Work with thought leaders and academic experts in marketing

I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. \~ ⨏ \~ MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. \~ ⚬ \~ MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. \~ × \~ I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. \~ 🦊 \~

Other Research Interests (9)

Social Media Firestorms

And 4 more

About

Most Relevant Publications (6+)

7 total publications

How Consumers Consume Social Media Influence

Journal of Advertising / Oct 20, 2021

Scholz, J. (2021). How Consumers Consume Social Media Influence. Journal of Advertising, 50(5), 510–527. https://doi.org/10.1080/00913367.2021.1980472

Strategic approaches to augmented reality deployment by luxury brands

Journal of Business Research / Nov 01, 2021

Javornik, A., Duffy, K., Rokka, J., Scholz, J., Nobbs, K., Motala, A., & Goldenberg, A. (2021). Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, 284–292. https://doi.org/10.1016/j.jbusres.2021.07.040

Branding in the age of social media firestorms: how to create brand value by fighting back online

Journal of Marketing Management / Jun 24, 2019

Scholz, J., & Smith, A. N. (2019). Branding in the age of social media firestorms: how to create brand value by fighting back online. Journal of Marketing Management, 35(11–12), 1100–1134. https://doi.org/10.1080/0267257x.2019.1620839

Toward a processual theory of transformation

Journal of Business Research / Jul 01, 2019

Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M., & Zuniga, M. A. (2019). Toward a processual theory of transformation. Journal of Business Research, 100, 319–326. https://doi.org/10.1016/j.jbusres.2018.12.025

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships

Journal of Retailing and Consumer Services / Sep 01, 2018

Scholz, J., & Duffy, K. (2018). We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, 11–23. https://doi.org/10.1016/j.jretconser.2018.05.004

Augmented reality: Designing immersive experiences that maximize consumer engagement

Business Horizons / Mar 01, 2016

Scholz, J., & Smith, A. N. (2016). Augmented reality: Designing immersive experiences that maximize consumer engagement. Business Horizons, 59(2), 149–161. https://doi.org/10.1016/j.bushor.2015.10.003

Cory Young

Ithaca

Communications Scientist

Most Relevant Research Interests

Visual Arts and Performing Arts

Other Research Interests (12)

Crisis Communication

Social Media

Agriculinary Tourism

Communication

And 7 more

About

Cory Young is a professor and chair of the communications department at Ithaca College. She received his PhD in intercultural communication from Bowling Green State University in 2001 and his MS in cultural studies from the University of Birmingham in 1996.

Most Relevant Publications (1+)

17 total publications

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public Relations Review / Sep 01, 2011

Mellado, C., & Hanusch, F. (2011). Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners. Public Relations Review. https://doi.org/10.1016/j.pubrev.2011.08.014

Ali Gümüsay

Head of the Innovation, Entrepreneurship & Society Research Group at the Humboldt Institute for Internet & Society

Most Relevant Research Interests

Management of Technology and Innovation

Other Research Interests (13)

Strategy and Management

General Materials Science

General Business, Management and Accounting

And 8 more

About

My name is Ali Aslan Gümüsay. I work within the fields of **Organization Theory**, **Entrepreneurship**, **Business Ethics** and **Leadership**, am Head of the Innovation, Entrepreneurship & Society Research Group at the Humboldt Institute for Internet & Society and postdoctoral researcher at the University of Hamburg. Currently, I am a Visiting Research Fellow at Judge Business School, Visiting Associate at Hughes Hall, and Visiting Scholar at the Leverhulme Centre for the Future of Intelligence, University of Cambridge. Before, I was a DAAD PRIME Fellow, Lecturer at Magdalen College, and a DPhil Candidate at Saïd Business School, University of Oxford. At the heart of my research are concerns around **Organizing in & for Society**. It is guided by four questions: 1. How do values and meaning shape organizations and how are they managed? 2. How do new forms of organizing impact and deal with societal Grand Challenges? 3. How can engaged, passionate, humble, relevant, and meaningful scholarship as well as soci(et)al complexity and diversity be ingrained in academic practices? 4. How do socio-technological transformations such as AI shape the Future of Work? My work has been published in journals such as *Academy of Management Journal*, *Academy of Management Perspectives*, *Business & Society*, *Innovation: Organization & Management*, *Journal of Business Ethics*, *Journal of Management Studies* and *Research Policy*.

Most Relevant Publications (1+)

14 total publications

Embracing Religions in Moral Theories of Leadership

Academy of Management Perspectives / Aug 01, 2019

GÜmÜsay, A. A. (2019). Embracing Religions in Moral Theories of Leadership. Academy of Management Perspectives, 33(3), 292–306. https://doi.org/10.5465/amp.2017.0130

Ryan Howell

San Francisco , California, United States of America

Professor of Psychology, Department of Psychology, San Francisco State University

Most Relevant Research Interests

Psychiatry and Mental health

Other Research Interests (42)

Happiness

Clinical Psychology

History and Philosophy of Science

Dr. Ryan Howell is an Associate Professor at San Francisco State University. His research interests include the psychology of goals and how people pursue and achieve them. Dr. Howell received his PhD in Social/Personality Psychology from the University of California, Riverside in 2005.

And 37 more

About

Most Relevant Publications (2+)

66 total publications

To have in order to do: Exploring the effects of consuming experiential products on well‐being

Journal of Consumer Psychology / Jul 02, 2014

Guevarra, D. A., & Howell, R. T. (2014). To have in order to do: Exploring the effects of consuming experiential products on well‐being. Journal of Consumer Psychology, 25(1), 28–41. Portico. https://doi.org/10.1016/j.jcps.2014.06.006

Living in wealthy neighborhoods increases material desires and maladaptive consumption

Journal of Consumer Culture / Feb 14, 2014

Zhang, J. W., Howell, R. T., & Howell, C. J. (2014). Living in wealthy neighborhoods increases material desires and maladaptive consumption. Journal of Consumer Culture, 16(1), 297–316. https://doi.org/10.1177/1469540514521085

Thomai Serdari

Professor of Marketing and Branding

Most Relevant Research Interests

marketing

Other Research Interests (7)

Luxury Marketing and Branding across industries

About

Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market. Prof. Serdari has been teaching at New York University since 2004 and at Stern since 2012. She developed the core courses for the Luxury Marketing specialization among others and became Academic Director of the Fashion & Luxury MBA in 2019. Originally trained as an architect at the National Technical University of Athens, Prof. Serdari received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009).

Mark Ryan

Digital Ethics Researcher at Wageningen Economic Research

Most Relevant Research Interests

Ryan’s primary research focuses on the ethical issues surrounding artificial intelligence and digital technology. He has published numerous papers on the topic, and has presented his work at various international conferences. He is also a member of the Association for Computing Machinery’s (ACM) Committee on Professional Ethics (COPE). Mark was previously a researcher at KTH University (Stockholm), the University of Twente (the Netherlands), and the National University of Ireland, Galway (Ireland). While at Twente, he worked on an interdisciplinary project (SHERPA), involving 11 partners from 6 European countries. This project was a European Union Horizon 2020 project (2018-2021, budget €3 million) and focused on the ethical, social and human rights implications of smart information systems (data analytics and artificial intelligence) within a European context. He has published on topics, such as the ethics of smart cities, self-driving vehicles, agricultural data analytics, social robotics, and AI. In his previous research, he has also published a 2016 monograph: Human Values, Environmental Ethics and Sustainability.

Other Research Interests (39)

Digital Ethics

Philosophy of Technology

About

Most Relevant Publications (1+)

40 total publications

Artificial intelligence for human flourishing – Beyond principles for machine learning

Journal of Business Research / Jan 01, 2021

Stahl, B. C., Andreou, A., Brey, P., Hatzakis, T., Kirichenko, A., Macnish, K., Laulhé Shaelou, S., Patel, A., Ryan, M., & Wright, D. (2021). Artificial intelligence for human flourishing – Beyond principles for machine learning. Journal of Business Research, 124, 374–388. https://doi.org/10.1016/j.jbusres.2020.11.030

Catherine Tucker

Advertising & Economics Professor at MIT

Most Relevant Research Interests

Other Research Interests (28)

Economics

Regulation

Information Systems

Catherine Tucker is a Professor of Economics and Data Science at the Massachusetts Institute of Technology. She is also a member of the MIT Sloan School of Management's faculty. She is a world-renowned expert in the fields of big data, machine learning, and consumer behavior. She has worked extensively on the use of data science to improve public policy and has been a consultant to government agencies and businesses around the world. In addition to her academic work, she is a popular speaker and has been featured in many media outlets, including The Economist, The New York Times, The Wall Street Journal, and Wired.

