Work with academic experts in marketing
A scholar or researcher with expertise in marketing can help business and industrial clients solve their marketing problems and conduct marketing research to get ahead on R&D. Experts on NotedSource with backgrounds in marketing include Thomai Serdari, Ludovica Cesareo, Danielle Bell, Mallory Kaufman, Fahri Karakaya, Michael Levin, Vikas Srivastava, Daryl Green, Jamie Lambert, Allen Knight, sandy becker, James Roberts, Charles Hermans, Deborah Goldring, Conna Bond, Denver D'Rozario, Hemant Sashittal, David Stewart, dino villegas, Jill Mosteller, len Lodish, Bruce Johnston, Purvi Shah, Edwin Love, Cheryl Engstrom, Charles Haseman, Betsy Gelb, Nicole Montgomery, Alan Brewer, ANTHONY RONDINELLI, Anna Abelson, Cory Young, Panos Ipeirotis, Ali Gümüsay, Laura Giurge, Peter Harms, Dr. Joachim Scholz, Mark Ryan, Bernd Stahl, Christophe Schinckus, Catherine Tucker, Wesley R. Hartmann, Sridhar Narayanan, Anindya Ghose, , Ryan Howell, Jennifer Aaker, Patrick Sharkey, and Dan Baack.
Ludovica Cesareo
Professor of Marketing, Lehigh University
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Other Research Interests (33)
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Most Relevant Publications (7+)
33 total publications
Consumers’ attitude and behavior towards online music piracy and subscription-based services
Journal of Consumer Marketing / Nov 04, 2014
Cesareo, L., & Pastore, A. (2014). Consumers’ attitude and behavior towards online music piracy and subscription-based services. Journal of Consumer Marketing, 31(6/7), 515–525. https://doi.org/10.1108/jcm-07-2014-1070
United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
Business Horizons / Sep 01, 2015
Cesareo, L., & Stöttinger, B. (2015). United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits. Business Horizons, 58(5), 527–537. https://doi.org/10.1016/j.bushor.2015.05.007
Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz
Journal of the Association for Consumer Research / Jul 01, 2018
Robertson, T. S., Gatignon, H., & Cesareo, L. (2018). Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz. Journal of the Association for Consumer Research, 3(3), 425–439. https://doi.org/10.1086/698434
Resolving the jeopardies of consumer demand: Revisiting demarketing concepts
Business Horizons / Sep 01, 2019
Chaudhry, P. E., Cesareo, L., & Pastore, A. (2019). Resolving the jeopardies of consumer demand: Revisiting demarketing concepts. Business Horizons, 62(5), 663–677. https://doi.org/10.1016/j.bushor.2019.05.002
Film marketing opportunities for the well-known tourist destination
Place Branding and Public Diplomacy / Sep 27, 2016
Giraldi, A., & Cesareo, L. (2016). Film marketing opportunities for the well-known tourist destination. Place Branding and Public Diplomacy, 13(2), 107–118. https://doi.org/10.1057/s41254-016-0035-5
Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework
International Journal of Advertising / Mar 28, 2021
Vernuccio, M., Cesareo, L., Pastore, A., & Kitchen, P. J. (2021). Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework. International Journal of Advertising, 41(3), 519–540. https://doi.org/10.1080/02650487.2021.1897432
Hideous but worth it: Distinctive ugliness as a signal of luxury
Journal of the Academy of Marketing Science / Dec 02, 2022
Cesareo, L., Townsend, C., & Pavlov, E. (2022). Hideous but worth it: Distinctive ugliness as a signal of luxury. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-022-00913-3
Cory Young
Communications Scientist
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Other Research Interests (15)
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Most Relevant Publications (1+)
17 total publications
Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners
Public Relations Review / Sep 01, 2011
Mellado, C., & Hanusch, F. (2011). Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners. Public Relations Review. https://doi.org/10.1016/j.pubrev.2011.08.014
Panos Ipeirotis
Professor at New York University
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Other Research Interests (22)
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Most Relevant Publications (1+)
155 total publications
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content
Marketing Science / May 01, 2012
Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493–520. https://doi.org/10.1287/mksc.1110.0700
Ali Gümüsay
Head of the Innovation, Entrepreneurship & Society Research Group at the Humboldt Institute for Internet & Society
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Other Research Interests (13)
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Most Relevant Publications (1+)
14 total publications
Embracing Religions in Moral Theories of Leadership
Academy of Management Perspectives / Aug 01, 2019
GÜmÜsay, A. A. (2019). Embracing Religions in Moral Theories of Leadership. Academy of Management Perspectives, 33(3), 292–306. https://doi.org/10.5465/amp.2017.0130
Laura Giurge
Assistant Professor at the London School of Economics and Researcher at the Wellness Research Centre
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Other Research Interests (13)
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Most Relevant Publications (1+)
12 total publications
The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing
Journal of Marketing Management / May 22, 2017
