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Work with thought leaders and academic experts in marketing

Companies can benefit from collaborating with an academic researcher in Marketing in several ways. Firstly, researchers bring a deep understanding of consumer behavior and market trends, allowing companies to make data-driven decisions. Secondly, researchers can conduct market research studies to identify target audiences, assess brand perception, and evaluate the effectiveness of marketing campaigns. Thirdly, researchers can provide insights into emerging technologies and digital marketing strategies, helping companies stay ahead of the competition. Additionally, academic researchers can offer expertise in marketing analytics, helping companies optimize their marketing ROI. Lastly, researchers can collaborate on publishing industry-specific research papers, enhancing the company's reputation and thought leadership.

Researchers on NotedSource with backgrounds in marketing include Dr. Wolfgang Messner, Laura Giurge, Dr. Joachim Scholz, Ali Gümüsay, Cory Young, Ryan Howell, Jim Samuel, John H. Fleming, Ph.D., Mark Ryan, Anindya Ghose, Tensie Whelan, Dan Baack, and Dr. James C. Kaufman.

Dr. Wolfgang Messner

Columbia, SC
Professor in International Business with expertise in Data Analytics and Machine Learning
Most Relevant Research Interests
Marketing
Other Research Interests (14)
International Business
International Marketing
International Management
Strategy and Management
Business and International Management
And 9 more
About
Results-oriented and internationally experienced project manager, consultant, and researcher with a passion for leveraging machine learning and advanced statistical techniques to solve intricate challenges in international marketing and consumer behavior. Demonstrated track record of driving strategic initiatives, cultivating cross-border partnerships, and delivering tangible impacts on revenue generation. Highly adaptable to rapidly evolving technologies and market trends. Aiming to apply my expertise to lead transformative projects and elevate organizational success on a global scale. **Research and publication overview** · Authored 36 peer-reviewed journal publications (data analytics, international business, marketing) · Authored and edited 8 business books, published by *Palgrave Macmillan* and *Springer* · Published 5 teaching cases with *SAGE* and *Ivey* · Research impact (Google Scholar): h-index of 17 with 1,000+ citations **Competences in data analysis (selected)** · Supervised: Neural networks, deep learning · Unsupervised: Kohonen self-organizing maps · Frequentist and Bayesian regression analysis · Multilevel (hierarchical) modeling · Exploratory and confirmatory factor analysis · fs/QCA \| HLM \| SPSS \| JASP \| Python\, incl\. Keras\, Dalex
Most Relevant Publications (12+)

65 total publications

Effects of National Culture on the Extent of Panic Buying during the COVID-19 Outbreak

Journal of International Consumer Marketing / Aug 11, 2021

Messner, W., & Payson, S. E. (2021). Effects of National Culture on the Extent of Panic Buying during the COVID-19 Outbreak. Journal of International Consumer Marketing, 34(3), 235–254. https://doi.org/10.1080/08961530.2021.1962475

Understanding the influence of culture on customer engagement and recommendation intentions

Journal of Strategic Marketing / Nov 24, 2020

Messner, W. (2020). Understanding the influence of culture on customer engagement and recommendation intentions. Journal of Strategic Marketing, 30(8), 782–806. https://doi.org/10.1080/0965254x.2020.1849363

Cultural and Individual Differences in Online Reviews

Journal of International Consumer Marketing / Feb 05, 2020

Messner, W. (2020). Cultural and Individual Differences in Online Reviews. Journal of International Consumer Marketing, 32(5), 356–382. https://doi.org/10.1080/08961530.2020.1722980

The Misconstruction of Hofstede's Uncertainty Avoidance Dimension: The Fallacy of Ecological Operation without Construct Validity at the Individual Level

Journal of Global Marketing / Aug 05, 2016

Messner, W. (2016). The Misconstruction of Hofstede’s Uncertainty Avoidance Dimension: The Fallacy of Ecological Operation without Construct Validity at the Individual Level. Journal of Global Marketing, 29(5), 298–313. https://doi.org/10.1080/08911762.2016.1203470

Does Value for  Money Create Advocates? A Study in the International Airline Services Industry