And 23 more

About

Most Relevant Publications (20+)

94 total publications

Online Display Advertising: Targeting and Obtrusiveness

Marketing Science / May 01, 2011

Goldfarb, A., & Tucker, C. (2011). Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, 30(3), 389–404. https://doi.org/10.1287/mksc.1100.0583

Social Networks, Personalized Advertising, and Privacy Controls

Journal of Marketing Research / Oct 01, 2013

Tucker, C. E. (2013). Social Networks, Personalized Advertising, and Privacy Controls. Journal of Marketing Research, 51(5), 546–562. https://doi.org/10.1509/jmr.10.0355

When Does Retargeting Work? Information Specificity in Online Advertising

Journal of Marketing Research / Oct 01, 2013

Lambrecht, A., & Tucker, C. (2013). When Does Retargeting Work? Information Specificity in Online Advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1177/002224371305000508

Modeling social interactions: Identification, empirical methods and policy implications

Marketing Letters / Jul 26, 2008

Hartmann, W. R., Manchanda, P., Nair, H., Bothner, M., Dodds, P., Godes, D., Hosanagar, K., & Tucker, C. (2008). Modeling social interactions: Identification, empirical methods and policy implications. Marketing Letters, 19(3–4), 287–304. https://doi.org/10.1007/s11002-008-9048-z

Growing Two-Sided Networks by Advertising the User Base: A Field Experiment

Marketing Science / Sep 01, 2010

Tucker, C., & Zhang, J. (2010). Growing Two-Sided Networks by Advertising the User Base: A Field Experiment. Marketing Science, 29(5), 805–814. https://doi.org/10.1287/mksc.1100.0560

Advertising Bans and the Substitutability of Online and Offline Advertising

Journal of Marketing Research / Apr 01, 2011

Goldfarb, A., & Tucker, C. (2011). Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research, 48(2), 207–227. https://doi.org/10.1509/jmkr.48.2.207

The Reach and Persuasiveness of Viral Video Ads

Marketing Science / Mar 01, 2015

Tucker, C. E. (2015). The Reach and Persuasiveness of Viral Video Ads. Marketing Science, 34(2), 281–296. https://doi.org/10.1287/mksc.2014.0874

Heterogeneity and the dynamics of technology adoption

Quantitative Marketing and Economics / Aug 11, 2011

Ryan, S. P., & Tucker, C. (2011). Heterogeneity and the dynamics of technology adoption. Quantitative Marketing and Economics, 10(1), 63–109. https://doi.org/10.1007/s11129-011-9109-0

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Journal of Marketing Research / Apr 01, 2010

Anderson, E. T., Fong, N. M., Simester, D. I., & Tucker, C. E. (2010). How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet. Journal of Marketing Research, 47(2), 229–239. https://doi.org/10.1509/jmkr.47.2.229

Consumer privacy and the future of data-based innovation and marketing

International Journal of Research in Marketing / Sep 01, 2020

Bleier, A., Goldfarb, A., & Tucker, C. (2020). Consumer privacy and the future of data-based innovation and marketing. International Journal of Research in Marketing, 37(3), 466–480. https://doi.org/10.1016/j.ijresmar.2020.03.006

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Journal of Marketing / Nov 04, 2020

Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2020). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Marketing Science / Sep 01, 2012

Chiou, L., & Tucker, C. (2012). How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? Marketing Science, 31(5), 819–837. https://doi.org/10.1287/mksc.1120.0724

Harbingers of Failure

Journal of Marketing Research / Oct 01, 2015

Anderson, E., Lin, S., Simester, D., & Tucker, C. (2015). Harbingers of Failure. Journal of Marketing Research, 52(5), 580–592. https://doi.org/10.1509/jmr.13.0415

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

Marketing Science / Mar 01, 2011

Lambrecht, A., Seim, K., & Tucker, C. (2011). Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage. Marketing Science, 30(2), 355–367. https://doi.org/10.1287/mksc.1100.0613

Paying with Money or Effort: Pricing When Customers Anticipate Hassle

Journal of Marketing Research / Feb 01, 2012

Lambrecht, A., & Tucker, C. (2012). Paying with Money or Effort: Pricing When Customers Anticipate Hassle. Journal of Marketing Research, 49(1), 66–82. https://doi.org/10.1509/jmr.09.0530

Rejoinder—Implications of “Online Display Advertising: Targeting and Obtrusiveness”

Marketing Science / May 01, 2011

Goldfarb, A., & Tucker, C. (2011). Rejoinder—Implications of “Online Display Advertising: Targeting and Obtrusiveness.” Marketing Science, 30(3), 413–415. https://doi.org/10.1287/mksc.1100.0634

Conducting Research in Marketing with Quasi-Experiments

Journal of Marketing / Apr 01, 2022

Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum

Journal of Marketing Research / Dec 21, 2020

Sen, A., & Tucker, C. (2020). Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum. Journal of Marketing Research, 59(1), 211–229. https://doi.org/10.1177/0022243720971579

The Surprising Breadth of Harbingers of Failure

Journal of Marketing Research / Sep 29, 2019

Simester, D. I., Tucker, C. E., & Yang, C. (2019). The Surprising Breadth of Harbingers of Failure. Journal of Marketing Research, 56(6), 1034–1049. https://doi.org/10.1177/0022243719867935

What blockchain can and can’t do: Applications to marketing and privacy

International Journal of Research in Marketing / Oct 01, 2022

Marthews, A., & Tucker, C. (2022). What blockchain can and can’t do: Applications to marketing and privacy. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2022.09.001

Wesley R. Hartmann

The John G. McCoy-Banc One Corporation Professor of Marketing

Most Relevant Research Interests

Other Research Interests (12)

Economics, Econometrics and Finance (miscellaneous)

Management Science and Operations Research

Strategy and Management

And 7 more

About

Wesley R. Hartmann is a Professor at the Graduate School of Business at Stanford University. He received his PhD in Economics from the University of California, Los Angeles in 2003, and his MA in Economics from the University of California, Los Angeles in 2001. He also holds a BA in Economics and Political Science from the University of California, Irvine.

Most Relevant Publications (14+)

26 total publications

Modeling social interactions: Identification, empirical methods and policy implications

Marketing Letters / Jul 26, 2008

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Marketing Science / Jul 01, 2010

Hartmann, W. R. (2010). Demand Estimation with Social Interactions and the Implications for Targeted Marketing. Marketing Science, 29(4), 585–601. https://doi.org/10.1287/mksc.1100.0559

Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program

Quantitative Marketing and Economics / Dec 05, 2007

Hartmann, W. R., & Viard, V. B. (2007). Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program. Quantitative Marketing and Economics, 6(2), 109–137. https://doi.org/10.1007/s11129-007-9035-3

Advertising Effects in Presidential Elections

Marketing Science / Jan 01, 2013

Gordon, B. R., & Hartmann, W. R. (2013). Advertising Effects in Presidential Elections. Marketing Science, 32(1), 19–35. https://doi.org/10.1287/mksc.1120.0745

Internet versus Television Advertising: A Brand-Building Comparison

Journal of Marketing Research / Oct 01, 2013

Draganska, M., Hartmann, W. R., & Stanglein, G. (2013). Internet versus Television Advertising: A Brand-Building Comparison. Journal of Marketing Research, 51(5), 578–590. https://doi.org/10.1509/jmr.13.0124

Retail Competition and the Dynamics of Demand for Tied Goods

Marketing Science / Mar 01, 2010

Hartmann, W. R., & Nair, H. S. (2010). Retail Competition and the Dynamics of Demand for Tied Goods. Marketing Science, 29(2), 366–386. https://doi.org/10.1287/mksc.1090.0518

Intertemporal effects of consumption and their implications for demand elasticity estimates

Quantitative Marketing and Economics / Oct 27, 2006

Hartmann, W. R. (2006). Intertemporal effects of consumption and their implications for demand elasticity estimates. Quantitative Marketing and Economics, 4(4), 325–349. https://doi.org/10.1007/s11129-006-9012-2

Super Bowl Ads

Marketing Science / Jan 01, 2018

Hartmann, W. R., & Klapper, D. (2018). Super Bowl Ads. Marketing Science, 37(1), 78–96. https://doi.org/10.1287/mksc.2017.1055

Advertising competition in presidential elections

Quantitative Marketing and Economics / Mar 01, 2016

Gordon, B. R., & Hartmann, W. R. (2016). Advertising competition in presidential elections. Quantitative Marketing and Economics, 14(1), 1–40. https://doi.org/10.1007/s11129-016-9165-6