Hung, Y., Zheng, X., Carlson, J., & Giurge, L. M. (2017). The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33(11–12), 917–941. https://doi.org/10.1080/0267257x.2017.1323775
Peter Harms
Professor of Management at the University of Alabama
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Other Research Interests (5)
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Most Relevant Publications (1+)
7 total publications
Speaking up to the “emotional vampire”: A conservation of resources perspective
Journal of Business Research / Oct 01, 2018
Carnevale, J., Huang, L., & Harms, P. (2018). Speaking up to the “emotional vampire”: A conservation of resources perspective. Journal of Business Research, 91, 48–59. https://doi.org/10.1016/j.jbusres.2018.05.041
Dr. Joachim Scholz
The world's first Augmented Reality Marketing professor
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Other Research Interests (9)
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Most Relevant Publications (6+)
7 total publications
How Consumers Consume Social Media Influence
Journal of Advertising / Oct 20, 2021
Scholz, J. (2021). How Consumers Consume Social Media Influence. Journal of Advertising, 50(5), 510–527. https://doi.org/10.1080/00913367.2021.1980472
Strategic approaches to augmented reality deployment by luxury brands
Journal of Business Research / Nov 01, 2021
Javornik, A., Duffy, K., Rokka, J., Scholz, J., Nobbs, K., Motala, A., & Goldenberg, A. (2021). Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, 284–292. https://doi.org/10.1016/j.jbusres.2021.07.040
Branding in the age of social media firestorms: how to create brand value by fighting back online
Journal of Marketing Management / Jun 24, 2019
Scholz, J., & Smith, A. N. (2019). Branding in the age of social media firestorms: how to create brand value by fighting back online. Journal of Marketing Management, 35(11–12), 1100–1134. https://doi.org/10.1080/0267257x.2019.1620839
Toward a processual theory of transformation
Journal of Business Research / Jul 01, 2019
Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M., & Zuniga, M. A. (2019). Toward a processual theory of transformation. Journal of Business Research, 100, 319–326. https://doi.org/10.1016/j.jbusres.2018.12.025
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Journal of Retailing and Consumer Services / Sep 01, 2018
Scholz, J., & Duffy, K. (2018). We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, 11–23. https://doi.org/10.1016/j.jretconser.2018.05.004
Augmented reality: Designing immersive experiences that maximize consumer engagement
Business Horizons / Mar 01, 2016
Scholz, J., & Smith, A. N. (2016). Augmented reality: Designing immersive experiences that maximize consumer engagement. Business Horizons, 59(2), 149–161. https://doi.org/10.1016/j.bushor.2015.10.003
Mark Ryan
Digital Ethics Researcher at Wageningen Economic Research
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Other Research Interests (47)
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Most Relevant Publications (1+)
40 total publications
Artificial intelligence for human flourishing – Beyond principles for machine learning
Journal of Business Research / Jan 01, 2021
Stahl, B. C., Andreou, A., Brey, P., Hatzakis, T., Kirichenko, A., Macnish, K., Laulhé Shaelou, S., Patel, A., Ryan, M., & Wright, D. (2021). Artificial intelligence for human flourishing – Beyond principles for machine learning. Journal of Business Research, 124, 374–388. https://doi.org/10.1016/j.jbusres.2020.11.030
Bernd Stahl
Director of the Centre for Computing and Social Responsibility
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Other Research Interests (70)
Most Relevant Publications (1+)
145 total publications
Artificial intelligence for human flourishing – Beyond principles for machine learning
Journal of Business Research / Jan 01, 2021
Stahl, B. C., Andreou, A., Brey, P., Hatzakis, T., Kirichenko, A., Macnish, K., Laulhé Shaelou, S., Patel, A., Ryan, M., & Wright, D. (2021). Artificial intelligence for human flourishing – Beyond principles for machine learning. Journal of Business Research, 124, 374–388. https://doi.org/10.1016/j.jbusres.2020.11.030
Christophe Schinckus
Professor & Dean of Faculty of Business and Computing - University of the Fraser Valley, Canada
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Other Research Interests (78)
Most Relevant Publications (1+)
113 total publications
Business as unusual: A business model for social innovation
Journal of Business Research / Mar 01, 2021
Gasparin, M., Green, W., Lilley, S., Quinn, M., Saren, M., & Schinckus, C. (2021). Business as unusual: A business model for social innovation. Journal of Business Research, 125, 698–709. https://doi.org/10.1016/j.jbusres.2020.01.034
Catherine Tucker
Advertising & Economics Professor at MIT
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Other Research Interests (36)
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Most Relevant Publications (20+)
94 total publications
Online Display Advertising: Targeting and Obtrusiveness
Marketing Science / May 01, 2011
Goldfarb, A., & Tucker, C. (2011). Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, 30(3), 389–404. https://doi.org/10.1287/mksc.1100.0583
Social Networks, Personalized Advertising, and Privacy Controls
Journal of Marketing Research / Oct 01, 2013
