Jennifer Aaker

General Atlantic Professor, Stanford University

About

Jennifer Aaker is a marketing professor at Stanford Graduate School of Business and the author of several books on the topic, including The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. She has also conducted research on the psychology of happiness and self-regulation.

Education

Stanford University

PhD, Marketing, minor in Psychology / 1996

Stanford, California, United States of America

University of California, Berkeley

BA, Psychology / 1989

Berkeley, California, United States of America

Experience

Stanford Graduate School of Business

General Atlantic Professor / 2005Present

Publications

Dimensions of Brand Personality

Journal of Marketing Research / Aug 01, 1997

Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347–356. https://doi.org/10.1177/002224379703400304

When Good Brands Do Bad

Journal of Consumer Research / Jun 01, 2004

Aaker, J., Fournier, S., & Brasel, S. A. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), 1–16. https://doi.org/10.1086/383419

The Malleable Self: The Role of Self-Expression in Persuasion

Journal of Marketing Research / Feb 01, 1999

Aaker, J. L. (1999). The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research, 36(1), 45–57. https://doi.org/10.1177/002224379903600104

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Journal of Personality and Social Psychology / Feb 01, 2004

Lee, A. Y., & Aaker, J. L. (2004). Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. Journal of Personality and Social Psychology, 86(2), 205–218. https://doi.org/10.1037/0022-3514.86.2.205

Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

Journal of Personality and Social Psychology / Jan 01, 2001

Aaker, J. L., Benet-Martínez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of Personality and Social Psychology, 81(3), 492–508. https://doi.org/10.1037/0022-3514.81.3.492

“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Journal of Consumer Research / Jun 01, 2001

Aaker, J. L., & Lee, A. Y. (2001). “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion. Journal of Consumer Research, 28(1), 33–49. https://doi.org/10.1086/321946

The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.

Journal of Personality and Social Psychology / Jan 01, 2000

Lee, A. Y., Aaker, J. L., & Gardner, W. L. (2000). The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus. Journal of Personality and Social Psychology, 78(6), 1122–1134. https://doi.org/10.1037/0022-3514.78.6.1122

Some key differences between a happy life and a meaningful life

The Journal of Positive Psychology / Nov 01, 2013

Baumeister, R. F., Vohs, K. D., Aaker, J. L., & Garbinsky, E. N. (2013). Some key differences between a happy life and a meaningful life. The Journal of Positive Psychology, 8(6), 505–516. https://doi.org/10.1080/17439760.2013.830764

Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Journal of Consumer Research / Aug 01, 2010

Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research, 37(2), 224–237. https://doi.org/10.1086/651566

Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

Journal of Consumer Research / Dec 01, 1998

Aaker, J. L., & Williams, P. (1998). Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures. Journal of Consumer Research, 25(3), 241–261. https://doi.org/10.1086/209537

The Effect of Cultural Orientation on Persuasion

Journal of Consumer Research / Dec 01, 1997

Aaker, J. L., & Maheswaran, D. (1997). The Effect of Cultural Orientation on Persuasion. Journal of Consumer Research, 24(3), 315–328. https://doi.org/10.1086/209513

Brand Personality Scale

PsycTESTS Dataset / Jan 01, 1997

Aaker, J. (1997). Brand Personality Scale. PsycTESTS Dataset. https://doi.org/10.1037/t51177-000

Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being

Psychological Science / Aug 10, 2012

Rudd, M., Vohs, K. D., & Aaker, J. (2012). Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being. Psychological Science, 23(10), 1130–1136. https://doi.org/10.1177/0956797612438731

Can Mixed Emotions Peacefully Coexist?