Journal of Global Marketing / Jun 05, 2017

Messner, W. (2017). Does Value for  Money Create Advocates? A Study in the International Airline Services Industry. Journal of Global Marketing, 30(5), 309–321. https://doi.org/10.1080/08911762.2017.1327626

Geometrical Measurement of Cultural Differences

Journal of International Marketing / Jul 01, 2021

Messner, W. (2021). Geometrical Measurement of Cultural Differences. Journal of International Marketing, 29(3), 43–62. https://doi.org/10.1177/1069031x211018452

Cultural Heterozygosity: Towards a New Measure of Within-Country Cultural Diversity

Journal of World Business / Jun 01, 2022

Messner, W. (2022). Cultural Heterozygosity: Towards a New Measure of Within-Country Cultural Diversity. Journal of World Business, 57(4), 101346. https://doi.org/10.1016/j.jwb.2022.101346

The impact of language proficiency on airline service satisfaction

Journal of Travel & Tourism Marketing / Feb 12, 2020

Messner, W. (2020). The impact of language proficiency on airline service satisfaction. Journal of Travel & Tourism Marketing, 37(2), 169–184. https://doi.org/10.1080/10548408.2020.1740139

Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study

Journal of International Marketing / Sep 13, 2022

Messner, W. (2022). Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study. Journal of International Marketing, 30(4), 21–43. https://doi.org/10.1177/1069031x221123993

Distance is the spice, but not the whole enchilada: Country-pair psychic distance stimuli and country fixed effects in a deep learning implementation of the trade flow model

International Business Review / Feb 01, 2024

Messner, W. (2024). Distance is the spice, but not the whole enchilada: Country-pair psychic distance stimuli and country fixed effects in a deep learning implementation of the trade flow model. International Business Review, 33(1), 102201. https://doi.org/10.1016/j.ibusrev.2023.102201

Exploring multilevel data with deep learning and XAI: The effect of personal-care advertising spending on subjective happiness

International Business Review / Feb 01, 2024

Messner, W. (2024). Exploring multilevel data with deep learning and XAI: The effect of personal-care advertising spending on subjective happiness. International Business Review, 33(1), 102203. https://doi.org/10.1016/j.ibusrev.2023.102203

A Study of Children’s Culture across 35 Societies

Journal of International Consumer Marketing / Oct 16, 2023

Messner, W. (2023). A Study of Children’s Culture across 35 Societies. Journal of International Consumer Marketing, 1–25. https://doi.org/10.1080/08961530.2023.2268274

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Laura Giurge

London
Assistant Professor at the London School of Economics and Researcher at the Wellness Research Centre
Most Relevant Research Interests
Marketing
Other Research Interests (10)
Behavioral Neuroscience
Experimental and Cognitive Psychology
Social Psychology
Organizational Behavior and Human Resource Management
Applied Psychology
And 5 more
About
Laura Giurge is an organizational scholar and behavioral scientist. Currently, she is an Assistant Professor of Behavioral Science at the London School of Economics and Political Science (LSE). She earned a Ph.D. in Management from Erasmus University Rotterdam and two cum laude master’s degrees in economics and business and in human resources management from the University of Groningen. Prior to joining LSE, Dr. Giurge was a Post-Doctoral Research Fellow at Cornell University and at London Business School, as well as a Visiting Scholar at Harvard Business School. Her research seeks to make work better and enable all individuals to thrive and achieve their potential. <br> Giurge’s research has been published in top journals such as Organizational Behavioral and Human Decision Processes, Proceedings of the National Academy of Sciences, Nature Human Behavior, and The Leadership Quarterly. She also publishes popular press articles in outlets such as Harvard Business Review, Forbes, and The Wall Street Journal. In 2020, one of her papers received the Best Paper Award at the Academy of Management. At LSE, Dr. Giurge is part of the teaching team for the Executive MSc in Behavioral Science. At LBS, she connects with MBA and Executive MBAs in teaching elective courses on negotiations, well-being, productivity, and the future of work. Dr. Giurge regularly engages in corporate consulting and executive coaching and serve as an academic partner and advisor. Occasionally, she leads interactive and science-backed workshops, lectures, and keynote talks aligned with her expertise. Her most recent talk has been at the University of Cambridge. As a side hobby, Dr. Giurge enjoys creating powerful images that connect us to our planet and inner happiness.
Most Relevant Publications (1+)