Tucker, C. E. (2013). Social Networks, Personalized Advertising, and Privacy Controls. Journal of Marketing Research, 51(5), 546–562. https://doi.org/10.1509/jmr.10.0355
When Does Retargeting Work? Information Specificity in Online Advertising
Journal of Marketing Research / Oct 01, 2013
Lambrecht, A., & Tucker, C. (2013). When Does Retargeting Work? Information Specificity in Online Advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1177/002224371305000508
Modeling social interactions: Identification, empirical methods and policy implications
Marketing Letters / Jul 26, 2008
Hartmann, W. R., Manchanda, P., Nair, H., Bothner, M., Dodds, P., Godes, D., Hosanagar, K., & Tucker, C. (2008). Modeling social interactions: Identification, empirical methods and policy implications. Marketing Letters, 19(3–4), 287–304. https://doi.org/10.1007/s11002-008-9048-z
Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
Marketing Science / Sep 01, 2010
Tucker, C., & Zhang, J. (2010). Growing Two-Sided Networks by Advertising the User Base: A Field Experiment. Marketing Science, 29(5), 805–814. https://doi.org/10.1287/mksc.1100.0560
Advertising Bans and the Substitutability of Online and Offline Advertising
Journal of Marketing Research / Apr 01, 2011
Goldfarb, A., & Tucker, C. (2011). Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research, 48(2), 207–227. https://doi.org/10.1509/jmkr.48.2.207
The Reach and Persuasiveness of Viral Video Ads
Marketing Science / Mar 01, 2015
Tucker, C. E. (2015). The Reach and Persuasiveness of Viral Video Ads. Marketing Science, 34(2), 281–296. https://doi.org/10.1287/mksc.2014.0874
Heterogeneity and the dynamics of technology adoption
Quantitative Marketing and Economics / Aug 11, 2011
Ryan, S. P., & Tucker, C. (2011). Heterogeneity and the dynamics of technology adoption. Quantitative Marketing and Economics, 10(1), 63–109. https://doi.org/10.1007/s11129-011-9109-0
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Journal of Marketing Research / Apr 01, 2010
Anderson, E. T., Fong, N. M., Simester, D. I., & Tucker, C. E. (2010). How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet. Journal of Marketing Research, 47(2), 229–239. https://doi.org/10.1509/jmkr.47.2.229
Consumer privacy and the future of data-based innovation and marketing
International Journal of Research in Marketing / Sep 01, 2020
Bleier, A., Goldfarb, A., & Tucker, C. (2020). Consumer privacy and the future of data-based innovation and marketing. International Journal of Research in Marketing, 37(3), 466–480. https://doi.org/10.1016/j.ijresmar.2020.03.006
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
Journal of Marketing / Nov 04, 2020
Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2020). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
Marketing Science / Sep 01, 2012
Chiou, L., & Tucker, C. (2012). How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? Marketing Science, 31(5), 819–837. https://doi.org/10.1287/mksc.1120.0724
Harbingers of Failure
Journal of Marketing Research / Oct 01, 2015
Anderson, E., Lin, S., Simester, D., & Tucker, C. (2015). Harbingers of Failure. Journal of Marketing Research, 52(5), 580–592. https://doi.org/10.1509/jmr.13.0415
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
Marketing Science / Mar 01, 2011
Lambrecht, A., Seim, K., & Tucker, C. (2011). Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage. Marketing Science, 30(2), 355–367. https://doi.org/10.1287/mksc.1100.0613
Paying with Money or Effort: Pricing When Customers Anticipate Hassle
Journal of Marketing Research / Feb 01, 2012
Lambrecht, A., & Tucker, C. (2012). Paying with Money or Effort: Pricing When Customers Anticipate Hassle. Journal of Marketing Research, 49(1), 66–82. https://doi.org/10.1509/jmr.09.0530
Rejoinder—Implications of “Online Display Advertising: Targeting and Obtrusiveness”
Marketing Science / May 01, 2011
Goldfarb, A., & Tucker, C. (2011). Rejoinder—Implications of “Online Display Advertising: Targeting and Obtrusiveness.” Marketing Science, 30(3), 413–415. https://doi.org/10.1287/mksc.1100.0634
Conducting Research in Marketing with Quasi-Experiments
Journal of Marketing / Apr 01, 2022
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Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum
Journal of Marketing Research / Dec 21, 2020
Sen, A., & Tucker, C. (2020). Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum. Journal of Marketing Research, 59(1), 211–229. https://doi.org/10.1177/0022243720971579
The Surprising Breadth of Harbingers of Failure
Journal of Marketing Research / Sep 29, 2019
Simester, D. I., Tucker, C. E., & Yang, C. (2019). The Surprising Breadth of Harbingers of Failure. Journal of Marketing Research, 56(6), 1034–1049. https://doi.org/10.1177/0022243719867935
What blockchain can and can’t do: Applications to marketing and privacy
International Journal of Research in Marketing / Oct 01, 2022
Marthews, A., & Tucker, C. (2022). What blockchain can and can’t do: Applications to marketing and privacy. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2022.09.001
Wesley R. Hartmann
The John G. McCoy-Banc One Corporation Professor of Marketing
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Other Research Interests (15)
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Most Relevant Publications (14+)
26 total publications