Journal of Consumer Research / Mar 01, 2002

Williams, P., & Aaker, J. L. (2002). Can Mixed Emotions Peacefully Coexist? Journal of Consumer Research, 28(4), 636–649. https://doi.org/10.1086/338206

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research / Oct 01, 2008

Liu, W., & Aaker, J. (2008). The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, 35(3), 543–557. https://doi.org/10.1086/588699

Understanding Regulatory Fit

Journal of Marketing Research / Feb 01, 2006

Aaker, J. L., & Lee, A. Y. (2006). Understanding Regulatory Fit. Journal of Marketing Research, 43(1), 15–19. https://doi.org/10.1509/jmkr.43.1.15

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

Journal of Consumer Psychology / Jul 01, 2000

Aaker, J. L., Brumbaugh, A. M., & Grier, S. A. (2000). Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes. Journal of Consumer Psychology, 9(3), 127–140. https://doi.org/10.1207/15327660051044105

Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes

Journal of Consumer Research / Mar 01, 2000

Aaker, J. L. (2000). Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes. Journal of Consumer Research, 26(4), 340–357. https://doi.org/10.1086/209567

Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

Journal of Consumer Psychology / Mar 03, 2012

Aaker, J. L., Garbinsky, E. N., & Vohs, K. D. (2012). Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant.” Journal of Consumer Psychology, 22(2), 191–194. Portico. https://doi.org/10.1016/j.jcps.2011.11.012

How Happiness Affects Choice

Journal of Consumer Research / Aug 01, 2012

Mogilner, C., Aaker, J., & Kamvar, S. D. (2012). How Happiness Affects Choice. Journal of Consumer Research, 39(2), 429–443. https://doi.org/10.1086/663774

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

Journal of Marketing Research / Nov 01, 2005

Johar, G. V., Sengupta, J., & Aaker, J. L. (2005). Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing. Journal of Marketing Research, 42(4), 458–469. https://doi.org/10.1509/jmkr.2005.42.4.458

“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection

Journal of Consumer Research / Aug 01, 2009

Mogilner, C., & Aaker, J. (2009). “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection. Journal of Consumer Research, 36(2), 277–291. https://doi.org/10.1086/597161

Culture-Dependent Assimilation and Differentiation of the Self

Journal of Cross-Cultural Psychology / Sep 01, 2001

Aaker, J., & Schmitt, B. (2001). Culture-Dependent Assimilation and Differentiation of the Self. Journal of Cross-Cultural Psychology, 32(5), 561–576. https://doi.org/10.1177/0022022101032005003

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change: Book Review

The Foundation Review / Jan 01, 2011

Guevara, S. (2011). The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change: Book Review. The Foundation Review, 3(3). https://doi.org/10.9707/1944-5660.1059

Recalling Mixed Emotions: Figure 1

Journal of Consumer Research / Aug 01, 2008

Aaker, J., Drolet, A., & Griffin, D. (2008). Recalling Mixed Emotions: Figure 1. Journal of Consumer Research, 35(2), 268–278. https://doi.org/10.1086/588570

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1

Journal of Consumer Research / Feb 01, 2008

Mogilner, C., Aaker, J. L., & Pennington, G. L. (2008). Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1. Journal of Consumer Research, 34(5), 670–681. https://doi.org/10.1086/521901

The Shifting Meaning of Happiness

Social Psychological and Personality Science / Dec 20, 2010

Mogilner, C., Kamvar, S. D., & Aaker, J. (2010). The Shifting Meaning of Happiness. Social Psychological and Personality Science, 2(4), 395–402. https://doi.org/10.1177/1948550610393987

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Journal of Marketing Research / Aug 01, 2006

Briley, D. A., & Aaker, J. L. (2006). When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments. Journal of Marketing Research, 43(3), 395–408. https://doi.org/10.1509/jmkr.43.3.395

Why do people give? The role of identity in giving

Journal of Consumer Psychology / Jun 26, 2009

Aaker, J. L., & Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology, 19(3), 267–270. Portico. https://doi.org/10.1016/j.jcps.2009.05.010

If money does not make you happy, consider time

Journal of Consumer Psychology / Mar 15, 2011

Aaker, J. L., Rudd, M., & Mogilner, C. (2011). If money does not make you happy, consider time. Journal of Consumer Psychology, 21(2), 126–130. Portico. https://doi.org/10.1016/j.jcps.2011.01.004

Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity

Journal of Consumer Psychology / Apr 01, 2000

Aaker, J. L., & Sengupta, J. (2000). Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. Journal of Consumer Psychology, 9(2), 67–82. https://doi.org/10.1207/15327660051044169

Getting Emotional About Health

Journal of Marketing Research / Feb 01, 2007

Agrawal, N., Menon, G., & Aaker, J. L. (2007). Getting Emotional About Health. Journal of Marketing Research, 44(1), 100–113. https://doi.org/10.1509/jmkr.44.1.100