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design

Marketing Science / Nov 01, 2011

Hartmann, W., Nair, H. S., & Narayanan, S. (2011). Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Marketing Science, 30(6), 1079–1097. https://doi.org/10.1287/mksc.1110.0670

Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters

Marketing Science / Nov 01, 2009

Gil, R., & Hartmann, W. R. (2009). Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters. Marketing Science, 28(6), 1046–1062. https://doi.org/10.1287/mksc.1090.0494

Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry

Marketing Letters / Dec 01, 2005

Dubé, J.-P., Sudhir, K., Ching, A., Crawford, G. S., Draganska, M., Fox, J. T., Hartmann, W., Hitsch, G. J., Viard, V. B., Villas-Boas, M., & Vilcassim, N. (2005). Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry. Marketing Letters, 16(3–4), 209–224. https://doi.org/10.1007/s11002-005-5886-0

Quality vs. variety: Trading larger screens for more shows in the era of digital cinema

Quantitative Marketing and Economics / Jun 01, 2015

Rao, A., & Hartmann, W. R. (2015). Quality vs. variety: Trading larger screens for more shows in the era of digital cinema. Quantitative Marketing and Economics, 13(2), 117–134. https://doi.org/10.1007/s11129-015-9156-z

Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment

Marketing Science / Nov 01, 2006

Hartmann, W. R. (2006). Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment. Marketing Science, 25(6), 620–621. https://doi.org/10.1287/mksc.1050.0184

Sridhar Narayanan

Professor of Marketing, Stanford University Graduate School of Business

Most Relevant Research Interests

Small Business Development

Other Research Interests (13)

Online advertising

Emerging Markets

Social Networks

Learning

And 8 more

About

Sridhar Narayanan’s research focuses on empirical analysis of marketing problems, through the estimation of econometric models on behavioral data and through field experiments. His current streams of streams focus on various problems in digital advertising and other aspects of digital marketing, and on the adoption and usage of modern marketing practices and technologies by small businesses in emerging markets. He has focused on causal estimation using experimental, quasi-experimental and econometric approaches. Topics he has focused on in the past include learning and decision-making under uncertainty, peer effects, pharmaceutical marketing, the role of marketing over the product life cycle among others. A particular area of interest of his is the application of Bayesian methods to problems in marketing and empirical industrial organization.

Most Relevant Publications (17+)

32 total publications

Temporal Differences in the Role of Marketing Communication in New Product Categories

Journal of Marketing Research / Aug 01, 2005

Narayanan, S., Manchanda, P., & Chintagunta, P. K. (2005). Temporal Differences in the Role of Marketing Communication in New Product Categories. Journal of Marketing Research, 42(3), 278–290. https://doi.org/10.1509/jmkr.2005.42.3.278

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

Journal of Marketing / Oct 01, 2004

Narayanan, S., Desiraju, R., & Chintagunta, P. K. (2004). Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions. Journal of Marketing, 68(4), 90–105. https://doi.org/10.1509/jmkg.68.4.90.42734

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Marketing Science / May 01, 2009

Narayanan, S., & Manchanda, P. (2009). Heterogeneous Learning and the Targeting of Marketing Communication for New Products. Marketing Science, 28(3), 424–441. https://doi.org/10.1287/mksc.1080.0410

The role of self selection, usage uncertainty and learning in the demand for local telephone service

Quantitative Marketing and Economics / Feb 13, 2007

Narayanan, S., Chintagunta, P. K., & Miravete, E. J. (2007). The role of self selection, usage uncertainty and learning in the demand for local telephone service. Quantitative Marketing and Economics, 5(1), 1–34. https://doi.org/10.1007/s11129-006-9015-z

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Marketing Science / May 01, 2015

Narayanan, S., & Kalyanam, K. (2015). Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach. Marketing Science, 34(3), 388–407. https://doi.org/10.1287/mksc.2014.0893

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Journal of Marketing Research / Feb 01, 2013

Narayanan, S., & Nair, H. S. (2013). Estimating Causal Installed-Base Effects: A Bias-Correction Approach. Journal of Marketing Research, 50(1), 70–94. https://doi.org/10.1509/jmr.11.0183

Inefficiencies in Digital Advertising Markets

Journal of Marketing / Apr 22, 2020

Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J., & Wilbur, K. C. (2020). Inefficiencies in Digital Advertising Markets. Journal of Marketing, 85(1), 7–25. https://doi.org/10.1177/0022242920913236

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Marketing Letters / Dec 01, 2005

Manchanda, P., Wittink, D. R., Ching, A., Cleanthous, P., Ding, M., Dong, X. J., Leeflang, P. S. H., Misra, S., Mizik, N., Narayanan, S., Steenburgh, T., Wieringa, J. E., Wosinska, M., & Xie, Y. (2005). Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry. Marketing Letters, 16(3–4), 293–308. https://doi.org/10.1007/s11002-005-5893-1

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Journal of Marketing Research / Mar 29, 2019

Sahni, N. S., Narayanan, S., & Kalyanam, K. (2019). An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing. Journal of Marketing Research, 56(3), 401–418. https://doi.org/10.1177/0022243718813987

An empirical analysis of individual level casino gambling behavior

Quantitative Marketing and Economics / Aug 17, 2011

Narayanan, S., & Manchanda, P. (2011). An empirical analysis of individual level casino gambling behavior. Quantitative Marketing and Economics, 10(1), 27–62. https://doi.org/10.1007/s11129-011-9110-7

Discrete choice models of firms’ strategic decisions

Marketing Letters / Sep 18, 2008

Draganska, M., Misra, S., Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D., Narayanan, S., Orhun, Y., Reiss, P., Seim, K., Singh, V., Thomadsen, R., & Zhu, T. (2008). Discrete choice models of firms’ strategic decisions. Marketing Letters, 19(3–4), 399–416. https://doi.org/10.1007/s11002-008-9060-3

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design

Marketing Science / Nov 01, 2011

Bayesian estimation of discrete games of complete information

Quantitative Marketing and Economics / Oct 10, 2012

Narayanan, S. (2012). Bayesian estimation of discrete games of complete information. Quantitative Marketing and Economics, 11(1), 39–81. https://doi.org/10.1007/s11129-012-9127-6

Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches

Journal of Marketing Research / Feb 18, 2022

Anderson, S. J., Iacovone, L., Kankanhalli, S., & Narayanan, S. (2022). Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches. Journal of Marketing Research, 59(3), 472–496. https://doi.org/10.1177/00222437211058437

The Sealed-Bid Abstraction in Online Auctions

Marketing Science / Nov 01, 2010

Zeithammer, R., & Adams, C. (2010). The Sealed-Bid Abstraction in Online Auctions. Marketing Science, 29(6), 964–987. https://doi.org/10.1287/mksc.1100.0561

Pharmaceutical marketing return‐on‐investment: a European perspective

International Journal of Pharmaceutical and Healthcare Marketing / Jul 03, 2007

Rod, M., Ashill, N. J., & Carruthers, J. (2007). Pharmaceutical marketing return‐on‐investment: a European perspective. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 174–189. https://doi.org/10.1108/17506120710763013

Customer Satisfaction, Cash Flow, and Shareholder Value

Journal of Marketing / Jul 01, 2005

Gruca, T. S., & Rego, L. L. (2005). Customer Satisfaction, Cash Flow, and Shareholder Value. Journal of Marketing, 69(3), 115–130. https://doi.org/10.1509/jmkg.69.3.115.66364

Anindya Ghose

Heinz Riehl Chair Professor of Business, NYU Stern

Most Relevant Research Interests

Dr. Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University Stern School of Business. His research interests are in the areas of IT-enabled platforms, services and products, including mobile apps, social media, digital marketplaces, and big data analytics. He has also done work on understanding consumer behavior in digital environments. He has published over 130 papers in academic journals and has been honored with several best paper awards. He has also served on the editorial boards of several journals, including Management Science, Information Systems Research, and MIS Quarterly. He is a Fellow of the Institute for Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM).

Other Research Interests (23)

About

Most Relevant Publications (6+)

86 total publications

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content

Marketing Science / May 01, 2012

Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493–520. https://doi.org/10.1287/mksc.1110.0700

Putting one-to-one marketing to work: Personalization, customization, and choice

Marketing Letters / Sep 16, 2008

Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3–4), 305–321. https://doi.org/10.1007/s11002-008-9056-z

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Marketing Science / Jul 01, 2010

Yang, S., & Ghose, A. (2010). Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? Marketing Science, 29(4), 602–623. https://doi.org/10.1287/mksc.1090.0552

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science / Mar 01, 2016

Andrews, M., Luo, X., Fang, Z., & Ghose, A. (2016). Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2), 218–233. https://doi.org/10.1287/mksc.2015.0905

How do firms make money selling digital goods online?