Modeling social interactions: Identification, empirical methods and policy implications
Marketing Letters / Jul 26, 2008
Hartmann, W. R., Manchanda, P., Nair, H., Bothner, M., Dodds, P., Godes, D., Hosanagar, K., & Tucker, C. (2008). Modeling social interactions: Identification, empirical methods and policy implications. Marketing Letters, 19(3–4), 287–304. https://doi.org/10.1007/s11002-008-9048-z
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
Marketing Science / Jul 01, 2010
Hartmann, W. R. (2010). Demand Estimation with Social Interactions and the Implications for Targeted Marketing. Marketing Science, 29(4), 585–601. https://doi.org/10.1287/mksc.1100.0559
Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program
Quantitative Marketing and Economics / Dec 05, 2007
Hartmann, W. R., & Viard, V. B. (2007). Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program. Quantitative Marketing and Economics, 6(2), 109–137. https://doi.org/10.1007/s11129-007-9035-3
Advertising Effects in Presidential Elections
Marketing Science / Jan 01, 2013
Gordon, B. R., & Hartmann, W. R. (2013). Advertising Effects in Presidential Elections. Marketing Science, 32(1), 19–35. https://doi.org/10.1287/mksc.1120.0745
Internet versus Television Advertising: A Brand-Building Comparison
Journal of Marketing Research / Oct 01, 2013
Draganska, M., Hartmann, W. R., & Stanglein, G. (2013). Internet versus Television Advertising: A Brand-Building Comparison. Journal of Marketing Research, 51(5), 578–590. https://doi.org/10.1509/jmr.13.0124
Retail Competition and the Dynamics of Demand for Tied Goods
Marketing Science / Mar 01, 2010
Hartmann, W. R., & Nair, H. S. (2010). Retail Competition and the Dynamics of Demand for Tied Goods. Marketing Science, 29(2), 366–386. https://doi.org/10.1287/mksc.1090.0518
Intertemporal effects of consumption and their implications for demand elasticity estimates
Quantitative Marketing and Economics / Oct 27, 2006
Hartmann, W. R. (2006). Intertemporal effects of consumption and their implications for demand elasticity estimates. Quantitative Marketing and Economics, 4(4), 325–349. https://doi.org/10.1007/s11129-006-9012-2
Super Bowl Ads
Marketing Science / Jan 01, 2018
Hartmann, W. R., & Klapper, D. (2018). Super Bowl Ads. Marketing Science, 37(1), 78–96. https://doi.org/10.1287/mksc.2017.1055
Advertising competition in presidential elections
Quantitative Marketing and Economics / Mar 01, 2016
Gordon, B. R., & Hartmann, W. R. (2016). Advertising competition in presidential elections. Quantitative Marketing and Economics, 14(1), 1–40. https://doi.org/10.1007/s11129-016-9165-6
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
Marketing Science / Nov 01, 2011
Hartmann, W., Nair, H. S., & Narayanan, S. (2011). Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Marketing Science, 30(6), 1079–1097. https://doi.org/10.1287/mksc.1110.0670
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
Marketing Science / Nov 01, 2009
Gil, R., & Hartmann, W. R. (2009). Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters. Marketing Science, 28(6), 1046–1062. https://doi.org/10.1287/mksc.1090.0494
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
Marketing Letters / Dec 01, 2005
Dubé, J.-P., Sudhir, K., Ching, A., Crawford, G. S., Draganska, M., Fox, J. T., Hartmann, W., Hitsch, G. J., Viard, V. B., Villas-Boas, M., & Vilcassim, N. (2005). Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry. Marketing Letters, 16(3–4), 209–224. https://doi.org/10.1007/s11002-005-5886-0
Quality vs. variety: Trading larger screens for more shows in the era of digital cinema
Quantitative Marketing and Economics / Jun 01, 2015
Rao, A., & Hartmann, W. R. (2015). Quality vs. variety: Trading larger screens for more shows in the era of digital cinema. Quantitative Marketing and Economics, 13(2), 117–134. https://doi.org/10.1007/s11129-015-9156-z
Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment
Marketing Science / Nov 01, 2006
Hartmann, W. R. (2006). Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment. Marketing Science, 25(6), 620–621. https://doi.org/10.1287/mksc.1050.0184
Sridhar Narayanan
Professor of Marketing, Stanford University Graduate School of Business
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Most Relevant Publications (17+)
32 total publications
Temporal Differences in the Role of Marketing Communication in New Product Categories
Journal of Marketing Research / Aug 01, 2005
Narayanan, S., Manchanda, P., & Chintagunta, P. K. (2005). Temporal Differences in the Role of Marketing Communication in New Product Categories. Journal of Marketing Research, 42(3), 278–290. https://doi.org/10.1509/jmkr.2005.42.3.278
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Journal of Marketing / Oct 01, 2004
Narayanan, S., Desiraju, R., & Chintagunta, P. K. (2004). Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions. Journal of Marketing, 68(4), 90–105. https://doi.org/10.1509/jmkg.68.4.90.42734
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
Marketing Science / May 01, 2009
Narayanan, S., & Manchanda, P. (2009). Heterogeneous Learning and the Targeting of Marketing Communication for New Products. Marketing Science, 28(3), 424–441. https://doi.org/10.1287/mksc.1080.0410
The role of self selection, usage uncertainty and learning in the demand for local telephone service
Quantitative Marketing and Economics / Feb 13, 2007