Do you look to the future or focus on today? The impact of life experience on intertemporal decisions

Organizational Behavior and Human Decision Processes / Mar 01, 2007

Liu, W., & Aaker, J. (2007). Do you look to the future or focus on today? The impact of life experience on intertemporal decisions. Organizational Behavior and Human Decision Processes, 102(2), 212–225. https://doi.org/10.1016/j.obhdp.2006.02.004

Dimensionen der Markenpersönlichkeit

Moderne Markenführung / Jan 01, 2000

Aaker, J. L. (2000). Dimensionen der Markenpersönlichkeit. Moderne Markenführung, 91–102. https://doi.org/10.1007/978-3-322-87145-9_3

Off-Target? Changing Cognitive-Based Attitudes

Journal of Consumer Psychology / Jan 01, 2002

Drolet, A., & Aaker, J. (2002). Off-Target? Changing Cognitive-Based Attitudes. Journal of Consumer Psychology, 12(1), 59–68. https://doi.org/10.1207/153276602753338270

Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued

Journal of Marketing Research / Jun 01, 2015

Etkin, J., Evangelidis, I., & Aaker, J. (2015). Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued. Journal of Marketing Research, 52(3), 394–406. https://doi.org/10.1509/jmr.14.0130

Dimensionen der Markenpersönlichkeit

Moderne Markenführung / Jan 01, 2005

Aaker, J. L. (2005). Dimensionen der Markenpersönlichkeit. Moderne Markenführung, 165–176. https://doi.org/10.1007/978-3-8349-4541-9_6

Money in the Bank: Feeling Powerful Increases Saving

Journal of Consumer Research / Oct 01, 2014

Garbinsky, E. N., Klesse, A.-K., & Aaker, J. (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 41(3), 610–623. https://doi.org/10.1086/676965

The effect of conspecific attraction on metapopulation dynamics

Metapopulation Dynamics: Empirical and Theoretical Investigations / Jan 01, 1991

RAY, C., GILPIN, M., & SMITH, A. T. (1991). The effect of conspecific attraction on metapopulation dynamics. Metapopulation Dynamics: Empirical and Theoretical Investigations, 123–134. https://doi.org/10.1016/b978-0-12-284120-0.50011-5

What are Your Signature Stories?

California Management Review / May 01, 2016

Aaker, D., & Aaker, J. L. (2016). What are Your Signature Stories? California Management Review, 58(3), 49–65. https://doi.org/10.1525/cmr.2016.58.3.49

Psychological and Pharmacological Treatments for Adults With Posttraumatic Stress Disorder: A Systematic Review Update

May 17, 2018

Forman-Hoffman, V., Cook Middleton, J., Feltner, C., Gaynes, B. N., Palmieri Weber, R., Bann, C., Viswanathan, M., Lohr, K. N., Baker, C., & Green, J. (2018). Psychological and Pharmacological Treatments for Adults With Posttraumatic Stress Disorder: A Systematic Review Update. https://doi.org/10.23970/ahrqepccer207

Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise

Journal of Public Policy & Marketing / Apr 01, 2006

Briley, D. A., & Aaker, J. L. (2006). Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise. Journal of Public Policy & Marketing, 25(1), 53–66. https://doi.org/10.1509/jppm.25.1.53

Getting the most out of giving: Concretely framing a prosocial goal maximizes happiness

Journal of Experimental Social Psychology / Sep 01, 2014

Rudd, M., Aaker, J., & Norton, M. I. (2014). Getting the most out of giving: Concretely framing a prosocial goal maximizes happiness. Journal of Experimental Social Psychology, 54, 11–24. https://doi.org/10.1016/j.jesp.2014.04.002

It's not going to be that fun: negative experiences can add meaning to life

Current Opinion in Psychology / Apr 01, 2019

Vohs, K. D., Aaker, J. L., & Catapano, R. (2019). It’s not going to be that fun: negative experiences can add meaning to life. Current Opinion in Psychology, 26, 11–14. https://doi.org/10.1016/j.copsyc.2018.04.014

Screening for Cardiovascular Disease Risk With Resting or Exercise Electrocardiography

