Work with academic experts in marketing

Journal of Consumer Marketing / Nov 04, 2014

Cesareo, L., & Pastore, A. (2014). Consumers’ attitude and behavior towards online music piracy and subscription-based services. Journal of Consumer Marketing, 31(6/7), 515–525. https://doi.org/10.1108/jcm-07-2014-1070

Business Horizons / Sep 01, 2015

Cesareo, L., & Stöttinger, B. (2015). United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits. Business Horizons, 58(5), 527–537. https://doi.org/10.1016/j.bushor.2015.05.007

Journal of the Association for Consumer Research / Jul 01, 2018

Robertson, T. S., Gatignon, H., & Cesareo, L. (2018). Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz. Journal of the Association for Consumer Research, 3(3), 425–439. https://doi.org/10.1086/698434

Business Horizons / Sep 01, 2019

Chaudhry, P. E., Cesareo, L., & Pastore, A. (2019). Resolving the jeopardies of consumer demand: Revisiting demarketing concepts. Business Horizons, 62(5), 663–677. https://doi.org/10.1016/j.bushor.2019.05.002

Place Branding and Public Diplomacy / Sep 27, 2016

Giraldi, A., & Cesareo, L. (2016). Film marketing opportunities for the well-known tourist destination. Place Branding and Public Diplomacy, 13(2), 107–118. https://doi.org/10.1057/s41254-016-0035-5

International Journal of Advertising / Mar 28, 2021

Vernuccio, M., Cesareo, L., Pastore, A., & Kitchen, P. J. (2021). Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework. International Journal of Advertising, 41(3), 519–540. https://doi.org/10.1080/02650487.2021.1897432

Journal of the Academy of Marketing Science / Dec 02, 2022

Cesareo, L., Townsend, C., & Pavlov, E. (2022). Hideous but worth it: Distinctive ugliness as a signal of luxury. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-022-00913-3

Public Relations Review / Sep 01, 2011

Mellado, C., & Hanusch, F. (2011). Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners. Public Relations Review. https://doi.org/10.1016/j.pubrev.2011.08.014

Marketing Science / May 01, 2012

Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493–520. https://doi.org/10.1287/mksc.1110.0700

Academy of Management Perspectives / Aug 01, 2019

GÜmÜsay, A. A. (2019). Embracing Religions in Moral Theories of Leadership. Academy of Management Perspectives, 33(3), 292–306. https://doi.org/10.5465/amp.2017.0130

Journal of Marketing Management / May 22, 2017

Hung, Y., Zheng, X., Carlson, J., & Giurge, L. M. (2017). The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33(11–12), 917–941. https://doi.org/10.1080/0267257x.2017.1323775

Journal of Business Research / Oct 01, 2018

Carnevale, J., Huang, L., & Harms, P. (2018). Speaking up to the “emotional vampire”: A conservation of resources perspective. Journal of Business Research, 91, 48–59. https://doi.org/10.1016/j.jbusres.2018.05.041

Journal of Advertising / Oct 20, 2021

Scholz, J. (2021). How Consumers Consume Social Media Influence. Journal of Advertising, 50(5), 510–527. https://doi.org/10.1080/00913367.2021.1980472

Journal of Business Research / Nov 01, 2021

Javornik, A., Duffy, K., Rokka, J., Scholz, J., Nobbs, K., Motala, A., & Goldenberg, A. (2021). Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, 284–292. https://doi.org/10.1016/j.jbusres.2021.07.040

Journal of Marketing Management / Jun 24, 2019

Scholz, J., & Smith, A. N. (2019). Branding in the age of social media firestorms: how to create brand value by fighting back online. Journal of Marketing Management, 35(11–12), 1100–1134. https://doi.org/10.1080/0267257x.2019.1620839

Journal of Business Research / Jul 01, 2019

Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M., & Zuniga, M. A. (2019). Toward a processual theory of transformation. Journal of Business Research, 100, 319–326. https://doi.org/10.1016/j.jbusres.2018.12.025

Journal of Retailing and Consumer Services / Sep 01, 2018

Scholz, J., & Duffy, K. (2018). We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, 11–23. https://doi.org/10.1016/j.jretconser.2018.05.004

Business Horizons / Mar 01, 2016

Scholz, J., & Smith, A. N. (2016). Augmented reality: Designing immersive experiences that maximize consumer engagement. Business Horizons, 59(2), 149–161. https://doi.org/10.1016/j.bushor.2015.10.003