Narayanan, S., Chintagunta, P. K., & Miravete, E. J. (2007). The role of self selection, usage uncertainty and learning in the demand for local telephone service. Quantitative Marketing and Economics, 5(1), 1–34. https://doi.org/10.1007/s11129-006-9015-z
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
Marketing Science / May 01, 2015
Narayanan, S., & Kalyanam, K. (2015). Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach. Marketing Science, 34(3), 388–407. https://doi.org/10.1287/mksc.2014.0893
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Journal of Marketing Research / Feb 01, 2013
Narayanan, S., & Nair, H. S. (2013). Estimating Causal Installed-Base Effects: A Bias-Correction Approach. Journal of Marketing Research, 50(1), 70–94. https://doi.org/10.1509/jmr.11.0183
Inefficiencies in Digital Advertising Markets
Journal of Marketing / Apr 22, 2020
Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J., & Wilbur, K. C. (2020). Inefficiencies in Digital Advertising Markets. Journal of Marketing, 85(1), 7–25. https://doi.org/10.1177/0022242920913236
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
Marketing Letters / Dec 01, 2005
Manchanda, P., Wittink, D. R., Ching, A., Cleanthous, P., Ding, M., Dong, X. J., Leeflang, P. S. H., Misra, S., Mizik, N., Narayanan, S., Steenburgh, T., Wieringa, J. E., Wosinska, M., & Xie, Y. (2005). Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry. Marketing Letters, 16(3–4), 293–308. https://doi.org/10.1007/s11002-005-5893-1
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
Journal of Marketing Research / Mar 29, 2019
Sahni, N. S., Narayanan, S., & Kalyanam, K. (2019). An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing. Journal of Marketing Research, 56(3), 401–418. https://doi.org/10.1177/0022243718813987
An empirical analysis of individual level casino gambling behavior
Quantitative Marketing and Economics / Aug 17, 2011
Narayanan, S., & Manchanda, P. (2011). An empirical analysis of individual level casino gambling behavior. Quantitative Marketing and Economics, 10(1), 27–62. https://doi.org/10.1007/s11129-011-9110-7
Discrete choice models of firms’ strategic decisions
Marketing Letters / Sep 18, 2008
Draganska, M., Misra, S., Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D., Narayanan, S., Orhun, Y., Reiss, P., Seim, K., Singh, V., Thomadsen, R., & Zhu, T. (2008). Discrete choice models of firms’ strategic decisions. Marketing Letters, 19(3–4), 399–416. https://doi.org/10.1007/s11002-008-9060-3
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
Marketing Science / Nov 01, 2011
Hartmann, W., Nair, H. S., & Narayanan, S. (2011). Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Marketing Science, 30(6), 1079–1097. https://doi.org/10.1287/mksc.1110.0670
Bayesian estimation of discrete games of complete information
Quantitative Marketing and Economics / Oct 10, 2012
Narayanan, S. (2012). Bayesian estimation of discrete games of complete information. Quantitative Marketing and Economics, 11(1), 39–81. https://doi.org/10.1007/s11129-012-9127-6
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Journal of Marketing Research / Feb 18, 2022
Anderson, S. J., Iacovone, L., Kankanhalli, S., & Narayanan, S. (2022). Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches. Journal of Marketing Research, 59(3), 472–496. https://doi.org/10.1177/00222437211058437
The Sealed-Bid Abstraction in Online Auctions
Marketing Science / Nov 01, 2010
Zeithammer, R., & Adams, C. (2010). The Sealed-Bid Abstraction in Online Auctions. Marketing Science, 29(6), 964–987. https://doi.org/10.1287/mksc.1100.0561
Pharmaceutical marketing return‐on‐investment: a European perspective
International Journal of Pharmaceutical and Healthcare Marketing / Jul 03, 2007
Rod, M., Ashill, N. J., & Carruthers, J. (2007). Pharmaceutical marketing return‐on‐investment: a European perspective. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 174–189. https://doi.org/10.1108/17506120710763013
Customer Satisfaction, Cash Flow, and Shareholder Value
Journal of Marketing / Jul 01, 2005
Gruca, T. S., & Rego, L. L. (2005). Customer Satisfaction, Cash Flow, and Shareholder Value. Journal of Marketing, 69(3), 115–130. https://doi.org/10.1509/jmkg.69.3.115.66364
Anindya Ghose
Heinz Riehl Chair Professor of Business, NYU Stern
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Other Research Interests (28)
About
Most Relevant Publications (6+)
86 total publications
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content
Marketing Science / May 01, 2012
Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493–520. https://doi.org/10.1287/mksc.1110.0700
Putting one-to-one marketing to work: Personalization, customization, and choice
Marketing Letters / Sep 16, 2008
Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3–4), 305–321. https://doi.org/10.1007/s11002-008-9056-z
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
Marketing Science / Jul 01, 2010
Yang, S., & Ghose, A. (2010). Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? Marketing Science, 29(4), 602–623. https://doi.org/10.1287/mksc.1090.0552
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
Marketing Science / Mar 01, 2016
Andrews, M., Luo, X., Fang, Z., & Ghose, A. (2016). Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2), 218–233. https://doi.org/10.1287/mksc.2015.0905
How do firms make money selling digital goods online?
