Work with thought leaders and academic experts in neuroimaging

Companies can benefit from working with Neuroimaging experts in several ways. These experts can provide valuable insights into brain function, help enhance research and development efforts, and contribute to the development of innovative solutions. By collaborating with Neuroimaging researchers, companies can gain a deeper understanding of the neural mechanisms underlying various behaviors and conditions. This knowledge can be applied to improve products and services, optimize marketing strategies, and develop personalized interventions. Additionally, Neuroimaging experts can assist in clinical trials, contribute to the development of neurotechnologies, and provide expertise in brain imaging data analysis.

Researchers on NotedSource with backgrounds in neuroimaging include Daniel Milej, Ph.D., Suhas Chelian, Azeezat Azeez, Nora S Vyas, Ph.D., K. Suzanne Scherf, Thomas Morin, Ph.D., and Sheraz Ch.

K. Suzanne Scherf

Associate Professor of Psychology & Neuroscience, Penn State University
Research Interests (36)
developmental cognitive neuroscience
vision
autism
adolescent
Cognitive Neuroscience
And 31 more
About
My core interests lie in understanding how children and adolescents perceive and interpret social signals and how emerging functional specificity of the developing brain supports this process. My approach primarily involves using the face processing system as a model domain. Faces are dynamic stimuli from which we extract many different kinds of information (e.g., gender, age, emotional state, mate potential, social status, trustworthiness, intentions, “person knowledge”). All of these processes must be executed accurately and rapidly for many faces over the course of a single day, making face processing among the most taxing perceptual challenges confronted by people in their day-to-day life. Given that faces are also the pre-eminent social signal, studying developmental changes in the behavioral and brain basis of face processing in typically developing individuals and in those affected by social-emotional disorders may index a core set of developmental changes within the broader social information processing system. I employ converging methodologies, including functional (fMRI) and structural magnetic resonance, and diffusion tensor imaging (DTI) along with detailed behavioral paradigms in both typically developing populations and those with developmental disorders to examine development from early childhood to adulthood.

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Example neuroimaging projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on neuroimaging?

Optimizing Advertising Campaigns

A company in the advertising industry can collaborate with a Neuroimaging expert to optimize their advertising campaigns. By using neuroimaging techniques, such as fMRI, the researcher can analyze brain responses to different advertisements and identify the most effective ones. This insight can help the company create targeted and impactful advertisements that resonate with their target audience.

Improving User Experience

Tech companies can benefit from collaborating with Neuroimaging experts to improve user experience. By studying brain activity during interactions with digital interfaces, researchers can identify areas of improvement and design more intuitive and user-friendly interfaces. This collaboration can lead to the development of products that are more engaging, enjoyable, and efficient for users.

Enhancing Mental Health Interventions

Collaborating with Neuroimaging experts can help companies in the mental health industry enhance their interventions. By studying brain activity patterns in individuals with mental health conditions, researchers can identify biomarkers and develop personalized treatment approaches. This collaboration can lead to the development of more effective interventions and therapies for mental health disorders.

Advancing Neurological Disease Research

Pharmaceutical companies can collaborate with Neuroimaging experts to advance research on neurological diseases. By using neuroimaging techniques, researchers can study brain changes associated with diseases like Alzheimer's, Parkinson's, and multiple sclerosis. This collaboration can provide valuable insights into disease progression, identify potential drug targets, and contribute to the development of new treatments.

Optimizing Sports Performance

Sports organizations can benefit from collaborating with Neuroimaging experts to optimize athletes' performance. By studying brain activity during training and competition, researchers can identify cognitive and neural factors that contribute to success. This collaboration can lead to the development of personalized training programs, mental strategies, and performance-enhancing techniques.