Unleashing Innovation in Media & Marketing, Research, and Tech
October 18, 2023, 4-6pm
55 Hudson Yards, New York, NY 10001
Join us for an engaging panel discussion on the intersection of academia and industry in the media & marketing, research, and tech sectors. Gain practical insights on successfully leveraging external research to drive strategy and innovation.
Featuring distinguished experts in the fields of media, marketing, academic research, and technology, our panelists, Pamela Marsh, Ph.D. (Omnicom), Megan O'Brien (Omnicom), Erica Duignan Minnihan (Reign Ventures), and Professor Ludovica Cesareo, Ph.D. (Lehigh University), will delve into the transformative power of academic-industry collaborations. We will explore how academic and external research can directly influence and shape strategies employed by media agencies, address industry skill gaps, foster innovation, enhance ethical decision-making, and offer unique perspectives on consumer behavior.
Kofi Gyasi, former VP of Research Innovation at Citigroup and founder of NotedSource, will moderate our discussion. A 40-minute panel discussion will be followed by questions from the audience, providing valuable insights and advice for professionals, business leaders, and academics interested in collaborative partnerships.
Join us to discover the dynamic intersection of academia and industry in the media, marketing, and tech sectors. Gain practical insights into the role of research in driving success and innovation.
Open bar and appetizers will be provided.