Marketing Letters / Jun 24, 2014

Lambrecht, A., Goldfarb, A., Bonatti, A., Ghose, A., Goldstein, D. G., Lewis, R., Rao, A., Sahni, N., & Yao, S. (2014). How do firms make money selling digital goods online? Marketing Letters, 25(3), 331–341. https://doi.org/10.1007/s11002-014-9310-5

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Journal of Marketing / Nov 04, 2020

Sonja Lyubomirsky

Distinguished Professor, University of California, Riverside

Most Relevant Research Interests

History and Philosophy of Science

Other Research Interests (38)

well-being

Sociology and Political Science

General Social Sciences

And 33 more

About

Professor Lyubomirsky’s research interests include well-being, happiness, self-regulation, and talents. She is widely published, with well over 100 articles and chapters and four books, The How of Happiness (Penguin, 2007), The Myths of Happiness (Penguin, 2013), The How of Happiness Workbook (Penguin, 2008), and Designing Your Life (Avery, 2016). Professor Lyubomirsky has received numerous awards for her work, including the American Psychological Association’s Positive Psychology Prize (2015), the American Psychological Association’s Distinguished Scientific Contribution Award (2009), and a Guggenheim Fellowship (2008-2009). She is a Fellow of the Association for Psychological Science and the American Psychological Association.

Most Relevant Publications (1+)

114 total publications

Happiness and thrift: When (spending) less is (hedonically) more

Journal of Consumer Psychology / Mar 15, 2011

Chancellor, J., & Lyubomirsky, S. (2011). Happiness and thrift: When (spending) less is (hedonically) more. Journal of Consumer Psychology, 21(2), 131–138. Portico. https://doi.org/10.1016/j.jcps.2011.02.004

Jennifer Aaker

General Atlantic Professor, Stanford University

Most Relevant Research Interests

Other Research Interests (27)

The psychology of time

money

and happiness

Jennifer Aaker is a marketing professor at Stanford Graduate School of Business and the author of several books on the topic, including The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. She has also conducted research on the psychology of happiness and self-regulation.

And 22 more

About

Most Relevant Publications (33+)

79 total publications

Dimensions of Brand Personality

Journal of Marketing Research / Aug 01, 1997

Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347–356. https://doi.org/10.1177/002224379703400304

When Good Brands Do Bad

Journal of Consumer Research / Jun 01, 2004

Aaker, J., Fournier, S., & Brasel, S. A. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), 1–16. https://doi.org/10.1086/383419

The Malleable Self: The Role of Self-Expression in Persuasion

Journal of Marketing Research / Feb 01, 1999

Aaker, J. L. (1999). The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research, 36(1), 45–57. https://doi.org/10.1177/002224379903600104

“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Journal of Consumer Research / Jun 01, 2001

Aaker, J. L., & Lee, A. Y. (2001). “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion. Journal of Consumer Research, 28(1), 33–49. https://doi.org/10.1086/321946

Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Journal of Consumer Research / Aug 01, 2010

Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research, 37(2), 224–237. https://doi.org/10.1086/651566

Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

Journal of Consumer Research / Dec 01, 1998

Aaker, J. L., & Williams, P. (1998). Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures. Journal of Consumer Research, 25(3), 241–261. https://doi.org/10.1086/209537

The Effect of Cultural Orientation on Persuasion

Journal of Consumer Research / Dec 01, 1997

Aaker, J. L., & Maheswaran, D. (1997). The Effect of Cultural Orientation on Persuasion. Journal of Consumer Research, 24(3), 315–328. https://doi.org/10.1086/209513

Can Mixed Emotions Peacefully Coexist?

Journal of Consumer Research / Mar 01, 2002

Williams, P., & Aaker, J. L. (2002). Can Mixed Emotions Peacefully Coexist? Journal of Consumer Research, 28(4), 636–649. https://doi.org/10.1086/338206

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research / Oct 01, 2008

Liu, W., & Aaker, J. (2008). The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, 35(3), 543–557. https://doi.org/10.1086/588699

Understanding Regulatory Fit

Journal of Marketing Research / Feb 01, 2006

Aaker, J. L., & Lee, A. Y. (2006). Understanding Regulatory Fit. Journal of Marketing Research, 43(1), 15–19. https://doi.org/10.1509/jmkr.43.1.15

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

Journal of Consumer Psychology / Jul 01, 2000

Aaker, J. L., Brumbaugh, A. M., & Grier, S. A. (2000). Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes. Journal of Consumer Psychology, 9(3), 127–140. https://doi.org/10.1207/15327660051044105

Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes

Journal of Consumer Research / Mar 01, 2000

Aaker, J. L. (2000). Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes. Journal of Consumer Research, 26(4), 340–357. https://doi.org/10.1086/209567

Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

Journal of Consumer Psychology / Mar 03, 2012

Aaker, J. L., Garbinsky, E. N., & Vohs, K. D. (2012). Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant.” Journal of Consumer Psychology, 22(2), 191–194. Portico. https://doi.org/10.1016/j.jcps.2011.11.012

How Happiness Affects Choice

Journal of Consumer Research / Aug 01, 2012

Mogilner, C., Aaker, J., & Kamvar, S. D. (2012). How Happiness Affects Choice. Journal of Consumer Research, 39(2), 429–443. https://doi.org/10.1086/663774

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

Journal of Marketing Research / Nov 01, 2005

Johar, G. V., Sengupta, J., & Aaker, J. L. (2005). Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing. Journal of Marketing Research, 42(4), 458–469. https://doi.org/10.1509/jmkr.2005.42.4.458

“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection

Journal of Consumer Research / Aug 01, 2009

Mogilner, C., & Aaker, J. (2009). “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection. Journal of Consumer Research, 36(2), 277–291. https://doi.org/10.1086/597161

Recalling Mixed Emotions: Figure 1

Journal of Consumer Research / Aug 01, 2008

Aaker, J., Drolet, A., & Griffin, D. (2008). Recalling Mixed Emotions: Figure 1. Journal of Consumer Research, 35(2), 268–278. https://doi.org/10.1086/588570

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1

Journal of Consumer Research / Feb 01, 2008

Mogilner, C., Aaker, J. L., & Pennington, G. L. (2008). Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1. Journal of Consumer Research, 34(5), 670–681. https://doi.org/10.1086/521901

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Journal of Marketing Research / Aug 01, 2006

Briley, D. A., & Aaker, J. L. (2006). When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments. Journal of Marketing Research, 43(3), 395–408. https://doi.org/10.1509/jmkr.43.3.395

Why do people give? The role of identity in giving

Journal of Consumer Psychology / Jun 26, 2009

Aaker, J. L., & Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology, 19(3), 267–270. Portico. https://doi.org/10.1016/j.jcps.2009.05.010

If money does not make you happy, consider time

Journal of Consumer Psychology / Mar 15, 2011

Aaker, J. L., Rudd, M., & Mogilner, C. (2011). If money does not make you happy, consider time. Journal of Consumer Psychology, 21(2), 126–130. Portico. https://doi.org/10.1016/j.jcps.2011.01.004

Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity

Journal of Consumer Psychology / Apr 01, 2000

Aaker, J. L., & Sengupta, J. (2000). Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. Journal of Consumer Psychology, 9(2), 67–82. https://doi.org/10.1207/15327660051044169

Getting Emotional About Health

Journal of Marketing Research / Feb 01, 2007

Agrawal, N., Menon, G., & Aaker, J. L. (2007). Getting Emotional About Health. Journal of Marketing Research, 44(1), 100–113. https://doi.org/10.1509/jmkr.44.1.100

Off-Target? Changing Cognitive-Based Attitudes

Journal of Consumer Psychology / Jan 01, 2002

Drolet, A., & Aaker, J. (2002). Off-Target? Changing Cognitive-Based Attitudes. Journal of Consumer Psychology, 12(1), 59–68. https://doi.org/10.1207/153276602753338270

Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued

Journal of Marketing Research / Jun 01, 2015

Etkin, J., Evangelidis, I., & Aaker, J. (2015). Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued. Journal of Marketing Research, 52(3), 394–406. https://doi.org/10.1509/jmr.14.0130

Money in the Bank: Feeling Powerful Increases Saving

Journal of Consumer Research / Oct 01, 2014

Garbinsky, E. N., Klesse, A.-K., & Aaker, J. (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 41(3), 610–623. https://doi.org/10.1086/676965

Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise

Journal of Public Policy & Marketing / Apr 01, 2006

Briley, D. A., & Aaker, J. L. (2006). Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise. Journal of Public Policy & Marketing, 25(1), 53–66. https://doi.org/10.1509/jppm.25.1.53