Journal of Business Research / Jan 01, 2021

Stahl, B. C., Andreou, A., Brey, P., Hatzakis, T., Kirichenko, A., Macnish, K., Laulhé Shaelou, S., Patel, A., Ryan, M., & Wright, D. (2021). Artificial intelligence for human flourishing – Beyond principles for machine learning. Journal of Business Research, 124, 374–388. https://doi.org/10.1016/j.jbusres.2020.11.030

Journal of Business Research / Jan 01, 2021

Stahl, B. C., Andreou, A., Brey, P., Hatzakis, T., Kirichenko, A., Macnish, K., Laulhé Shaelou, S., Patel, A., Ryan, M., & Wright, D. (2021). Artificial intelligence for human flourishing – Beyond principles for machine learning. Journal of Business Research, 124, 374–388. https://doi.org/10.1016/j.jbusres.2020.11.030

Journal of Business Research / Mar 01, 2021

Gasparin, M., Green, W., Lilley, S., Quinn, M., Saren, M., & Schinckus, C. (2021). Business as unusual: A business model for social innovation. Journal of Business Research, 125, 698–709. https://doi.org/10.1016/j.jbusres.2020.01.034

Marketing Science / May 01, 2011

Goldfarb, A., & Tucker, C. (2011). Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, 30(3), 389–404. https://doi.org/10.1287/mksc.1100.0583

Journal of Marketing Research / Oct 01, 2013

Tucker, C. E. (2013). Social Networks, Personalized Advertising, and Privacy Controls. Journal of Marketing Research, 51(5), 546–562. https://doi.org/10.1509/jmr.10.0355

Journal of Marketing Research / Oct 01, 2013

Lambrecht, A., & Tucker, C. (2013). When Does Retargeting Work? Information Specificity in Online Advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1177/002224371305000508

Marketing Letters / Jul 26, 2008

Hartmann, W. R., Manchanda, P., Nair, H., Bothner, M., Dodds, P., Godes, D., Hosanagar, K., & Tucker, C. (2008). Modeling social interactions: Identification, empirical methods and policy implications. Marketing Letters, 19(3–4), 287–304. https://doi.org/10.1007/s11002-008-9048-z

Marketing Science / Sep 01, 2010

Tucker, C., & Zhang, J. (2010). Growing Two-Sided Networks by Advertising the User Base: A Field Experiment. Marketing Science, 29(5), 805–814. https://doi.org/10.1287/mksc.1100.0560

Journal of Marketing Research / Apr 01, 2011

Goldfarb, A., & Tucker, C. (2011). Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research, 48(2), 207–227. https://doi.org/10.1509/jmkr.48.2.207

Marketing Science / Mar 01, 2015

Tucker, C. E. (2015). The Reach and Persuasiveness of Viral Video Ads. Marketing Science, 34(2), 281–296. https://doi.org/10.1287/mksc.2014.0874

Quantitative Marketing and Economics / Aug 11, 2011

Ryan, S. P., & Tucker, C. (2011). Heterogeneity and the dynamics of technology adoption. Quantitative Marketing and Economics, 10(1), 63–109. https://doi.org/10.1007/s11129-011-9109-0

Journal of Marketing Research / Apr 01, 2010

Anderson, E. T., Fong, N. M., Simester, D. I., & Tucker, C. E. (2010). How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet. Journal of Marketing Research, 47(2), 229–239. https://doi.org/10.1509/jmkr.47.2.229

International Journal of Research in Marketing / Sep 01, 2020

Bleier, A., Goldfarb, A., & Tucker, C. (2020). Consumer privacy and the future of data-based innovation and marketing. International Journal of Research in Marketing, 37(3), 466–480. https://doi.org/10.1016/j.ijresmar.2020.03.006

Journal of Marketing / Nov 04, 2020

Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2020). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810

Marketing Science / Sep 01, 2012

Chiou, L., & Tucker, C. (2012). How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? Marketing Science, 31(5), 819–837. https://doi.org/10.1287/mksc.1120.0724

Journal of Marketing Research / Oct 01, 2015

Anderson, E., Lin, S., Simester, D., & Tucker, C. (2015). Harbingers of Failure. Journal of Marketing Research, 52(5), 580–592. https://doi.org/10.1509/jmr.13.0415