Marketing Letters / Jun 24, 2014
Lambrecht, A., Goldfarb, A., Bonatti, A., Ghose, A., Goldstein, D. G., Lewis, R., Rao, A., Sahni, N., & Yao, S. (2014). How do firms make money selling digital goods online? Marketing Letters, 25(3), 331–341. https://doi.org/10.1007/s11002-014-9310-5
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
Journal of Marketing / Nov 04, 2020
Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2020). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810
Ryan Howell
Professor of Psychology, Department of Psychology, San Francisco State University
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Other Research Interests (45)
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Most Relevant Publications (2+)
66 total publications
To have in order to do: Exploring the effects of consuming experiential products on well‐being
Journal of Consumer Psychology / Jul 02, 2014
Guevarra, D. A., & Howell, R. T. (2014). To have in order to do: Exploring the effects of consuming experiential products on well‐being. Journal of Consumer Psychology, 25(1), 28–41. Portico. https://doi.org/10.1016/j.jcps.2014.06.006
Living in wealthy neighborhoods increases material desires and maladaptive consumption
Journal of Consumer Culture / Feb 14, 2014
Zhang, J. W., Howell, R. T., & Howell, C. J. (2014). Living in wealthy neighborhoods increases material desires and maladaptive consumption. Journal of Consumer Culture, 16(1), 297–316. https://doi.org/10.1177/1469540514521085
Jennifer Aaker
General Atlantic Professor, Stanford University
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Other Research Interests (36)
About
Most Relevant Publications (33+)
79 total publications
Dimensions of Brand Personality
Journal of Marketing Research / Aug 01, 1997
Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347–356. https://doi.org/10.1177/002224379703400304
When Good Brands Do Bad
Journal of Consumer Research / Jun 01, 2004
Aaker, J., Fournier, S., & Brasel, S. A. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), 1–16. https://doi.org/10.1086/383419
The Malleable Self: The Role of Self-Expression in Persuasion
Journal of Marketing Research / Feb 01, 1999
Aaker, J. L. (1999). The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research, 36(1), 45–57. https://doi.org/10.1177/002224379903600104
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Journal of Consumer Research / Jun 01, 2001
Aaker, J. L., & Lee, A. Y. (2001). “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion. Journal of Consumer Research, 28(1), 33–49. https://doi.org/10.1086/321946
Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
Journal of Consumer Research / Aug 01, 2010
Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research, 37(2), 224–237. https://doi.org/10.1086/651566
Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures
Journal of Consumer Research / Dec 01, 1998
Aaker, J. L., & Williams, P. (1998). Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures. Journal of Consumer Research, 25(3), 241–261. https://doi.org/10.1086/209537
The Effect of Cultural Orientation on Persuasion
Journal of Consumer Research / Dec 01, 1997
Aaker, J. L., & Maheswaran, D. (1997). The Effect of Cultural Orientation on Persuasion. Journal of Consumer Research, 24(3), 315–328. https://doi.org/10.1086/209513
Can Mixed Emotions Peacefully Coexist?
Journal of Consumer Research / Mar 01, 2002
Williams, P., & Aaker, J. L. (2002). Can Mixed Emotions Peacefully Coexist? Journal of Consumer Research, 28(4), 636–649. https://doi.org/10.1086/338206
The Happiness of Giving: The Time-Ask Effect
Journal of Consumer Research / Oct 01, 2008
Liu, W., & Aaker, J. (2008). The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, 35(3), 543–557. https://doi.org/10.1086/588699
Understanding Regulatory Fit
Journal of Marketing Research / Feb 01, 2006
Aaker, J. L., & Lee, A. Y. (2006). Understanding Regulatory Fit. Journal of Marketing Research, 43(1), 15–19. https://doi.org/10.1509/jmkr.43.1.15
Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
Journal of Consumer Psychology / Jul 01, 2000
Aaker, J. L., Brumbaugh, A. M., & Grier, S. A. (2000). Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes. Journal of Consumer Psychology, 9(3), 127–140. https://doi.org/10.1207/15327660051044105
Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
Journal of Consumer Research / Mar 01, 2000
Aaker, J. L. (2000). Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes. Journal of Consumer Research, 26(4), 340–357. https://doi.org/10.1086/209567
Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”
Journal of Consumer Psychology / Mar 03, 2012
Aaker, J. L., Garbinsky, E. N., & Vohs, K. D. (2012). Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant.” Journal of Consumer Psychology, 22(2), 191–194. Portico. https://doi.org/10.1016/j.jcps.2011.11.012
How Happiness Affects Choice
Journal of Consumer Research / Aug 01, 2012
Mogilner, C., Aaker, J., & Kamvar, S. D. (2012). How Happiness Affects Choice. Journal of Consumer Research, 39(2), 429–443. https://doi.org/10.1086/663774
Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing
Journal of Marketing Research / Nov 01, 2005
Johar, G. V., Sengupta, J., & Aaker, J. L. (2005). Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing. Journal of Marketing Research, 42(4), 458–469. https://doi.org/10.1509/jmkr.2005.42.4.458
“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection
Journal of Consumer Research / Aug 01, 2009
Mogilner, C., & Aaker, J. (2009). “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection. Journal of Consumer Research, 36(2), 277–291. https://doi.org/10.1086/597161
