Ludovica Cesareo
Assistant Professor of Marketing, Lehigh University
Research Interests
About
Publications
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!
Computers in Human Behavior / Apr 01, 2015
Hornik, J., Shaanan Satchi, R., Cesareo, L., & Pastore, A. (2015). Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster! Computers in Human Behavior, 45, 273–280. https://doi.org/10.1016/j.chb.2014.11.008
Consumers’ attitude and behavior towards online music piracy and subscription-based services
Journal of Consumer Marketing / Nov 04, 2014
Cesareo, L., & Pastore, A. (2014). Consumers’ attitude and behavior towards online music piracy and subscription-based services. Journal of Consumer Marketing, 31(6/7), 515–525. https://doi.org/10.1108/jcm-07-2014-1070
Destination image differences between first-time and return visitors: An exploratory study on the city of Rome
Tourism and Hospitality Research / Jul 17, 2014
Giraldi, A., & Cesareo, L. (2014). Destination image differences between first-time and return visitors: An exploratory study on the city of Rome. Tourism and Hospitality Research, 14(4), 197–205. https://doi.org/10.1177/1467358414543971
United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
Business Horizons / Sep 01, 2015
Cesareo, L., & Stöttinger, B. (2015). United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits. Business Horizons, 58(5), 527–537. https://doi.org/10.1016/j.bushor.2015.05.007
The Complexity of the Counterfeiting and Piracy Phenomena: A 1980–2015 Literature Review
Counterfeiting and Piracy / Nov 07, 2015
Cesareo, L. (2015). The Complexity of the Counterfeiting and Piracy Phenomena: A 1980–2015 Literature Review. SpringerBriefs in Business, 7–8. https://doi.org/10.1007/978-3-319-25357-2_2
Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz
Journal of the Association for Consumer Research / Jul 01, 2018
Robertson, T. S., Gatignon, H., & Cesareo, L. (2018). Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz. Journal of the Association for Consumer Research, 3(3), 425–439. https://doi.org/10.1086/698434
Resolving the jeopardies of consumer demand: Revisiting demarketing concepts
Business Horizons / Sep 01, 2019
Chaudhry, P. E., Cesareo, L., & Pastore, A. (2019). Resolving the jeopardies of consumer demand: Revisiting demarketing concepts. Business Horizons, 62(5), 663–677. https://doi.org/10.1016/j.bushor.2019.05.002
Film marketing opportunities for the well-known tourist destination
Place Branding and Public Diplomacy / Sep 27, 2016
Giraldi, A., & Cesareo, L. (2016). Film marketing opportunities for the well-known tourist destination. Place Branding and Public Diplomacy, 13(2), 107–118. https://doi.org/10.1057/s41254-016-0035-5
Piracy in cyber space: consumer complicity, pirates and enterprise enforcement
Enterprise Information Systems / May 01, 2011
Chaudhry, P. E., Chaudhry, S. S., Stumpf, S. A., & Sudler, H. (2011). Piracy in cyber space: consumer complicity, pirates and enterprise enforcement. Enterprise Information Systems, 5(2), 255–271. https://doi.org/10.1080/17517575.2010.524942
No al falso! Un'indagine esplorativa sulle strategie anti-contraffazione delle fashion firms
MERCATI E COMPETITIVITÀ / Jun 01, 2014
Pastore, A. (2014). No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms. MERCATI E COMPETITIVITÀ, 2, 81–102. https://doi.org/10.3280/mc2014-002005
Fake and pirated: do consumers care?
Journal of Business Strategy / Nov 20, 2017
Chaudhry, P. E., & Cesareo, L. (2017). Fake and pirated: do consumers care? Journal of Business Strategy, 38(6), 11–19. https://doi.org/10.1108/jbs-08-2016-0080
Counterfeiting luxury goods
Handbook of Research on Counterfeiting and Illicit Trade
Cesareo, L., Pastore, A., & Williams, P. (n.d.). Counterfeiting luxury goods. Handbook of Research on Counterfeiting and Illicit Trade, 193–222. https://doi.org/10.4337/9781785366451.00018
Counterfeiting luxury goods
Handbook of Research on Counterfeiting and Illicit Trade
Cesareo, L., Pastore, A., & Williams, P. (n.d.). Counterfeiting luxury goods. Handbook of Research on Counterfeiting and Illicit Trade, 193–222. https://doi.org/10.4337/9781785366451.00018
Analysis of anti-counterfeiting tactics to diffuse consumer demand
Handbook of Research on Counterfeiting and Illicit Trade
Stöttinger, B., Penz, E., & Cesareo, L. (n.d.). Analysis of anti-counterfeiting tactics to diffuse consumer demand. Handbook of Research on Counterfeiting and Illicit Trade, 387–403. https://doi.org/10.4337/9781785366451.00027
Pirate or subscriber? An exploratory study on Italian consumers’ music habits
Sinergie Italian Journal of Management / Jan 01, 2018
CASAREO, LUDOVICA, PASTORE, ALBERTO, & UGOLINI, GIULIA. (2018). Pirate or subscriber? An exploratory study on Italian consumers’ music habits. Sinergie Italian Journal of Management, 96, 153–171. https://doi.org/10.7433/s96.2015.09
Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework
International Journal of Advertising / Mar 28, 2021
Vernuccio, M., Cesareo, L., Pastore, A., & Kitchen, P. J. (2021). Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework. International Journal of Advertising, 41(3), 519–540. https://doi.org/10.1080/02650487.2021.1897432