12 total publications

The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing

Journal of Marketing Management / May 22, 2017

Hung, Y., Zheng, X., Carlson, J., & Giurge, L. M. (2017). The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33(11–12), 917–941. https://doi.org/10.1080/0267257x.2017.1323775

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Dr. Joachim Scholz

Buffalo, New York, United States of America
The world's first Augmented Reality Marketing professor
Most Relevant Research Interests
Marketing
Other Research Interests (0)
About
I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~
Most Relevant Publications (6+)

7 total publications

How Consumers Consume Social Media Influence

Journal of Advertising / Oct 20, 2021

Scholz, J. (2021). How Consumers Consume Social Media Influence. Journal of Advertising, 50(5), 510–527. https://doi.org/10.1080/00913367.2021.1980472

Strategic approaches to augmented reality deployment by luxury brands

Journal of Business Research / Nov 01, 2021

Javornik, A., Duffy, K., Rokka, J., Scholz, J., Nobbs, K., Motala, A., & Goldenberg, A. (2021). Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, 284–292. https://doi.org/10.1016/j.jbusres.2021.07.040

Branding in the age of social media firestorms: how to create brand value by fighting back online

Journal of Marketing Management / Jun 24, 2019

Scholz, J., & Smith, A. N. (2019). Branding in the age of social media firestorms: how to create brand value by fighting back online. Journal of Marketing Management, 35(11–12), 1100–1134. https://doi.org/10.1080/0267257x.2019.1620839

Toward a processual theory of transformation

Journal of Business Research / Jul 01, 2019

Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M., & Zuniga, M. A. (2019). Toward a processual theory of transformation. Journal of Business Research, 100, 319–326. https://doi.org/10.1016/j.jbusres.2018.12.025

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships

Journal of Retailing and Consumer Services / Sep 01, 2018

Scholz, J., & Duffy, K. (2018). We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, 11–23. https://doi.org/10.1016/j.jretconser.2018.05.004

Augmented reality: Designing immersive experiences that maximize consumer engagement

Business Horizons / Mar 01, 2016

Scholz, J., & Smith, A. N. (2016). Augmented reality: Designing immersive experiences that maximize consumer engagement. Business Horizons, 59(2), 149–161. https://doi.org/10.1016/j.bushor.2015.10.003

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Ali Gümüsay

Head of the Innovation, Entrepreneurship & Society Research Group at the Humboldt Institute for Internet & Society
Most Relevant Research Interests
Marketing
Other Research Interests (8)
Management of Technology and Innovation
Strategy and Management
Business and International Management
Psychiatry and Mental health
Management Science and Operations Research
And 3 more
About
My name is Ali Aslan Gümüsay. I work within the fields of **Organization Theory**, **Entrepreneurship**, **Business Ethics** and **Leadership**, am Head of the Innovation, Entrepreneurship & Society Research Group at the Humboldt Institute for Internet & Society and postdoctoral researcher at the University of Hamburg. Currently, I am a Visiting Research Fellow at Judge Business School, Visiting Associate at Hughes Hall, and Visiting Scholar at the Leverhulme Centre for the Future of Intelligence, University of Cambridge. Before, I was a DAAD PRIME Fellow, Lecturer at Magdalen College, and a DPhil Candidate at Saïd Business School, University of Oxford. At the heart of my research are concerns around **Organizing in & for Society**. It is guided by four questions: 1. How do values and meaning shape organizations and how are they managed? 2. How do new forms of organizing impact and deal with societal Grand Challenges? 3. How can engaged, passionate, humble, relevant, and meaningful scholarship as well as soci(et)al complexity and diversity be ingrained in academic practices? 4. How do socio-technological transformations such as AI shape the Future of Work? My work has been published in journals such as *Academy of Management Journal*, *Academy of Management Perspectives*, *Business & Society*, *Innovation: Organization & Management*, *Journal of Business Ethics*, *Journal of Management Studies* and *Research Policy*.
Most Relevant Publications (1+)