Recalling Mixed Emotions: Figure 1
Journal of Consumer Research / Aug 01, 2008
Aaker, J., Drolet, A., & Griffin, D. (2008). Recalling Mixed Emotions: Figure 1. Journal of Consumer Research, 35(2), 268–278. https://doi.org/10.1086/588570
Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1
Journal of Consumer Research / Feb 01, 2008
Mogilner, C., Aaker, J. L., & Pennington, G. L. (2008). Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1. Journal of Consumer Research, 34(5), 670–681. https://doi.org/10.1086/521901
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Journal of Marketing Research / Aug 01, 2006
Briley, D. A., & Aaker, J. L. (2006). When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments. Journal of Marketing Research, 43(3), 395–408. https://doi.org/10.1509/jmkr.43.3.395
Why do people give? The role of identity in giving
Journal of Consumer Psychology / Jun 26, 2009
Aaker, J. L., & Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology, 19(3), 267–270. Portico. https://doi.org/10.1016/j.jcps.2009.05.010
If money does not make you happy, consider time
Journal of Consumer Psychology / Mar 15, 2011
Aaker, J. L., Rudd, M., & Mogilner, C. (2011). If money does not make you happy, consider time. Journal of Consumer Psychology, 21(2), 126–130. Portico. https://doi.org/10.1016/j.jcps.2011.01.004
Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity
Journal of Consumer Psychology / Apr 01, 2000
Aaker, J. L., & Sengupta, J. (2000). Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. Journal of Consumer Psychology, 9(2), 67–82. https://doi.org/10.1207/15327660051044169
Getting Emotional About Health
Journal of Marketing Research / Feb 01, 2007
Agrawal, N., Menon, G., & Aaker, J. L. (2007). Getting Emotional About Health. Journal of Marketing Research, 44(1), 100–113. https://doi.org/10.1509/jmkr.44.1.100
Off-Target? Changing Cognitive-Based Attitudes
Journal of Consumer Psychology / Jan 01, 2002
Drolet, A., & Aaker, J. (2002). Off-Target? Changing Cognitive-Based Attitudes. Journal of Consumer Psychology, 12(1), 59–68. https://doi.org/10.1207/153276602753338270
Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued
Journal of Marketing Research / Jun 01, 2015
Etkin, J., Evangelidis, I., & Aaker, J. (2015). Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued. Journal of Marketing Research, 52(3), 394–406. https://doi.org/10.1509/jmr.14.0130
Money in the Bank: Feeling Powerful Increases Saving
Journal of Consumer Research / Oct 01, 2014
Garbinsky, E. N., Klesse, A.-K., & Aaker, J. (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 41(3), 610–623. https://doi.org/10.1086/676965
Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise
Journal of Public Policy & Marketing / Apr 01, 2006
Briley, D. A., & Aaker, J. L. (2006). Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise. Journal of Public Policy & Marketing, 25(1), 53–66. https://doi.org/10.1509/jppm.25.1.53
Delineating Culture
Journal of Consumer Psychology / Jan 01, 2006
Aaker, J. L. (2006). Delineating Culture. Journal of Consumer Psychology, 16(4), 343–347. https://doi.org/10.1207/s15327663jcp1604_4
Cultivating Optimism: How to Frame Your Future during a Health Challenge
Journal of Consumer Research / Jun 21, 2017
Briley, D. A., Rudd, M., & Aaker, J. (2017). Cultivating Optimism: How to Frame Your Future during a Health Challenge. Journal of Consumer Research, 44(4), 895–915. https://doi.org/10.1093/jcr/ucx075
Making Time Matter: A Review of Research on Time and Meaning
Journal of Consumer Psychology / Feb 02, 2019
Rudd, M., Catapano, R., & Aaker, J. (2019). Making Time Matter: A Review of Research on Time and Meaning. Journal of Consumer Psychology, 29(4), 680–702. Portico. https://doi.org/10.1002/jcpy.1087
Squeezed: Coping with Constraint through Efficiency and Prioritization
Journal of Consumer Research / Feb 01, 2015
Fernbach, P. M., Kan, C., & Lynch, J. G. (2015). Squeezed: Coping with Constraint through Efficiency and Prioritization. Journal of Consumer Research, 41(5), 1204–1227. https://doi.org/10.1086/679118
An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising
International Journal of Pharmaceutical and Healthcare Marketing / Mar 30, 2012
Limbu, Y. B., Huhmann, B. A., & Peterson, R. T. (2012). An examination of humor and endorser effects on consumers’ responses to direct‐to‐consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 23–38. https://doi.org/10.1108/17506121211216888
Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences
Journal of Consumer Research / Sep 01, 2000
Ariely, D. (2000). Controlling the Information Flow: Effects on Consumers’ Decision Making and Preferences. Journal of Consumer Research, 27(2), 233–248. https://doi.org/10.1086/314322
Patrick Sharkey
William S Tod Professor of Sociology and Public Affairs, Princeton University
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Other Research Interests (26)
About
Most Relevant Publications (1+)
75 total publications
Welfare Program Performance
The American Review of Public Administration / Mar 01, 2007
Ratcliffe, C., Nightingale, D. S., & Sharkey, P. (2007). Welfare Program Performance. The American Review of Public Administration, 37(1), 65–90. https://doi.org/10.1177/0275074006288307
Dan Baack
Professor at the University of Denver
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Other Research Interests (27)
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Most Relevant Publications (16+)
40 total publications
RECALL AND PERSUASION: Does Creative Advertising Matter?