Delineating Culture

Journal of Consumer Psychology / Jan 01, 2006

Aaker, J. L. (2006). Delineating Culture. Journal of Consumer Psychology, 16(4), 343–347. https://doi.org/10.1207/s15327663jcp1604_4

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Journal of Consumer Research / Jun 21, 2017

Briley, D. A., Rudd, M., & Aaker, J. (2017). Cultivating Optimism: How to Frame Your Future during a Health Challenge. Journal of Consumer Research, 44(4), 895–915. https://doi.org/10.1093/jcr/ucx075

Making Time Matter: A Review of Research on Time and Meaning

Journal of Consumer Psychology / Feb 02, 2019

Rudd, M., Catapano, R., & Aaker, J. (2019). Making Time Matter: A Review of Research on Time and Meaning. Journal of Consumer Psychology, 29(4), 680–702. Portico. https://doi.org/10.1002/jcpy.1087

Squeezed: Coping with Constraint through Efficiency and Prioritization

Journal of Consumer Research / Feb 01, 2015

Fernbach, P. M., Kan, C., & Lynch, J. G. (2015). Squeezed: Coping with Constraint through Efficiency and Prioritization. Journal of Consumer Research, 41(5), 1204–1227. https://doi.org/10.1086/679118

An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising

International Journal of Pharmaceutical and Healthcare Marketing / Mar 30, 2012

Limbu, Y. B., Huhmann, B. A., & Peterson, R. T. (2012). An examination of humor and endorser effects on consumers’ responses to direct‐to‐consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 23–38. https://doi.org/10.1108/17506121211216888

Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences

Journal of Consumer Research / Sep 01, 2000

Ariely, D. (2000). Controlling the Information Flow: Effects on Consumers’ Decision Making and Preferences. Journal of Consumer Research, 27(2), 233–248. https://doi.org/10.1086/314322

Dan Baack

Denver, Colorado, United States of America

Professor at the University of Denver

Most Relevant Research Interests

and international marketing

Other Research Interests (24)

Information processing

culture

Communication

Dan Baack is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity.

And 19 more

About

Most Relevant Publications (16+)

40 total publications

RECALL AND PERSUASION: Does Creative Advertising Matter?

Journal of Advertising / Nov 01, 2005

Till, B. D., & Baack, D. W. (2005). RECALL AND PERSUASION: Does Creative Advertising Matter? Journal of Advertising, 34(3), 47–57. https://doi.org/10.1080/00913367.2005.10639201

Culture and web communications

Journal of Business Research / Mar 01, 2007

Baack, D. W., & Singh, N. (2007). Culture and web communications. Journal of Business Research, 60(3), 181–188. https://doi.org/10.1016/j.jbusres.2006.11.002

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Journal of Advertising / Dec 01, 2008

Baack, D. W., Wilson, R. T., & Till, B. D. (2008). Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media. Journal of Advertising, 37(4), 85–94. https://doi.org/10.2753/joa0091-3367370407

Adaptation of cultural content: evidence from B2C e‐commerce firms

European Journal of Marketing / Jan 01, 2005

Singh, N., Kumar, V., & Baack, D. (2005). Adaptation of cultural content: evidence from B2C e‐commerce firms. European Journal of Marketing, 39(1/2), 71–86. https://doi.org/10.1108/03090560510572025

Strategic brand association maps: developing brand insight

Journal of Product & Brand Management / Apr 19, 2011

Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: developing brand insight. Journal of Product & Brand Management, 20(2), 92–100. https://doi.org/10.1108/10610421111121080

Advertising to businesses: Does creativity matter?

Industrial Marketing Management / May 01, 2016

Baack, D. W., Wilson, R. T., van Dessel, M. M., & Patti, C. H. (2016). Advertising to businesses: Does creativity matter? Industrial Marketing Management, 55, 169–177. https://doi.org/10.1016/j.indmarman.2015.10.001

Creativity, attention and the memory for brands: an outdoor advertising field study

International Journal of Advertising / Feb 03, 2015

Wilson, R. T., Baack, D. W., & Till, B. D. (2015). Creativity, attention and the memory for brands: an outdoor advertising field study. International Journal of Advertising, 34(2), 232–261. https://doi.org/10.1080/02650487.2014.996117

Meta-analysis of cultural differences: Another slice at the apple

International Business Review / Oct 01, 2008

Magnusson, P., Baack, D. W., Zdravkovic, S., Staub, K. M., & Amine, L. S. (2008). Meta-analysis of cultural differences: Another slice at the apple. International Business Review, 17(5), 520–532. https://doi.org/10.1016/j.ibusrev.2008.04.003

Improving integrated marketing communications practices: A comparison of objectives and results

Journal of Marketing Communications / Apr 23, 2015

Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2015). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications, 23(4), 351–370. https://doi.org/10.1080/13527266.2015.1027251

Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising

Journal of International Marketing / Jun 01, 2012

Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023

Culturally Customizing Websites for U.S. Hispanic Online Consumers

Journal of Advertising Research / Jun 01, 2008

Singh, N., Baack, D. W., Pereira, A., & Baack, D. (2008). Culturally Customizing Websites for U.S. Hispanic Online Consumers. Journal of Advertising Research, 48(2), 224–234. https://doi.org/10.2501/s0021849908080264

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Psychology & Marketing / Sep 06, 2013

Chen, A. C.-H., Chang, R. Y.-H., Besherat, A., & Baack, D. W. (2013). Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation. Psychology & Marketing, 30(10), 850–860. Portico. https://doi.org/10.1002/mar.20650

Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising

Journal of International Marketing / Jun 01, 2012

Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy

Journal of Promotion Management / Oct 20, 2014

Lee, S., & Baack, D. W. (2014). Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy. Journal of Promotion Management, 20(5), 521–536. https://doi.org/10.1080/10496491.2014.946203

An Exploration of Advertorials Used to Attract Foreign Direct Investment

Journal of Current Issues & Research in Advertising / Feb 01, 2019

Wilson, R. T., & Baack, D. W. (2019). An Exploration of Advertorials Used to Attract Foreign Direct Investment. Journal of Current Issues & Research in Advertising, 41(1), 36–53. https://doi.org/10.1080/10641734.2018.1557090

Culturally Customizing Websites for Immigrant Communities in the United States

Journal of Promotion Management / Jan 01, 2013

Baack, D. W., Singh, N., & Baack, D. (2013). Culturally Customizing Websites for Immigrant Communities in the United States. Journal of Promotion Management, 19(1), 38–53. https://doi.org/10.1080/10496491.2012.715125

Steve Joordens

UofT Professor of Psychology with a passion for preventive mental health and education

Most Relevant Research Interests

Developing Transferable Skills

Other Research Interests (34)

Memory

Educational Technologies

Arts and Humanities (miscellaneous)

And 29 more

About

Initially trained as a Cognitive Psychologist with expertise on conscious versus unconscious influences on performance, Steve has more recently become a strong proponent of preventative mental health efforts. During the pandemic Steve created a free online course at Coursera.org entitled Understanding and Managing the Anxiety of COVID 19, a course that has over 180,000 registered students. That lead him to then created more specialized courses, one supporting Police Officers and another supporting Health Care Workers, providing each with a better understanding of the stressors associated with their chosen work, and giving them tips and strategies for managing their mental health. Since then Steve has become a common media commentator around preventative mental health, and has begun supporting both not for profits (The GenWell Initiative) and commercial entities (OOt Social) to bring mental health support to corporations, students, and the general public.

Most Relevant Publications (1+)

77 total publications

Is “getting started” an effective way for people to overcome the depletion effect?

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration / Feb 25, 2015

Walsh, D., Mantonakis, A., & Joordens, S. (2015). Is “getting started” an effective way for people to overcome the depletion effect? Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences de l’Administration, 32(1), 47–57. https://doi.org/10.1002/cjas.1308

Dr. James C. Kaufman

Professor at University of Connecticut, Expert in Creativity

Most Relevant Research Interests

James C. Kaufman is a Professor of Educational Psychology at the Neag School of Education at the University of Connecticut. He has written or edited more than 50 books. These include: the recently published *The Creativity Advantage* (Cambridge); the forthcoming *Lessons in Creativity from Musical Theatre Characters* (with Dana P. Rowe; Routledge); two editions of *Cambridge Handbook of Creativity* (with Robert J. Sternberg) and five other Cambridge Handbooks; two editions of *Creativity 101* (Springer); and a book on terrible baseball pitchers with his father and a book on pseudoscience with his wife. James has developed many theories, most notably the Four C’s (with Ron Beghetto). He has developed several self-report measures of creativity and is currently focusing on positive outcomes of creativity. James has won many awards, including Mensa’s research award, the Torrance Award from the National Association for Gifted Children, the World Council for Gifted and Talented Children’s International Creativity Award, and APA’s Berlyne, Arnheim, and Farnsworth awards. He co-founded two major journals, *Psychology of Aesthetics, Creativity, and the Arts* and *Psychology of Popular Media Culture* and is the current Senior Associate Editor for *Creativity Research Journal*. He has tested Dr. Sanjay Gupta’s creativity on CNN; written the book and lyrics to the musical *Discovering Magenta* (which played NYC and has a cast album); and appeared onscreen, complete with white lab coat, in the comic book documentary *Independents*.

