CPG Innovation Is at Its Lowest Rate Since 1996. That’s Not a Creativity Problem.
The industry is staring down a genuine innovation crisis. The companies that solve it won’t do it by brainstorming harder. Something is broken in how consumer packaged goods companies develop new products. Not broken in a fixable-with-a-new-process-framework way. Broken in a way that points to a structural gap that most CPG boardrooms haven’t named correctly […]