14 total publications

Embracing Religions in Moral Theories of Leadership

Academy of Management Perspectives / Aug 01, 2019

GÜmÜsay, A. A. (2019). Embracing Religions in Moral Theories of Leadership. Academy of Management Perspectives, 33(3), 292–306. https://doi.org/10.5465/amp.2017.0130

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Cory Young

Ithaca
Communications Scientist
Most Relevant Research Interests
Marketing
Other Research Interests (8)
Visual Arts and Performing Arts
Communication
Education
Sociology and Political Science
Organizational Behavior and Human Resource Management
And 3 more
About
Cory Young is a professor and chair of the communications department at Ithaca College. She received his PhD in intercultural communication from Bowling Green State University in 2001 and his MS in cultural studies from the University of Birmingham in 1996.
Most Relevant Publications (1+)

17 total publications

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public Relations Review / Sep 01, 2011

Mellado, C., & Hanusch, F. (2011). Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners. Public Relations Review. https://doi.org/10.1016/j.pubrev.2011.08.014

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Ryan Howell

San Francisco , California, United States of America
Professor of Psychology, Department of Psychology, San Francisco State University
Most Relevant Research Interests
Marketing
Other Research Interests (33)
Happiness
Psychiatry and Mental health
Clinical Psychology
History and Philosophy of Science
Applied Psychology
And 28 more
About
Dr. Ryan Howell is an Associate Professor at San Francisco State University. His research interests include the psychology of goals and how people pursue and achieve them. Dr. Howell received his PhD in Social/Personality Psychology from the University of California, Riverside in 2005.
Most Relevant Publications (2+)

66 total publications

To have in order to do: Exploring the effects of consuming experiential products on well‐being

Journal of Consumer Psychology / Jul 02, 2014

Guevarra, D. A., & Howell, R. T. (2014). To have in order to do: Exploring the effects of consuming experiential products on well‐being. Journal of Consumer Psychology, 25(1), 28–41. Portico. https://doi.org/10.1016/j.jcps.2014.06.006

Living in wealthy neighborhoods increases material desires and maladaptive consumption

Journal of Consumer Culture / Feb 14, 2014

Zhang, J. W., Howell, R. T., & Howell, C. J. (2014). Living in wealthy neighborhoods increases material desires and maladaptive consumption. Journal of Consumer Culture, 16(1), 297–316. https://doi.org/10.1177/1469540514521085

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Jim Samuel

Associate Professor at Rutgers University
Research Interests (22)
Analytics
Artificial Intelligence
Informatics
Machine Learning
NLP NLU NLG Behavioral Finance
And 17 more
About
Jim Samuel is an Associate Professor of Practice and Executive Director of the Informatics Program at the Bloustein School. He is an information and artificial intelligence (AI) scientist, with significant industry experience in finance, technology, entrepreneurship and data analytics. Dr. Samuel’s primary research covers human intelligence and artificial intelligences interaction and information philosophy.  Dr. Samuel’s applied research focuses on the optimal use of big data and smart data driven AI applications, textual analytics, natural language processing and artificially intelligent public opinion informatics. His expertise extends to socioeconomic implications of AI, applied machine learning, social media analytics, AI education and AI bias. Dr. Samuel completed his Ph.D. from the Zicklin School of Business, Baruch College – City University of New York, and he also has M.Arch and M.B.A (International Finance) degrees.  Dr. Samuel has worked with large multinational financial services corporations, and advises businesses and organizations on data analytics and AI driven value creation strategies. He is passionate about research driven thought leadership in AI, information philosophy, analytics and informatics. 

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John H. Fleming, Ph.D.

