔬 I embarked on my professional journey as a post-doctoral fellow at Monell Chemical Senses Center, contributing to industry-sponsored research on functional ingredients. This ignited my passion for bridging the gap between scientific innovation and practical application. And subsequently taking on the role of technical lead for flavor and fragrance innovation programs at Johnson & Johnson (now Kenvue), followed by impactful Global Sensory work at Mars Chocolate, where I spearheaded global sensory projects and optimized ingredient sourcing. 🚀 Presently, I proudly serve as the VP of Research & Innovation at HCD Research. In this dynamic role, I concentrate on fusing cutting-edge consumer neuroscience tools and emerging technologies with traditional market research methodologies, yielding comprehensive insights into consumer behavior. 🌐 Beyond my professional endeavors, I'm an ardent science advocate and active participant in the scientific community. My contributions extend to organizations such as SSP and ASTM (E18 and D37), where I've engaged for numerous years. I'm also a published author, with articles in peer-reviewed journals, enlightening book chapters, and a regular presence in trade journals and magazines. Furthermore, I co-host the illuminating podcast/vidcast series 'MindSet,' a platform where we delve into intriguing topics at the intersection of behavioral consumer science. 🔍 Let's connect and explore the infinite possibilities at the nexus of neuroscience, psychology, and consumer insights with a behavioral sciences framework.

Christina Maroun is a highly motivated and dedicated individual with a diverse background in both sociology and neuroscience. She earned her B.S. in Sociology and Neuroscience from The Ohio State University in 2020, where she developed a strong foundation in research methods and data analysis. She then went on to pursue a M.S in Biology from Central Connecticut State University, further honing her skills in scientific research and communication. Throughout her academic career, Christina has gained valuable experience in various research roles. She has served as a Research Coordinator at UTHealth, where she oversaw an NIH-funded research study and managed a team of data collectors. She also worked as a Sociology Research Assistant at The Ohio State University, where she assisted with data collection and analysis for a sociological study on police brutality. In addition, she has also worked as a Neuroscience Research Assistant at The Ohio State University, conducting experiments related to interleukin-1 and stress. In addition to her research experience, Christina has recently started her role as a Lead Researcher at Bani Athwal Media & Consulting. In this role, she will collaborate with clients to conduct market research and develop strategic plans for business growth. Christina's strong educational background and diverse research experience make her a well-rounded and knowledgeable individual in the fields of sociology and neuroscience. She is passionate about using her skills and knowledge to make a positive impact in the world through research and data-driven decision making.

Marketing Strategy, market research, tactical execution, brand planning, launch strategy/ planning, segmentation, digital marketing, commercial development