Other Research Interests (51)

About

Most Relevant Publications (1+)

227 total publications

Do experts and novices evaluate movies the same way?

Psychology & Marketing / Apr 17, 2009

Plucker, J. A., Kaufman, J. C., Temple, J. S., & Qian, M. (2009). Do experts and novices evaluate movies the same way? Psychology & Marketing, 26(5), 470–478. Portico. https://doi.org/10.1002/mar.20283

Vanessa Patrick, Ph.D.

Award-winning researcher, teacher and author with a passion for research, teaching and learning.

Most Relevant Research Interests

Affect and Sensory Issues

Other Research Interests (35)

Everyday Aesthetics

Luxury

Consumer Behavior

[Vanessa Patrick, PhD.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/") is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston. She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022. She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition. She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. She is the author of a new book The Power of Saying No: The New Science of How to Say No that Puts you in charge of your Life. Visit her at [vanessapatrick.net.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/")

And 30 more

About

Most Relevant Publications (46+)

86 total publications

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Journal of Marketing Research / Jun 01, 2008

Hagtvedt, H., & Patrick, V. M. (2008). Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products. Journal of Marketing Research, 45(3), 379–389. https://doi.org/10.1509/jmkr.45.3.379

The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

Psychology & Marketing / Jan 10, 2013

Labrecque, L. I., Patrick, V. M., & Milne, G. R. (2013). The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions. Psychology & Marketing, 30(2), 187–202. Portico. https://doi.org/10.1002/mar.20597

The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Journal of Consumer Psychology / Jun 23, 2009

Hagtvedt, H., & Patrick, V. M. (2009). The broad embrace of luxury: Hedonic potential as a driver of brand extendibility. Journal of Consumer Psychology, 19(4), 608–618. Portico. https://doi.org/10.1016/j.jcps.2009.05.007

Psychological Distancing: Why Happiness Helps You See the Big Picture

Journal of Consumer Research / Feb 01, 2009

Labroo, A. A., & Patrick, V. M. (2009). Psychological Distancing: Why Happiness Helps You See the Big Picture. Journal of Consumer Research, 35(5), 800–809. https://doi.org/10.1086/593683

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Journal of Consumer Research / Dec 01, 2010

Fedorikhin, A., & Patrick, V. M. (2010). Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal. Journal of Consumer Research, 37(4), 698–711. https://doi.org/10.1086/655665

Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context

Journal of Consumer Psychology / Jun 21, 2009

Patrick, V. M., Chun, H. H., & Macinnis, D. J. (2009). Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context. Journal of Consumer Psychology, 19(3), 537–545. Portico. https://doi.org/10.1016/j.jcps.2009.05.006

Art and the brand: The role of visual art in enhancing brand extendibility

Journal of Consumer Psychology / Jun 09, 2008

Hagtvedt, H., & Patrick, V. M. (2008). Art and the brand: The role of visual art in enhancing brand extendibility. Journal of Consumer Psychology, 18(3), 212–222. Portico. https://doi.org/10.1016/j.jcps.2008.04.010

The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?: Table 1

Journal of Consumer Research / Jun 01, 2003

Folkes, V. S., & Patrick, V. M. (2003). The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?: Table 1. Journal of Consumer Research, 30(1), 125–137. https://doi.org/10.1086/374693

“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior

Journal of Consumer Research / Nov 08, 2011

Patrick, V. M., & Hagtvedt, H. (2011). “I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior. Journal of Consumer Research, 39(2), 371–381. https://doi.org/10.1086/663212

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research / Aug 01, 2008

Cheema, A., & Patrick, V. M. (2008). Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation. Journal of Marketing Research, 45(4), 462–472. https://doi.org/10.1509/jmkr.45.4.462

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Journal of Consumer Research / Mar 01, 2007

Patrick, V. M., MacInnis, D. J., & Whan Park, C. (2007). Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations. Journal of Consumer Research, 33(4), 479–489. https://doi.org/10.1086/510221

Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account

Journal of Marketing Research / Dec 01, 2012

Cheema, A., & Patrick, V. M. (2012). Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account. Journal of Marketing Research, 49(6), 984–995. https://doi.org/10.1509/jmr.08.0205

Spotlight on Affect: Affect and Affective Forecasting in Impulse Control

Journal of Consumer Psychology / Jan 01, 2006

MacInnis, D. J., & Patrick, V. M. (2006). Spotlight on Affect: Affect and Affective Forecasting in Impulse Control. Journal of Consumer Psychology, 16(3), 224–231. Portico. https://doi.org/10.1207/s15327663jcp1603_4

Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?

Journal of Retailing / Mar 01, 2016

Hagtvedt, H., & Patrick, V. M. (2016). Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale? Journal of Retailing, 92(1), 56–64. https://doi.org/10.1016/j.jretai.2015.07.004

Taking a shine to it: How the preference for glossy stems from an innate need for water

Journal of Consumer Psychology / Dec 27, 2013

Meert, K., Pandelaere, M., & Patrick, V. M. (2013). Taking a shine to it: How the preference for glossy stems from an innate need for water. Journal of Consumer Psychology, 24(2), 195–206. Portico. https://doi.org/10.1016/j.jcps.2013.12.005

Aesthetic Incongruity Resolution

Journal of Marketing Research / Apr 01, 2011

Patrick, V. M., & Hagtvedt, H. (2011). Aesthetic Incongruity Resolution. Journal of Marketing Research, 48(2), 393–402. https://doi.org/10.1509/jmkr.48.2.393

Getting Consumers to RecycleNOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior

Journal of Public Policy & Marketing / Sep 01, 2017

Wang, T., Mukhopadhyay, A., & Patrick, V. M. (2017). Getting Consumers to RecycleNOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior. Journal of Public Policy & Marketing, 36(2), 269–283. https://doi.org/10.1509/jppm.16.089

Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design

Psychology & Marketing / Jun 09, 2014

Hagtvedt, H., & Patrick, V. M. (2014). Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design. Psychology & Marketing, 31(7), 518–525. Portico. https://doi.org/10.1002/mar.20713

Paying before consuming: Examining the robustness of consumers’ preference for prepayment

Journal of Retailing / Jan 01, 2006

Patrick, V. M., & Park, C. W. (2006). Paying before consuming: Examining the robustness of consumers’ preference for prepayment. Journal of Retailing, 82(3), 165–175. https://doi.org/10.1016/j.jretai.2006.06.002

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Journal of Retailing / Mar 01, 2021

Roggeveen, A. L., Grewal, D., Karsberg, J., Noble, S. M., Nordfält, J., Patrick, V. M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., & Olson, R. (2021). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing, 97(1), 81–98. https://doi.org/10.1016/j.jretai.2020.11.006

Crossing the chasm: Leadership nudges to help transition from strategy formulation to strategy implementation

Business Horizons / Mar 01, 2019

Tawse, A., Patrick, V. M., & Vera, D. (2019). Crossing the chasm: Leadership nudges to help transition from strategy formulation to strategy implementation. Business Horizons, 62(2), 249–257. https://doi.org/10.1016/j.bushor.2018.09.005

Approaching What We Hope for and Avoiding What We Fear: A Study of Women's Concern with Visible Signs of Skin Aging

Australasian Marketing Journal / May 01, 2011

Sobh, R. (2011). Approaching What We Hope for and Avoiding What We Fear: A Study of Women’s Concern with Visible Signs of Skin Aging. Australasian Marketing Journal, 19(2), 122–130. https://doi.org/10.1016/j.ausmj.2011.03.004

Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent

Journal of the Academy of Marketing Science / Sep 17, 2008

Patrick, V. M., Lancellotti, M., & Hagtvedt, H. (2008). Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent. Journal of the Academy of Marketing Science, 37(2), 181–190. https://doi.org/10.1007/s11747-008-0119-8