Marketing Science / Mar 01, 2011

Lambrecht, A., Seim, K., & Tucker, C. (2011). Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage. Marketing Science, 30(2), 355–367. https://doi.org/10.1287/mksc.1100.0613

Journal of Marketing Research / Feb 01, 2012

Lambrecht, A., & Tucker, C. (2012). Paying with Money or Effort: Pricing When Customers Anticipate Hassle. Journal of Marketing Research, 49(1), 66–82. https://doi.org/10.1509/jmr.09.0530

Marketing Science / May 01, 2011

Goldfarb, A., & Tucker, C. (2011). Rejoinder—Implications of “Online Display Advertising: Targeting and Obtrusiveness.” Marketing Science, 30(3), 413–415. https://doi.org/10.1287/mksc.1100.0634

Journal of Marketing / Apr 01, 2022

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Journal of Marketing Research / Dec 21, 2020

Sen, A., & Tucker, C. (2020). Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum. Journal of Marketing Research, 59(1), 211–229. https://doi.org/10.1177/0022243720971579

Journal of Marketing Research / Sep 29, 2019

Simester, D. I., Tucker, C. E., & Yang, C. (2019). The Surprising Breadth of Harbingers of Failure. Journal of Marketing Research, 56(6), 1034–1049. https://doi.org/10.1177/0022243719867935

International Journal of Research in Marketing / Oct 01, 2022

Marthews, A., & Tucker, C. (2022). What blockchain can and can’t do: Applications to marketing and privacy. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2022.09.001

Marketing Letters / Jul 26, 2008

Hartmann, W. R., Manchanda, P., Nair, H., Bothner, M., Dodds, P., Godes, D., Hosanagar, K., & Tucker, C. (2008). Modeling social interactions: Identification, empirical methods and policy implications. Marketing Letters, 19(3–4), 287–304. https://doi.org/10.1007/s11002-008-9048-z

Marketing Science / Jul 01, 2010

Hartmann, W. R. (2010). Demand Estimation with Social Interactions and the Implications for Targeted Marketing. Marketing Science, 29(4), 585–601. https://doi.org/10.1287/mksc.1100.0559

Quantitative Marketing and Economics / Dec 05, 2007

Hartmann, W. R., & Viard, V. B. (2007). Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program. Quantitative Marketing and Economics, 6(2), 109–137. https://doi.org/10.1007/s11129-007-9035-3

Marketing Science / Jan 01, 2013

Gordon, B. R., & Hartmann, W. R. (2013). Advertising Effects in Presidential Elections. Marketing Science, 32(1), 19–35. https://doi.org/10.1287/mksc.1120.0745

Journal of Marketing Research / Oct 01, 2013

Draganska, M., Hartmann, W. R., & Stanglein, G. (2013). Internet versus Television Advertising: A Brand-Building Comparison. Journal of Marketing Research, 51(5), 578–590. https://doi.org/10.1509/jmr.13.0124

Marketing Science / Mar 01, 2010

Hartmann, W. R., & Nair, H. S. (2010). Retail Competition and the Dynamics of Demand for Tied Goods. Marketing Science, 29(2), 366–386. https://doi.org/10.1287/mksc.1090.0518

Quantitative Marketing and Economics / Oct 27, 2006

Hartmann, W. R. (2006). Intertemporal effects of consumption and their implications for demand elasticity estimates. Quantitative Marketing and Economics, 4(4), 325–349. https://doi.org/10.1007/s11129-006-9012-2

Marketing Science / Jan 01, 2018

Hartmann, W. R., & Klapper, D. (2018). Super Bowl Ads. Marketing Science, 37(1), 78–96. https://doi.org/10.1287/mksc.2017.1055

Quantitative Marketing and Economics / Mar 01, 2016

Gordon, B. R., & Hartmann, W. R. (2016). Advertising competition in presidential elections. Quantitative Marketing and Economics, 14(1), 1–40. https://doi.org/10.1007/s11129-016-9165-6

Marketing Science / Nov 01, 2011

Hartmann, W., Nair, H. S., & Narayanan, S. (2011). Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Marketing Science, 30(6), 1079–1097. https://doi.org/10.1287/mksc.1110.0670