Understanding the (unexpected) consequences of unexpected recognition
Journal of Economic Behavior & Organization / Mar 01, 2017
Neckermann, S., & Yang, X. (2017). Understanding the (unexpected) consequences of unexpected recognition. Journal of Economic Behavior & Organization, 135, 131–142. https://doi.org/10.1016/j.jebo.2017.01.013
Antecedents and Anti-Counterfeiting Tactics That Influence Consumer Complicity
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era / Jan 01, 2016
Chaudhry, P. E., Cesareo, L., & Stumpf, S. A. (2016). Antecedents and Anti-Counterfeiting Tactics That Influence Consumer Complicity. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 265–265. https://doi.org/10.1007/978-3-319-11815-4_84
Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk
Luxury Marketing / Nov 10, 2012
Klarmann, C., Wiedmann, K.-P., & Hennigs, N. (2012). Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk. Luxury Marketing, 261–277. https://doi.org/10.1007/978-3-8349-4399-6_15
Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective
Jan 01, 2019
Slaton, K., & Linda, N. S. (2019). Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective. https://doi.org/10.31274/itaa.8468
Ugly Science Pays Off
Scientific American / Nov 19, 2013
Feltman, R. (2013). Ugly Science Pays Off. Scientific American, 309(6), 27–27. https://doi.org/10.1038/scientificamerican1213-27
It Is Counterfeits that Consumers Love!? Exploring the Phenomenon in the Digital Environment
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era / Jan 01, 2016
Stoettinger, B., & Cesareo, L. (2016). It Is Counterfeits that Consumers Love!? Exploring the Phenomenon in the Digital Environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 147–148. https://doi.org/10.1007/978-3-319-11815-4_49
Fashion Firms and Counterfeiting: Causes and Actions
Italy in a European Context / Jan 01, 2015
Pastore, A., & Cesareo, L. (2015). Fashion Firms and Counterfeiting: Causes and Actions. Italy in a European Context, 105–123. https://doi.org/10.1007/978-1-137-56077-3_5
Gruppo Italiano di Geologia Strutturale - GIGS Convegno Annuale
Jan 01, 2018
(2018). Gruppo Italiano di Geologia Strutturale - GIGS Convegno Annuale. https://doi.org/10.3301/absgi.2018.01
“I know I am posing”… Feeling the Pose in Post-war Fashion Modeling
Fashion Theory / Nov 10, 2016
McDowell, F. (2016). “I know I am posing”… Feeling the Pose in Post-war Fashion Modeling. Fashion Theory, 21(2), 157–173. https://doi.org/10.1080/1362704x.2016.1252521
Discussion, Managerial Implications, Current and Future Research
Counterfeiting and Piracy / Nov 07, 2015
Cesareo, L. (2015). Discussion, Managerial Implications, Current and Future Research. SpringerBriefs in Business, 59–62. https://doi.org/10.1007/978-3-319-25357-2_6
The Role of Gender in Co-branding Strategies of Hi-Tech Brands and Luxury
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era / Jan 01, 2016
Lado, N., Cesaroni, F., Ho, H.-C., & Cesareo, L. (2016). The Role of Gender in Co-branding Strategies of Hi-Tech Brands and Luxury. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 469–470. https://doi.org/10.1007/978-3-319-11815-4_136
INTERPLAY OF THE DRIVERS AND DETERRENTS OF LEISURE COUNTERFEIT PURCHASE INTENTIONS
Journal of Business Economics and Management / Dec 29, 2015
KOS KOKLIC, M., & VIDA, I. (2015). INTERPLAY OF THE DRIVERS AND DETERRENTS OF LEISURE COUNTERFEIT PURCHASE INTENTIONS. Journal of Business Economics and Management, 17(6), 916–929. https://doi.org/10.3846/16111699.2014.994184
The Role of Gender in Co-branding Strategies of Hi-Tech Brands and Luxury
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era / Jan 01, 2016
Lado, N., Cesaroni, F., Ho, H.-C., & Cesareo, L. (2016). The Role of Gender in Co-branding Strategies of Hi-Tech Brands and Luxury. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 469–470. https://doi.org/10.1007/978-3-319-11815-4_136
Il dialogo come strumento di emancipazione
MINORIGIUSTIZIA / Sep 01, 2013
Di Masi, D. (2013). Il dialogo come strumento di emancipazione. MINORIGIUSTIZIA, 3, 92–99. https://doi.org/10.3280/mg2013-003010
Company Competitiveness Analysis
Market-Driven Management / Jan 01, 2012
Lambin, J.-J., & Schuiling, I. (2012). Company Competitiveness Analysis. Market-Driven Management, 246–277. https://doi.org/10.1007/978-0-230-36312-0_10
The Innovation Culture
From a Market Economy to a Finance Economy
The Innovation Culture. (n.d.). From a Market Economy to a Finance Economy. https://doi.org/10.1057/9781137322982.0012
Hideous but worth it: Distinctive ugliness as a signal of luxury
Journal of the Academy of Marketing Science / Dec 02, 2022
Cesareo, L., Townsend, C., & Pavlov, E. (2022). Hideous but worth it: Distinctive ugliness as a signal of luxury. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-022-00913-3
Education
Sapienza University of Rome
Experience
Lehigh University
Professor of Marketing / 2018 — Present
The Wharton School, University of Pennsylvania
Postdoctoral Research Fellow / 2015 — 2018
Links & Social Media
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