Coping with non‐purchase: Managing the stress of inaction regret

Journal of Consumer Psychology / May 29, 2009

Patrick, V. M., Lancellotti, M. P., & Demello, G. (2009). Coping with non‐purchase: Managing the stress of inaction regret. Journal of Consumer Psychology, 19(3), 463–472. Portico. https://doi.org/10.1016/j.jcps.2009.04.006

Coping with non‐purchase: Managing the stress of inaction regret

Journal of Consumer Psychology / May 29, 2009

“Curating” the JCP special issue on aesthetics in consumer psychology: An introduction to the aesthetics issue

Journal of Consumer Psychology / Sep 06, 2010

Patrick, V. M., & Peracchio, L. A. (2010). “Curating” the JCP special issue on aesthetics in consumer psychology: An introduction to the aesthetics issue. Journal of Consumer Psychology, 20(4), 393–397. Portico. https://doi.org/10.1016/j.jcps.2010.08.003

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness

Journal of Consumer Research / Feb 22, 2021

To, R. N., & Patrick, V. M. (2021). How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness. Journal of Consumer Research, 48(1), 123–146. https://doi.org/10.1093/jcr/ucaa063

From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal

Journal of the Association for Consumer Research / Oct 01, 2019

Koo, M., Oh, H., & Patrick, V. M. (2019). From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal. Journal of the Association for Consumer Research, 4(4), 337–351. https://doi.org/10.1086/705032

Collaborative Art: A Transformational Force within Communities

Journal of the Association for Consumer Research / Oct 01, 2019

Bublitz, M. G., Rank-Christman, T., Cian, L., Cortada, X., Madzharov, A., Patrick, V. M., Peracchio, L. A., Scott, M. L., Sundar, A., To, N. (Rita), & Townsend, C. (2019). Collaborative Art: A Transformational Force within Communities. Journal of the Association for Consumer Research, 4(4), 313–331. https://doi.org/10.1086/705023

The allure of the hidden: How product unveiling confers value

International Journal of Research in Marketing / Jun 01, 2017

Patrick, V. M., Atefi, Y., & Hagtvedt, H. (2017). The allure of the hidden: How product unveiling confers value. International Journal of Research in Marketing, 34(2), 430–441. https://doi.org/10.1016/j.ijresmar.2016.08.009

Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships

Journal of the Association for Consumer Research / Apr 01, 2018

Zhang, Z., & Patrick, V. M. (2018). Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships. Journal of the Association for Consumer Research, 3(2), 147–162. https://doi.org/10.1086/697074

Mastering survivorship: How brands facilitate the transformation to heroic survivor

Journal of Business Research / Jan 01, 2016

Hollenbeck, C. R., & Patrick, V. M. (2016). Mastering survivorship: How brands facilitate the transformation to heroic survivor. Journal of Business Research, 69(1), 73–82. https://doi.org/10.1016/j.jbusres.2015.07.022

Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life

Journal of the Association for Consumer Research / Oct 01, 2016

Mead, N. L., Patrick, V. M., Gunadi, M. P., & Hofmann, W. (2016). Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life. Journal of the Association for Consumer Research, 1(4), 527–539. https://doi.org/10.1086/688287

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Journal of Marketing / Jun 04, 2021

Zhang, Z., & Patrick, V. M. (2021). Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity. Journal of Marketing, 85(5), 58–73. https://doi.org/10.1177/0022242921996277

How to say “no”: Conviction and identity attributions in persuasive refusal

International Journal of Research in Marketing / Dec 01, 2012

Patrick, V. M., & Hagtvedt, H. (2012). How to say “no”: Conviction and identity attributions in persuasive refusal. International Journal of Research in Marketing, 29(4), 390–394. https://doi.org/10.1016/j.ijresmar.2012.04.004

The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement

Journal of Retailing / Dec 01, 2019

Izadi, A., Rudd, M., & Patrick, V. M. (2019). The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement. Journal of Retailing, 95(4), 143–157. https://doi.org/10.1016/j.jretai.2019.10.005

Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks

Journal of Business Research / May 01, 2021

Bayuk, J. B., & Patrick, V. M. (2021). Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks. Journal of Business Research, 128, 436–449. https://doi.org/10.1016/j.jbusres.2021.02.012

Introduction to Special Issue: Uncovering the Potential of Aesthetics and Design to Transform Everyday Life

Journal of the Association for Consumer Research / Oct 01, 2019

Patrick, V. M., Peracchio, L. A., & Townsend, C. (2019). Introduction to Special Issue: Uncovering the Potential of Aesthetics and Design to Transform Everyday Life. Journal of the Association for Consumer Research, 4(4), 306–312. https://doi.org/10.1086/705027

Losers, Winners, and Biased Trades

Journal of Consumer Research / Sep 01, 2005

Johnson, J., Tellis, G. J., & Macinnis, D. J. (2005). Losers, Winners, and Biased Trades. Journal of Consumer Research, 32(2), 324–329. https://doi.org/10.1086/432241

Goal‐Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not

Journal of Consumer Research / Dec 01, 2005

Bosmans, A., & Baumgartner, H. (2005). Goal‐Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not. Journal of Consumer Research, 32(3), 424–434. https://doi.org/10.1086/497554

Public policy marketing: marketing exchange in the public sector

European Journal of Marketing / Dec 01, 2001

Buurma, H. (2001). Public policy marketing: marketing exchange in the public sector. European Journal of Marketing, 35(11/12), 1287–1302. https://doi.org/10.1108/eum0000000006483

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

Journal of the Academy of Marketing Science / Mar 14, 2022

Wu, F., Reimann, M., Pol, G., & Park, C. W. (2022). The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-021-00831-w

Journal of Retailing Updates

Journal of Retailing / Mar 01, 2020

Roggeveen, A. L., & Sethuraman, R. (2020). Journal of Retailing Updates. Journal of Retailing, 96(1), 1–2. https://doi.org/10.1016/j.jretai.2020.02.001

Designing for All: Consumer Response to Inclusive Design

Journal of Consumer Psychology / Mar 18, 2021

Patrick, V. M., & Hollenbeck, C. R. (2021). Designing for All: Consumer Response to Inclusive Design. Journal of Consumer Psychology, 31(2), 360–381. Portico. https://doi.org/10.1002/jcpy.1225

The power of the pen: Handwritten fonts promote haptic engagement

Psychology & Marketing / Dec 19, 2019

Izadi, A., & Patrick, V. M. (2019). The power of the pen: Handwritten fonts promote haptic engagement. Psychology & Marketing, 37(8), 1082–1100. Portico. https://doi.org/10.1002/mar.21318

Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice

Journal of Retailing / Jun 01, 2020

Chen, H., Pang, J., Koo, M., & Patrick, V. M. (2020). Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice. Journal of Retailing, 96(2), 266–281. https://doi.org/10.1016/j.jretai.2019.08.003

Ludovica Cesareo

Assistant Professor of Marketing, Lehigh University

Most Relevant Research Interests

Marketing, Consumer Behavior, Luxury Goods, Counterfeits, Branding, Emotions

Other Research Interests (30)

About

Most Relevant Publications (7+)

33 total publications

Consumers’ attitude and behavior towards online music piracy and subscription-based services

Journal of Consumer Marketing / Nov 04, 2014

Cesareo, L., & Pastore, A. (2014). Consumers’ attitude and behavior towards online music piracy and subscription-based services. Journal of Consumer Marketing, 31(6/7), 515–525. https://doi.org/10.1108/jcm-07-2014-1070

United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits

Business Horizons / Sep 01, 2015

Cesareo, L., & Stöttinger, B. (2015). United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits. Business Horizons, 58(5), 527–537. https://doi.org/10.1016/j.bushor.2015.05.007

Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz

Journal of the Association for Consumer Research / Jul 01, 2018

Robertson, T. S., Gatignon, H., & Cesareo, L. (2018). Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz. Journal of the Association for Consumer Research, 3(3), 425–439. https://doi.org/10.1086/698434

Resolving the jeopardies of consumer demand: Revisiting demarketing concepts

Business Horizons / Sep 01, 2019

Chaudhry, P. E., Cesareo, L., & Pastore, A. (2019). Resolving the jeopardies of consumer demand: Revisiting demarketing concepts. Business Horizons, 62(5), 663–677. https://doi.org/10.1016/j.bushor.2019.05.002

Film marketing opportunities for the well-known tourist destination

Place Branding and Public Diplomacy / Sep 27, 2016

Giraldi, A., & Cesareo, L. (2016). Film marketing opportunities for the well-known tourist destination. Place Branding and Public Diplomacy, 13(2), 107–118. https://doi.org/10.1057/s41254-016-0035-5

Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework

International Journal of Advertising / Mar 28, 2021

Vernuccio, M., Cesareo, L., Pastore, A., & Kitchen, P. J. (2021). Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework. International Journal of Advertising, 41(3), 519–540. https://doi.org/10.1080/02650487.2021.1897432

Hideous but worth it: Distinctive ugliness as a signal of luxury

Journal of the Academy of Marketing Science / Dec 02, 2022

Cesareo, L., Townsend, C., & Pavlov, E. (2022). Hideous but worth it: Distinctive ugliness as a signal of luxury. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-022-00913-3

Panos Ipeirotis

Professor at New York University

Most Relevant Research Interests

Text Analytics using Economics

Other Research Interests (33)

Crowdsourcing

Data Quality

Crowdsourcing,machine learning, databases,Online Labor Markets,Social Media Analytics,Data Mining,Information Retrieval

Applied Psychology

And 28 more

About

Most Relevant Publications (2+)

97 total publications

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content

Marketing Science / May 01, 2012

Introduction to the Special Issue on EC’12

ACM Transactions on Economics and Computation / Mar 27, 2015

Leyton-Brown, K., & Ipeirotis, P. (Eds.). (2015). Introduction to the Special Issue on EC’12. ACM Transactions on Economics and Computation, 3(1), 1–2. https://doi.org/10.1145/2742678

Patrick Sharkey

William S Tod Professor of Sociology and Public Affairs, Princeton University

Most Relevant Research Interests

Sociology and Political Science

Other Research Interests (22)

Demography

Multidisciplinary

Law

Social Sciences (miscellaneous)

And 17 more

About

Patrick Sharkey is a professor of sociology at Princeton University. He received his Ph.D. in Sociology and Social Policy from Harvard University in 2007. His research focuses on issues of urban poverty and inequality, racial stratification, and violence. As a journalist he has written extensively on inequity and the roots of racial disparities in the American city. He is the recipient of numerous academic awards, including the National Science Foundation's CAREER Award, the J.S. Guggenheim Fellowship, and the William Julius Wilson Award for Distinguished Scholarship in Urban and Inequality. His first book, Stuck in Place: Urban Neighborhoods and the End of Progress Toward Racial Equality, won the Robert E. Park Book Award for the best book in urban sociology. He has also served as an advisor to policymakers, foundation leaders, and community organizers across the United States.

Most Relevant Publications (1+)

73 total publications

Welfare Program Performance

The American Review of Public Administration / Mar 01, 2007

Ratcliffe, C., Nightingale, D. S., & Sharkey, P. (2007). Welfare Program Performance. The American Review of Public Administration, 37(1), 65–90. https://doi.org/10.1177/0275074006288307

Beth Egan

Associate Professor of Advertising, Syracuse University, Author of Media Planning Essentials, an online courseware and published in areas related to data, data privacy, native advertising and general advertising investment topics

Most Relevant Research Interests

Beth is an Associate Professor of Advertising at Syracuse University’s S.I. Newhouse School of Public Communication, author and TEDx speaker. As a 25-year veteran of the advertising media industry she leads the media planning and data & analytics curricula. She is also the author of Media Planning Essentials, the first online, digital-first media planning courseware. Beth’s research interests include applying machine learning techniques to develop predictive models of television audience retention. These models can be used to optimize ad curation and provide television networks with tools to maximize their revenue models. She is also working on employing psychophysiological research techniques to understand how people perceive branded content implicitly. This research can help inform both the creation and placement of branded content.

Other Research Interests (10)

About

Most Relevant Publications (1+)

4 total publications

Note From the Editors

Journal of Current Issues & Research in Advertising / Sep 02, 2018

Rose, P., & Egan, B. (2018). Note From the Editors. Journal of Current Issues & Research in Advertising, 39(3), 221–221. https://doi.org/10.1080/10641734.2018.1497340

David J Hansen, Ph.D.

Startup advisor, educator, lean Startup expert, creative problem solver, strategic thinker

Most Relevant Research Interests

Entrepreneurial Opportunities

Other Research Interests (12)

Social Entrepreneurship

Creativity & Business Ideas

Entrepreneurial Marketing

Systems Thinking

And 7 more

About

Dr. J Hansen is a former associate professor of entrepreneurship and changemaking at College of Charleston. He now serves as a startup mentor and advisor. Dr. Hansen has a Ph.D. in entrepreneurship from the University of Illinois at Chicago.

Most Relevant Publications (7+)

13 total publications

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Journal of Strategic Marketing / May 19, 2015

Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., Jones, R., Hultman, C. M., Hills, G. E., Hansen, D. J., Gilmore, A., Giglierano, J., Eggers, F., & Deacon, J. (2015). Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 5–19. https://doi.org/10.1080/0965254x.2015.1035036

The marketing/entrepreneurship interface: a report on the “Charleston Summit”

Journal of Research in Marketing and Entrepreneurship / Apr 27, 2010

Hansen, D. J., & Eggers, F. (2010). The marketing/entrepreneurship interface: a report on the “Charleston Summit.” Journal of Research in Marketing and Entrepreneurship, 12(1), 42–53. https://doi.org/10.1108/14715201011060867

The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)

Journal of Business Research / May 01, 2020

Hansen, D. J., Deacon, J. H., Pascal, V., & Sethna, Z. (2020). The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI). Journal of Business Research, 113, 198–208. https://doi.org/10.1016/j.jbusres.2019.05.030

Industry Differences in Opportunity Recognition

Journal of Research in Marketing and Entrepreneurship / Jul 01, 2004

Hansen, D. J., & Hills, G. E. (2004). Industry Differences in Opportunity Recognition. Journal of Research in Marketing and Entrepreneurship, 6(1), 18–32. https://doi.org/10.1108/14715200480001352

Opportunity development: an exploratory study of ecopreneurs using a creativity perspective

Journal of Research in Marketing and Entrepreneurship / Jul 06, 2012

Hansen, D. J., Monllor, J., & McMurchie, L. (2012). Opportunity development: an exploratory study of ecopreneurs using a creativity perspective. Journal of Research in Marketing and Entrepreneurship, 14(1), 27–39. https://doi.org/10.1108/14715201211246733

Guest editorial

Journal of Research in Marketing and Entrepreneurship / Jul 09, 2018

Hansen, D., Giglierano, J., & Whalen, P. S. (2018). Guest editorial. Journal of Research in Marketing and Entrepreneurship, 20(1), 2–9. https://doi.org/10.1108/jrme-07-2018-051

Summary of the 2010 Research Symposium on Marketing and Entrepreneurship

Journal of Research in Marketing and Entrepreneurship / Aug 31, 2010

Hansen, D. J. (2010). Summary of the 2010 Research Symposium on Marketing and Entrepreneurship. Journal of Research in Marketing and Entrepreneurship, 12(2). https://doi.org/10.1108/jrme.2010.48412baa.002

Peter Harms

Professor of Management at the University of Alabama

Most Relevant Research Interests

Sociology and Political Science

Other Research Interests (5)

Social Psychology

Organizational Behavior and Human Resource Management

Dr. Peter Harms’ research focuses on the assessment and development of personality, leadership and psychological well-being. He has published more than 90 peer-reviewed articles in such outlets as Journal of Applied Psychology, Personnel Psychology, Journal of Personality and Social Psychology, Psychological Bulletin, Psychological Review, Leadership Quarterly, Human Resource Management Review, Journal of Business Ethics and the Journal of Organizational Behavior. This work has also been featured in popular media outlets such as CNN, Scientific American, Forbes and the BBC. Harms has been invited to speak to audiences around the world and was selected by the St. Gallen symposium as one of the “100 Knowledge Leaders of Tomorrow” in 2011. He was also awarded the President’s Faculty Research Award for the University of Alabama in 2018. He is engaged in research partnerships with the U.S. Army, the U.S. Department of Labor and NASA.

Applied Psychology

About

Most Relevant Publications (1+)

7 total publications

Speaking up to the “emotional vampire”: A conservation of resources perspective

Journal of Business Research / Oct 01, 2018

Carnevale, J., Huang, L., & Harms, P. (2018). Speaking up to the “emotional vampire”: A conservation of resources perspective. Journal of Business Research, 91, 48–59. https://doi.org/10.1016/j.jbusres.2018.05.041

Nam Vu

Cincinnati, Ohio, United States of America

Associate Professor of Economics at Miami University, Macroeconomist

Most Relevant Research Interests

Other Research Interests (17)

Macroeconomics

International Finance

Management Science and Operations Research

Finance

And 12 more

Chloe Goldbach, Ph.D.

Postdoctoral Fellow at the Trauma, Resilience, and Education Center of Greater Washington DC

Most Relevant Research Interests