How Marketing Agencies & Media Networks Use Research Collaborations to Improve Client Offerings

Marketing and advertising agencies are constantly looking for innovative methods to improve client offerings, increase customer happiness and scale campaign and company growth. Often, the best way to do so is by getting in touch with individuals who have unparalleled expertise in key business areas, meaning agencies don't need in-house, full-time experts on staff to be able to serve clients across a wide range of industries and verticals.

Omnicom Media Group, one of the largest global media networks in the world, has recently engaged in academic collaborations to inform its service offerings and stay at the forefront of innovation in its industry.

"Through NotedSource our team has been able to interview thought leaders in a variety of industries, exposing us to cutting edge research and theory," said Megan O'Brien, senior analyst, primary research at Omnicom Media Group. "NotedSource serves as a vital jumping off point for our own research and enables us to dig deeper and uncover meaningful insights."

Let's dive a bit deeper into how research collaborations can help all agencies and media companies become industry leaders.

Identify customer needs and preferences

Collaborating with research institutions can help agencies understand the needs and preferences of their clients' target audience. By gaining insights into customer behavior, agencies can tailor their offerings to meet the needs of the market.

Test and refine marketing campaigns

Research collaborations can help agencies test and refine their marketing campaigns. Through research, agencies can identify which messages resonate with their target audience, which channels are most effective, and which tactics are working best.

Develop new products or services

Collaborating with researchers can help agencies identify new product or service opportunities for their clients. By understanding the market and customer needs, agencies can develop new offerings that meet the demands of the market.

Stay up-to-date with industry trends

Research collaborations can help agencies stay up-to-date with the latest industry trends and technologies. This can help agencies stay ahead of the competition and provide their clients with innovative and cutting-edge solutions.

Gain credibility with clients

By partnering with reputable research institutions, agencies can gain credibility with their clients. This can help build trust and strengthen relationships with clients, ultimately leading to more business.

Research collaborations can be a valuable tool for marketing and advertising agencies to improve their client offerings. By leveraging research insights, agencies can develop more effective campaigns, products, and services that meet the needs of their clients and their target audience.