Plainsboro, New Jersey, United States of America
Social psychologist & behavioral scientist, ex-Gallup, ex-EY, ex-University of Minnesota
Most Relevant Research Interests
Marketing
Other Research Interests (5)
Organizational Behavior and Human Resource Management
Strategy and Management
Social Psychology
Language and Linguistics
History
About
A results-driven and disciplined strategic thinker with a passion for people analytics and social sciences. Self-motivated and collaborative leader with a proven ability to develop innovative methods and products to identify and solve business problems, improving financial and operational outcomes and enhancing employee experiences and engagement. Extensive experience using statistical data modeling and analytical tools combined with behavioral science and technology to describe, explain, and predict human behavior and business performance for global firms. Data analytics professional with a strong work ethic who is highly skilled in qualitative data analysis, advanced quantitative statistics, and research. Problem solving colleague with compelling storytelling, attentive listening, and strong written and verbal communication. Highly skilled at translating research findings into practical business insights and ability to communicate effectively about them to leaders. Management experience with teams of 2 to 20 employees with significant cross-functional experience, strong Human Resource and business knowledge, and intellectual curiosity, creativity, and personal integrity. Ability to articulate an actionable People Analytics strategy roadmap to ensure the right people, processes, and technology are in place. Dedicated to coaching staff to acquire analytics skills and business acumen.

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Mark Ryan

Digital Ethics Researcher at Wageningen Economic Research
Most Relevant Research Interests
Marketing
Other Research Interests (33)
Digital Ethics
Philosophy of Technology
Environmental Ethics
AI Ethics
Data Ethics
And 28 more
About
Ryan’s primary research focuses on the ethical issues surrounding artificial intelligence and digital technology. He has published numerous papers on the topic, and has presented his work at various international conferences. He is also a member of the Association for Computing Machinery’s (ACM) Committee on Professional Ethics (COPE). Mark was previously a researcher at KTH University (Stockholm), the University of Twente (the Netherlands), and the National University of Ireland, Galway (Ireland). While at Twente, he worked on an interdisciplinary  project (SHERPA), involving 11 partners from 6 European countries. This project was a European Union Horizon 2020 project (2018-2021, budget €3 million) and focused on the ethical, social and human rights implications of smart information systems (data analytics and artificial intelligence) within a European context. He has published on topics, such as the ethics of smart cities, self-driving vehicles, agricultural data analytics, social robotics, and AI. In his previous research, he has also published a 2016 monograph: Human Values, Environmental Ethics and Sustainability.
Most Relevant Publications (1+)

40 total publications

Artificial intelligence for human flourishing – Beyond principles for machine learning

Journal of Business Research / Jan 01, 2021

Stahl, B. C., Andreou, A., Brey, P., Hatzakis, T., Kirichenko, A., Macnish, K., Laulhé Shaelou, S., Patel, A., Ryan, M., & Wright, D. (2021). Artificial intelligence for human flourishing – Beyond principles for machine learning. Journal of Business Research, 124, 374–388. https://doi.org/10.1016/j.jbusres.2020.11.030

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Anindya Ghose

Heinz Riehl Chair Professor of Business, NYU Stern
Most Relevant Research Interests
Marketing
Other Research Interests (21)
Data Science
Mobile
Data Privacy
Digital Marketing
Digital Platforms
And 16 more
About
Dr. Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University Stern School of Business. His research interests are in the areas of IT-enabled platforms, services and products, including mobile apps, social media, digital marketplaces, and big data analytics. He has also done work on understanding consumer behavior in digital environments. He has published over 130 papers in academic journals and has been honored with several best paper awards. He has also served on the editorial boards of several journals, including Management Science, Information Systems Research, and MIS Quarterly. He is a Fellow of the Institute for Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM).
Most Relevant Publications (6+)

86 total publications

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content

Marketing Science / May 01, 2012

Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493–520. https://doi.org/10.1287/mksc.1110.0700

Putting one-to-one marketing to work: Personalization, customization, and choice

Marketing Letters / Sep 16, 2008

Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3–4), 305–321. https://doi.org/10.1007/s11002-008-9056-z

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Marketing Science / Jul 01, 2010

Yang, S., & Ghose, A. (2010). Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? Marketing Science, 29(4), 602–623. https://doi.org/10.1287/mksc.1090.0552

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science / Mar 01, 2016

Andrews, M., Luo, X., Fang, Z., & Ghose, A. (2016). Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2), 218–233. https://doi.org/10.1287/mksc.2015.0905

How do firms make money selling digital goods online?