Marketing Science / Nov 01, 2009

Gil, R., & Hartmann, W. R. (2009). Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters. Marketing Science, 28(6), 1046–1062. https://doi.org/10.1287/mksc.1090.0494

Marketing Letters / Dec 01, 2005

Dubé, J.-P., Sudhir, K., Ching, A., Crawford, G. S., Draganska, M., Fox, J. T., Hartmann, W., Hitsch, G. J., Viard, V. B., Villas-Boas, M., & Vilcassim, N. (2005). Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry. Marketing Letters, 16(3–4), 209–224. https://doi.org/10.1007/s11002-005-5886-0

Quantitative Marketing and Economics / Jun 01, 2015

Rao, A., & Hartmann, W. R. (2015). Quality vs. variety: Trading larger screens for more shows in the era of digital cinema. Quantitative Marketing and Economics, 13(2), 117–134. https://doi.org/10.1007/s11129-015-9156-z

Marketing Science / Nov 01, 2006

Hartmann, W. R. (2006). Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment. Marketing Science, 25(6), 620–621. https://doi.org/10.1287/mksc.1050.0184

Journal of Marketing Research / Aug 01, 2005

Narayanan, S., Manchanda, P., & Chintagunta, P. K. (2005). Temporal Differences in the Role of Marketing Communication in New Product Categories. Journal of Marketing Research, 42(3), 278–290. https://doi.org/10.1509/jmkr.2005.42.3.278

Journal of Marketing / Oct 01, 2004

Narayanan, S., Desiraju, R., & Chintagunta, P. K. (2004). Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions. Journal of Marketing, 68(4), 90–105. https://doi.org/10.1509/jmkg.68.4.90.42734

Marketing Science / May 01, 2009

Narayanan, S., & Manchanda, P. (2009). Heterogeneous Learning and the Targeting of Marketing Communication for New Products. Marketing Science, 28(3), 424–441. https://doi.org/10.1287/mksc.1080.0410

Quantitative Marketing and Economics / Feb 13, 2007

Narayanan, S., Chintagunta, P. K., & Miravete, E. J. (2007). The role of self selection, usage uncertainty and learning in the demand for local telephone service. Quantitative Marketing and Economics, 5(1), 1–34. https://doi.org/10.1007/s11129-006-9015-z

Marketing Science / May 01, 2015

Narayanan, S., & Kalyanam, K. (2015). Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach. Marketing Science, 34(3), 388–407. https://doi.org/10.1287/mksc.2014.0893

Journal of Marketing Research / Feb 01, 2013

Narayanan, S., & Nair, H. S. (2013). Estimating Causal Installed-Base Effects: A Bias-Correction Approach. Journal of Marketing Research, 50(1), 70–94. https://doi.org/10.1509/jmr.11.0183

Journal of Marketing / Apr 22, 2020

Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J., & Wilbur, K. C. (2020). Inefficiencies in Digital Advertising Markets. Journal of Marketing, 85(1), 7–25. https://doi.org/10.1177/0022242920913236

Marketing Letters / Dec 01, 2005

Manchanda, P., Wittink, D. R., Ching, A., Cleanthous, P., Ding, M., Dong, X. J., Leeflang, P. S. H., Misra, S., Mizik, N., Narayanan, S., Steenburgh, T., Wieringa, J. E., Wosinska, M., & Xie, Y. (2005). Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry. Marketing Letters, 16(3–4), 293–308. https://doi.org/10.1007/s11002-005-5893-1

Journal of Marketing Research / Mar 29, 2019

Sahni, N. S., Narayanan, S., & Kalyanam, K. (2019). An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing. Journal of Marketing Research, 56(3), 401–418. https://doi.org/10.1177/0022243718813987

Quantitative Marketing and Economics / Aug 17, 2011

Narayanan, S., & Manchanda, P. (2011). An empirical analysis of individual level casino gambling behavior. Quantitative Marketing and Economics, 10(1), 27–62. https://doi.org/10.1007/s11129-011-9110-7

Marketing Letters / Sep 18, 2008

Draganska, M., Misra, S., Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D., Narayanan, S., Orhun, Y., Reiss, P., Seim, K., Singh, V., Thomadsen, R., & Zhu, T. (2008). Discrete choice models of firms’ strategic decisions. Marketing Letters, 19(3–4), 399–416. https://doi.org/10.1007/s11002-008-9060-3

