Work with thought leaders and academic experts in parenting
Companies can benefit from working with an academic researcher whose expertise is in the field of parenting in several ways. Firstly, they can gain valuable insights into the needs and preferences of parents, allowing them to develop products and services that cater to their target audience more effectively. Secondly, an academic researcher can provide evidence-based strategies and recommendations for marketing campaigns, customer engagement, and brand positioning. Thirdly, collaborating with a parenting expert can help companies stay up-to-date with the latest research and trends in the field, ensuring that their offerings remain relevant and competitive. Additionally, an academic researcher can assist in conducting market research and analyzing data to identify opportunities and challenges in the parenting market. Lastly, companies can leverage the credibility and authority of an academic researcher to enhance their reputation and build trust with their target audience.
Educational psychologist, professor of Psych, parenting coach. Website @ parenting at www.drjohnrich.com. Over 20 yrs experience with statistical analysis and research design.
Most Relevant Research Interests
Other Research Interests (3)
Example parenting projects
How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on parenting?
Developing a Parenting App
An academic researcher can collaborate with a company to develop a parenting app that provides evidence-based information, tips, and resources for parents. The researcher can contribute their expertise in child development, psychology, and parenting strategies to ensure that the app meets the needs of parents and aligns with the latest research in the field.
Creating Parenting Workshops
A company can partner with an academic researcher to create and deliver parenting workshops. The researcher can design the curriculum based on their expertise in parenting theories and practices, ensuring that the workshops provide valuable insights and practical strategies for parents. This collaboration can help the company establish itself as a trusted resource for parenting education.
Conducting Market Research
An academic researcher can assist a company in conducting market research to understand the needs, preferences, and challenges of parents. The researcher can design surveys, interviews, and focus groups to gather data and provide valuable insights that can inform product development, marketing strategies, and customer engagement initiatives.
Creating Parenting Content
Collaborating with an academic researcher can help a company create high-quality parenting content. The researcher can contribute their expertise in child development, parenting theories, and evidence-based practices to develop informative and engaging articles, blog posts, videos, and social media content that resonate with parents and provide them with valuable information and advice.
Designing Parenting Programs
An academic researcher can work with a company to design and implement parenting programs that address specific needs and challenges faced by parents. The researcher can develop evidence-based curriculum, provide training and support materials, and evaluate the effectiveness of the programs to ensure that they deliver positive outcomes for parents and their children.