Marketing Letters / Jun 24, 2014

Lambrecht, A., Goldfarb, A., Bonatti, A., Ghose, A., Goldstein, D. G., Lewis, R., Rao, A., Sahni, N., & Yao, S. (2014). How do firms make money selling digital goods online? Marketing Letters, 25(3), 331–341. https://doi.org/10.1007/s11002-014-9310-5

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Journal of Marketing / Nov 04, 2020

Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2020). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810

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Tensie Whelan

Director, Center for Sustainable Business - NYU Stern School of Business
Research Interests (20)
sustainability
Health, Toxicology and Mutagenesis
Management, Monitoring, Policy and Law
Nature and Landscape Conservation
Pollution
And 15 more
About
Tensie Whelan is the Director of the NYU Stern Center for Sustainable Business, where she is bringing her 25 years of experience working on local, national and international sustainability issues to engage businesses in proactive and innovative mainstreaming of sustainability. Tensie has been recognized by Ethisphere as one of the 100 Most Influential People in Business Ethics and was a Citi Fellow in Leadership and Ethics at NYU Stern. Her research interests include ESG investing and sustainable business.

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Dan Baack

Denver, Colorado, United States of America
Professor at the University of Denver
Most Relevant Research Interests
Marketing
Other Research Interests (21)
Information processing
culture
and international marketing
Communication
Business and International Management
And 16 more
About
Dan Baack is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity.
Most Relevant Publications (16+)

40 total publications

RECALL AND PERSUASION: Does Creative Advertising Matter?

Journal of Advertising / Nov 01, 2005

Till, B. D., & Baack, D. W. (2005). RECALL AND PERSUASION: Does Creative Advertising Matter? Journal of Advertising, 34(3), 47–57. https://doi.org/10.1080/00913367.2005.10639201

Culture and web communications

Journal of Business Research / Mar 01, 2007

Baack, D. W., & Singh, N. (2007). Culture and web communications. Journal of Business Research, 60(3), 181–188. https://doi.org/10.1016/j.jbusres.2006.11.002

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Journal of Advertising / Dec 01, 2008

Baack, D. W., Wilson, R. T., & Till, B. D. (2008). Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media. Journal of Advertising, 37(4), 85–94. https://doi.org/10.2753/joa0091-3367370407

Adaptation of cultural content: evidence from B2C e‐commerce firms

European Journal of Marketing / Jan 01, 2005

Singh, N., Kumar, V., & Baack, D. (2005). Adaptation of cultural content: evidence from B2C e‐commerce firms. European Journal of Marketing, 39(1/2), 71–86. https://doi.org/10.1108/03090560510572025

Strategic brand association maps: developing brand insight

Journal of Product &amp; Brand Management / Apr 19, 2011

Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: developing brand insight. Journal of Product &amp; Brand Management, 20(2), 92–100. https://doi.org/10.1108/10610421111121080

Advertising to businesses: Does creativity matter?

Industrial Marketing Management / May 01, 2016

Baack, D. W., Wilson, R. T., van Dessel, M. M., & Patti, C. H. (2016). Advertising to businesses: Does creativity matter? Industrial Marketing Management, 55, 169–177. https://doi.org/10.1016/j.indmarman.2015.10.001

Creativity, attention and the memory for brands: an outdoor advertising field study

International Journal of Advertising / Feb 03, 2015

Wilson, R. T., Baack, D. W., & Till, B. D. (2015). Creativity, attention and the memory for brands: an outdoor advertising field study. International Journal of Advertising, 34(2), 232–261. https://doi.org/10.1080/02650487.2014.996117

Meta-analysis of cultural differences: Another slice at the apple

International Business Review / Oct 01, 2008

Magnusson, P., Baack, D. W., Zdravkovic, S., Staub, K. M., & Amine, L. S. (2008). Meta-analysis of cultural differences: Another slice at the apple. International Business Review, 17(5), 520–532. https://doi.org/10.1016/j.ibusrev.2008.04.003