Marketing Science / Nov 01, 2011

Hartmann, W., Nair, H. S., & Narayanan, S. (2011). Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Marketing Science, 30(6), 1079–1097. https://doi.org/10.1287/mksc.1110.0670

Quantitative Marketing and Economics / Oct 10, 2012

Narayanan, S. (2012). Bayesian estimation of discrete games of complete information. Quantitative Marketing and Economics, 11(1), 39–81. https://doi.org/10.1007/s11129-012-9127-6

Journal of Marketing Research / Feb 18, 2022

Anderson, S. J., Iacovone, L., Kankanhalli, S., & Narayanan, S. (2022). Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches. Journal of Marketing Research, 59(3), 472–496. https://doi.org/10.1177/00222437211058437

Marketing Science / Nov 01, 2010

Zeithammer, R., & Adams, C. (2010). The Sealed-Bid Abstraction in Online Auctions. Marketing Science, 29(6), 964–987. https://doi.org/10.1287/mksc.1100.0561

International Journal of Pharmaceutical and Healthcare Marketing / Jul 03, 2007

Rod, M., Ashill, N. J., & Carruthers, J. (2007). Pharmaceutical marketing return‐on‐investment: a European perspective. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 174–189. https://doi.org/10.1108/17506120710763013

Journal of Marketing / Jul 01, 2005

Gruca, T. S., & Rego, L. L. (2005). Customer Satisfaction, Cash Flow, and Shareholder Value. Journal of Marketing, 69(3), 115–130. https://doi.org/10.1509/jmkg.69.3.115.66364

Marketing Science / May 01, 2012

Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493–520. https://doi.org/10.1287/mksc.1110.0700

Marketing Letters / Sep 16, 2008

Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3–4), 305–321. https://doi.org/10.1007/s11002-008-9056-z

Marketing Science / Jul 01, 2010

Yang, S., & Ghose, A. (2010). Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? Marketing Science, 29(4), 602–623. https://doi.org/10.1287/mksc.1090.0552

Marketing Science / Mar 01, 2016

Andrews, M., Luo, X., Fang, Z., & Ghose, A. (2016). Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2), 218–233. https://doi.org/10.1287/mksc.2015.0905

Marketing Letters / Jun 24, 2014

Lambrecht, A., Goldfarb, A., Bonatti, A., Ghose, A., Goldstein, D. G., Lewis, R., Rao, A., Sahni, N., & Yao, S. (2014). How do firms make money selling digital goods online? Marketing Letters, 25(3), 331–341. https://doi.org/10.1007/s11002-014-9310-5

Journal of Marketing / Nov 04, 2020

Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2020). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810

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Guevarra, D. A., & Howell, R. T. (2014). To have in order to do: Exploring the effects of consuming experiential products on well‐being. Journal of Consumer Psychology, 25(1), 28–41. Portico. https://doi.org/10.1016/j.jcps.2014.06.006

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Zhang, J. W., Howell, R. T., & Howell, C. J. (2014). Living in wealthy neighborhoods increases material desires and maladaptive consumption. Journal of Consumer Culture, 16(1), 297–316. https://doi.org/10.1177/1469540514521085

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Journal of Marketing Research / Feb 01, 1999

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Journal of Consumer Research / Jun 01, 2001

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Journal of Consumer Research / Aug 01, 2010

Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research, 37(2), 224–237. https://doi.org/10.1086/651566

Journal of Consumer Research / Dec 01, 1998

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Journal of Consumer Research / Dec 01, 1997

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Journal of Consumer Research / Mar 01, 2002

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Journal of Consumer Research / Oct 01, 2008

Liu, W., & Aaker, J. (2008). The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, 35(3), 543–557. https://doi.org/10.1086/588699

Journal of Marketing Research / Feb 01, 2006

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Journal of Consumer Psychology / Jul 01, 2000

Aaker, J. L., Brumbaugh, A. M., & Grier, S. A. (2000). Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes. Journal of Consumer Psychology, 9(3), 127–140. https://doi.org/10.1207/15327660051044105

Journal of Consumer Research / Mar 01, 2000

Aaker, J. L. (2000). Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes. Journal of Consumer Research, 26(4), 340–357. https://doi.org/10.1086/209567