Journal of Advertising / Nov 01, 2005
Till, B. D., & Baack, D. W. (2005). RECALL AND PERSUASION: Does Creative Advertising Matter? Journal of Advertising, 34(3), 47–57. https://doi.org/10.1080/00913367.2005.10639201
Culture and web communications
Journal of Business Research / Mar 01, 2007
Baack, D. W., & Singh, N. (2007). Culture and web communications. Journal of Business Research, 60(3), 181–188. https://doi.org/10.1016/j.jbusres.2006.11.002
Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
Journal of Advertising / Dec 01, 2008
Baack, D. W., Wilson, R. T., & Till, B. D. (2008). Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media. Journal of Advertising, 37(4), 85–94. https://doi.org/10.2753/joa0091-3367370407
Adaptation of cultural content: evidence from B2C e‐commerce firms
European Journal of Marketing / Jan 01, 2005
Singh, N., Kumar, V., & Baack, D. (2005). Adaptation of cultural content: evidence from B2C e‐commerce firms. European Journal of Marketing, 39(1/2), 71–86. https://doi.org/10.1108/03090560510572025
Strategic brand association maps: developing brand insight
Journal of Product & Brand Management / Apr 19, 2011
Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: developing brand insight. Journal of Product & Brand Management, 20(2), 92–100. https://doi.org/10.1108/10610421111121080
Advertising to businesses: Does creativity matter?
Industrial Marketing Management / May 01, 2016
Baack, D. W., Wilson, R. T., van Dessel, M. M., & Patti, C. H. (2016). Advertising to businesses: Does creativity matter? Industrial Marketing Management, 55, 169–177. https://doi.org/10.1016/j.indmarman.2015.10.001
Creativity, attention and the memory for brands: an outdoor advertising field study
International Journal of Advertising / Feb 03, 2015
Wilson, R. T., Baack, D. W., & Till, B. D. (2015). Creativity, attention and the memory for brands: an outdoor advertising field study. International Journal of Advertising, 34(2), 232–261. https://doi.org/10.1080/02650487.2014.996117
Meta-analysis of cultural differences: Another slice at the apple
International Business Review / Oct 01, 2008
Magnusson, P., Baack, D. W., Zdravkovic, S., Staub, K. M., & Amine, L. S. (2008). Meta-analysis of cultural differences: Another slice at the apple. International Business Review, 17(5), 520–532. https://doi.org/10.1016/j.ibusrev.2008.04.003
Improving integrated marketing communications practices: A comparison of objectives and results
Journal of Marketing Communications / Apr 23, 2015
Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2015). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications, 23(4), 351–370. https://doi.org/10.1080/13527266.2015.1027251
Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising
Journal of International Marketing / Jun 01, 2012
Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023
Culturally Customizing Websites for U.S. Hispanic Online Consumers
Journal of Advertising Research / Jun 01, 2008
Singh, N., Baack, D. W., Pereira, A., & Baack, D. (2008). Culturally Customizing Websites for U.S. Hispanic Online Consumers. Journal of Advertising Research, 48(2), 224–234. https://doi.org/10.2501/s0021849908080264
Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
Psychology & Marketing / Sep 06, 2013
Chen, A. C.-H., Chang, R. Y.-H., Besherat, A., & Baack, D. W. (2013). Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation. Psychology & Marketing, 30(10), 850–860. Portico. https://doi.org/10.1002/mar.20650
Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising
Journal of International Marketing / Jun 01, 2012
Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023
Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy
Journal of Promotion Management / Oct 20, 2014
Lee, S., & Baack, D. W. (2014). Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy. Journal of Promotion Management, 20(5), 521–536. https://doi.org/10.1080/10496491.2014.946203
An Exploration of Advertorials Used to Attract Foreign Direct Investment
Journal of Current Issues & Research in Advertising / Feb 01, 2019
Wilson, R. T., & Baack, D. W. (2019). An Exploration of Advertorials Used to Attract Foreign Direct Investment. Journal of Current Issues & Research in Advertising, 41(1), 36–53. https://doi.org/10.1080/10641734.2018.1557090
Culturally Customizing Websites for Immigrant Communities in the United States
Journal of Promotion Management / Jan 01, 2013
Baack, D. W., Singh, N., & Baack, D. (2013). Culturally Customizing Websites for Immigrant Communities in the United States. Journal of Promotion Management, 19(1), 38–53. https://doi.org/10.1080/10496491.2012.715125