Improving integrated marketing communications practices: A comparison of objectives and results

Journal of Marketing Communications / Apr 23, 2015

Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2015). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications, 23(4), 351–370. https://doi.org/10.1080/13527266.2015.1027251

Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising

Journal of International Marketing / Jun 01, 2012

Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023

Culturally Customizing Websites for U.S. Hispanic Online Consumers

Journal of Advertising Research / Jun 01, 2008

Singh, N., Baack, D. W., Pereira, A., & Baack, D. (2008). Culturally Customizing Websites for U.S. Hispanic Online Consumers. Journal of Advertising Research, 48(2), 224–234. https://doi.org/10.2501/s0021849908080264

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Psychology &amp; Marketing / Sep 06, 2013

Chen, A. C.-H., Chang, R. Y.-H., Besherat, A., & Baack, D. W. (2013). Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation. Psychology &amp; Marketing, 30(10), 850–860. Portico. https://doi.org/10.1002/mar.20650

Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising

Journal of International Marketing / Jun 01, 2012

Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023

Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy

Journal of Promotion Management / Oct 20, 2014

Lee, S., & Baack, D. W. (2014). Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy. Journal of Promotion Management, 20(5), 521–536. https://doi.org/10.1080/10496491.2014.946203

An Exploration of Advertorials Used to Attract Foreign Direct Investment

Journal of Current Issues &amp; Research in Advertising / Feb 01, 2019

Wilson, R. T., & Baack, D. W. (2019). An Exploration of Advertorials Used to Attract Foreign Direct Investment. Journal of Current Issues &amp; Research in Advertising, 41(1), 36–53. https://doi.org/10.1080/10641734.2018.1557090

Culturally Customizing Websites for Immigrant Communities in the United States

Journal of Promotion Management / Jan 01, 2013

Baack, D. W., Singh, N., & Baack, D. (2013). Culturally Customizing Websites for Immigrant Communities in the United States. Journal of Promotion Management, 19(1), 38–53. https://doi.org/10.1080/10496491.2012.715125

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Dr. James C. Kaufman

Professor at University of Connecticut, Expert in Creativity
Most Relevant Research Interests
Marketing
Other Research Interests (42)
Creativity
giftedness
personality
intelligence
meaning
And 37 more
About
James C. Kaufman is a Professor of Educational Psychology at the Neag School of Education at the University of Connecticut. He has written or edited more than 50 books. These include: the recently published *The Creativity Advantage* (Cambridge); the forthcoming *Lessons in Creativity from Musical Theatre Characters* (with Dana P. Rowe; Routledge); two editions of *Cambridge Handbook of Creativity* (with Robert J. Sternberg) and five other Cambridge Handbooks; two editions of *Creativity 101* (Springer); and a book on terrible baseball pitchers with his father and a book on pseudoscience with his wife. James has developed many theories, most notably the Four C’s (with Ron Beghetto). He has developed several self-report measures of creativity and is currently focusing on positive outcomes of creativity. James has won many awards, including Mensa’s research award, the Torrance Award from the National Association for Gifted Children, the World Council for Gifted and Talented Children’s International Creativity Award, and APA’s Berlyne, Arnheim, and Farnsworth awards. He co-founded two major journals, *Psychology of Aesthetics, Creativity, and the Arts* and *Psychology of Popular Media Culture* and is the current Senior Associate Editor for *Creativity Research Journal*. He has tested Dr. Sanjay Gupta’s creativity on CNN; written the book and lyrics to the musical *Discovering Magenta* (which played NYC and has a cast album); and appeared onscreen, complete with white lab coat, in the comic book documentary *Independents*.
Most Relevant Publications (1+)

227 total publications

Do experts and novices evaluate movies the same way?

Psychology &amp; Marketing / Apr 17, 2009

Plucker, J. A., Kaufman, J. C., Temple, J. S., & Qian, M. (2009). Do experts and novices evaluate movies the same way? Psychology &amp; Marketing, 26(5), 470–478. Portico. https://doi.org/10.1002/mar.20283

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