Journal of Consumer Psychology / Mar 03, 2012

Aaker, J. L., Garbinsky, E. N., & Vohs, K. D. (2012). Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant.” Journal of Consumer Psychology, 22(2), 191–194. Portico. https://doi.org/10.1016/j.jcps.2011.11.012

Journal of Consumer Research / Aug 01, 2012

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Journal of Marketing Research / Nov 01, 2005

Johar, G. V., Sengupta, J., & Aaker, J. L. (2005). Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing. Journal of Marketing Research, 42(4), 458–469. https://doi.org/10.1509/jmkr.2005.42.4.458

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Mogilner, C., & Aaker, J. (2009). “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection. Journal of Consumer Research, 36(2), 277–291. https://doi.org/10.1086/597161

Journal of Consumer Research / Aug 01, 2008

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Mogilner, C., Aaker, J. L., & Pennington, G. L. (2008). Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1. Journal of Consumer Research, 34(5), 670–681. https://doi.org/10.1086/521901

Journal of Marketing Research / Aug 01, 2006

Briley, D. A., & Aaker, J. L. (2006). When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments. Journal of Marketing Research, 43(3), 395–408. https://doi.org/10.1509/jmkr.43.3.395

Journal of Consumer Psychology / Jun 26, 2009

Aaker, J. L., & Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology, 19(3), 267–270. Portico. https://doi.org/10.1016/j.jcps.2009.05.010

Journal of Consumer Psychology / Mar 15, 2011

Aaker, J. L., Rudd, M., & Mogilner, C. (2011). If money does not make you happy, consider time. Journal of Consumer Psychology, 21(2), 126–130. Portico. https://doi.org/10.1016/j.jcps.2011.01.004

Journal of Consumer Psychology / Apr 01, 2000

Aaker, J. L., & Sengupta, J. (2000). Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. Journal of Consumer Psychology, 9(2), 67–82. https://doi.org/10.1207/15327660051044169

Journal of Marketing Research / Feb 01, 2007

Agrawal, N., Menon, G., & Aaker, J. L. (2007). Getting Emotional About Health. Journal of Marketing Research, 44(1), 100–113. https://doi.org/10.1509/jmkr.44.1.100

Journal of Consumer Psychology / Jan 01, 2002

Drolet, A., & Aaker, J. (2002). Off-Target? Changing Cognitive-Based Attitudes. Journal of Consumer Psychology, 12(1), 59–68. https://doi.org/10.1207/153276602753338270

Journal of Marketing Research / Jun 01, 2015

Etkin, J., Evangelidis, I., & Aaker, J. (2015). Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued. Journal of Marketing Research, 52(3), 394–406. https://doi.org/10.1509/jmr.14.0130

Journal of Consumer Research / Oct 01, 2014

Garbinsky, E. N., Klesse, A.-K., & Aaker, J. (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 41(3), 610–623. https://doi.org/10.1086/676965

Journal of Public Policy & Marketing / Apr 01, 2006

Briley, D. A., & Aaker, J. L. (2006). Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise. Journal of Public Policy & Marketing, 25(1), 53–66. https://doi.org/10.1509/jppm.25.1.53

Journal of Consumer Psychology / Jan 01, 2006

Aaker, J. L. (2006). Delineating Culture. Journal of Consumer Psychology, 16(4), 343–347. https://doi.org/10.1207/s15327663jcp1604_4

Journal of Consumer Research / Jun 21, 2017

Briley, D. A., Rudd, M., & Aaker, J. (2017). Cultivating Optimism: How to Frame Your Future during a Health Challenge. Journal of Consumer Research, 44(4), 895–915. https://doi.org/10.1093/jcr/ucx075

Journal of Consumer Psychology / Feb 02, 2019

Rudd, M., Catapano, R., & Aaker, J. (2019). Making Time Matter: A Review of Research on Time and Meaning. Journal of Consumer Psychology, 29(4), 680–702. Portico. https://doi.org/10.1002/jcpy.1087

Journal of Consumer Research / Feb 01, 2015

Fernbach, P. M., Kan, C., & Lynch, J. G. (2015). Squeezed: Coping with Constraint through Efficiency and Prioritization. Journal of Consumer Research, 41(5), 1204–1227. https://doi.org/10.1086/679118

