Whitepapers & ReportsWhitepapers & In-Depth Reports
In-depth research whitepapers and strategic frameworks on academic-industry partnerships, corporate innovation models, and net-zero R&D.
Decision Science for New Product Marketing
Marketers typically differentiate between functional and emotional messaging in branding, with emotional benefits often deemed more effective for engaging consumers, though functional messages still hold relevance. This study examines the effectiveness of both types of messaging across different products, explores demographic preferences, and considers additional social and psychological factors influencing consumer decision-making.
Beyond Ambition: Academic Partnerships Driving Corporate Net-Zero Success
Discover how academic partnerships are driving corporate success towards achieving Net-Zero goals in this NotedSource white paper. Start taking action today.
Building Academic Industry Partnerships
Learn how to build academic industry partnerships, invest in research collaboration, and improve university partnership ROI.
Looking for Academic Partnership Playbooks?
Explore our dedicated Knowledge Base for guides on IP ownership, research agreements, university conflict of interest, and measuring collaboration ROI.
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