International Journal of Pharmaceutical and Healthcare Marketing / Mar 30, 2012

Limbu, Y. B., Huhmann, B. A., & Peterson, R. T. (2012). An examination of humor and endorser effects on consumers’ responses to direct‐to‐consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 23–38. https://doi.org/10.1108/17506121211216888

Journal of Consumer Research / Sep 01, 2000

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The American Review of Public Administration / Mar 01, 2007

Ratcliffe, C., Nightingale, D. S., & Sharkey, P. (2007). Welfare Program Performance. The American Review of Public Administration, 37(1), 65–90. https://doi.org/10.1177/0275074006288307

Journal of Advertising / Nov 01, 2005

Till, B. D., & Baack, D. W. (2005). RECALL AND PERSUASION: Does Creative Advertising Matter? Journal of Advertising, 34(3), 47–57. https://doi.org/10.1080/00913367.2005.10639201

Journal of Business Research / Mar 01, 2007

Baack, D. W., & Singh, N. (2007). Culture and web communications. Journal of Business Research, 60(3), 181–188. https://doi.org/10.1016/j.jbusres.2006.11.002

Journal of Advertising / Dec 01, 2008

Baack, D. W., Wilson, R. T., & Till, B. D. (2008). Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media. Journal of Advertising, 37(4), 85–94. https://doi.org/10.2753/joa0091-3367370407

European Journal of Marketing / Jan 01, 2005

Singh, N., Kumar, V., & Baack, D. (2005). Adaptation of cultural content: evidence from B2C e‐commerce firms. European Journal of Marketing, 39(1/2), 71–86. https://doi.org/10.1108/03090560510572025

Journal of Product & Brand Management / Apr 19, 2011

Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: developing brand insight. Journal of Product & Brand Management, 20(2), 92–100. https://doi.org/10.1108/10610421111121080

Industrial Marketing Management / May 01, 2016

Baack, D. W., Wilson, R. T., van Dessel, M. M., & Patti, C. H. (2016). Advertising to businesses: Does creativity matter? Industrial Marketing Management, 55, 169–177. https://doi.org/10.1016/j.indmarman.2015.10.001

International Journal of Advertising / Feb 03, 2015

Wilson, R. T., Baack, D. W., & Till, B. D. (2015). Creativity, attention and the memory for brands: an outdoor advertising field study. International Journal of Advertising, 34(2), 232–261. https://doi.org/10.1080/02650487.2014.996117

International Business Review / Oct 01, 2008

Magnusson, P., Baack, D. W., Zdravkovic, S., Staub, K. M., & Amine, L. S. (2008). Meta-analysis of cultural differences: Another slice at the apple. International Business Review, 17(5), 520–532. https://doi.org/10.1016/j.ibusrev.2008.04.003

Journal of Marketing Communications / Apr 23, 2015

Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2015). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications, 23(4), 351–370. https://doi.org/10.1080/13527266.2015.1027251

Journal of International Marketing / Jun 01, 2012

Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023

Journal of Advertising Research / Jun 01, 2008

Singh, N., Baack, D. W., Pereira, A., & Baack, D. (2008). Culturally Customizing Websites for U.S. Hispanic Online Consumers. Journal of Advertising Research, 48(2), 224–234. https://doi.org/10.2501/s0021849908080264

Psychology & Marketing / Sep 06, 2013

Chen, A. C.-H., Chang, R. Y.-H., Besherat, A., & Baack, D. W. (2013). Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation. Psychology & Marketing, 30(10), 850–860. Portico. https://doi.org/10.1002/mar.20650

Journal of International Marketing / Jun 01, 2012

Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023

Journal of Promotion Management / Oct 20, 2014

Lee, S., & Baack, D. W. (2014). Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy. Journal of Promotion Management, 20(5), 521–536. https://doi.org/10.1080/10496491.2014.946203

Journal of Current Issues & Research in Advertising / Feb 01, 2019

Wilson, R. T., & Baack, D. W. (2019). An Exploration of Advertorials Used to Attract Foreign Direct Investment. Journal of Current Issues & Research in Advertising, 41(1), 36–53. https://doi.org/10.1080/10641734.2018.1557090

Journal of Promotion Management / Jan 01, 2013

Baack, D. W., Singh, N., & Baack, D. (2013). Culturally Customizing Websites for Immigrant Communities in the United States. Journal of Promotion Management, 19(1), 38–53. https://doi.org/10.1080/10496491.2012.715125