JAMA / Jun 12, 2018

Jonas, D. E., Reddy, S., Middleton, J. C., Barclay, C., Green, J., Baker, C., & Asher, G. N. (2018). Screening for Cardiovascular Disease Risk With Resting or Exercise Electrocardiography. JAMA, 319(22), 2315. https://doi.org/10.1001/jama.2018.6897

Delineating Culture

Journal of Consumer Psychology / Jan 01, 2006

Aaker, J. L. (2006). Delineating Culture. Journal of Consumer Psychology, 16(4), 343–347. https://doi.org/10.1207/s15327663jcp1604_4

The Rise of Information Systems at the Graduate School of Management, UCLA

Communications of the Association for Information Systems / Jan 01, 2016

Swanson, E. B. (2016). The Rise of Information Systems at the Graduate School of Management, UCLA. Communications of the Association for Information Systems, 38, 670–677. https://doi.org/10.17705/1cais.03832

Rethinking time: Implications for well-being

Consumer Psychology Review / Dec 25, 2017

Mogilner, C., Hershfield, H. E., & Aaker, J. (2017). Rethinking time: Implications for well-being. Consumer Psychology Review, 1(1), 41–53. Portico. https://doi.org/10.1002/arcp.1003

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Journal of Consumer Research / Jun 21, 2017

Briley, D. A., Rudd, M., & Aaker, J. (2017). Cultivating Optimism: How to Frame Your Future during a Health Challenge. Journal of Consumer Research, 44(4), 895–915. https://doi.org/10.1093/jcr/ucx075

CBS News/New York Times New York City Poll, August #1, 2012

ICPSR Data Holdings / May 24, 2013

(2013). CBS News/New York Times New York City Poll, August #1, 2012. ICPSR Data Holdings. https://doi.org/10.3886/icpsr34633.v1

Making Time Matter: A Review of Research on Time and Meaning

Journal of Consumer Psychology / Feb 02, 2019

Rudd, M., Catapano, R., & Aaker, J. (2019). Making Time Matter: A Review of Research on Time and Meaning. Journal of Consumer Psychology, 29(4), 680–702. Portico. https://doi.org/10.1002/jcpy.1087

What can health psychology teach students about medicine, meaning, and the healer's power?

PsycEXTRA Dataset / Jan 01, 2011

Straub, R. (2011). What can health psychology teach students about medicine, meaning, and the healer’s power? PsycEXTRA Dataset. https://doi.org/10.1037/e669392012-024

Getting Emotional About Health

SSRN Electronic Journal / Jan 01, 2006

Menon, G., Agrawal, N., & Aaker, J. L. (2006). Getting Emotional About Health. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.935142

It’s the journey, not the destination: How metaphor drives growth after goal attainment.

Journal of Personality and Social Psychology / Oct 01, 2019

Huang, S.-C., & Aaker, J. (2019). It’s the journey, not the destination: How metaphor drives growth after goal attainment. Journal of Personality and Social Psychology, 117(4), 697–720. https://doi.org/10.1037/pspa0000164

How Happiness Affects Choice

SSRN Electronic Journal / Jan 01, 2011

Mogilner, C., Aaker, J. L., & Kamvar, S. (2011). How Happiness Affects Choice. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1952193

Squeezed: Coping with Constraint through Efficiency and Prioritization

Journal of Consumer Research / Feb 01, 2015

Fernbach, P. M., Kan, C., & Lynch, J. G. (2015). Squeezed: Coping with Constraint through Efficiency and Prioritization. Journal of Consumer Research, 41(5), 1204–1227. https://doi.org/10.1086/679118

The Effect of Cultural Orientation on Persuasion

SSRN Electronic Journal / Jan 01, 2000

Maheswaran, D., & Aaker, J. L. (2000). The Effect of Cultural Orientation on Persuasion. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.945457

Psychology Giving, for Fall 2009

PsycEXTRA Dataset / Jan 01, 2009

Psychology Giving, for Fall 2009. (2009). PsycEXTRA Dataset. https://doi.org/10.1037/e506582011-001

Wireless Success Story - Industrial Technologies Program (ITP)

May 01, 2010

none,. (2010). Wireless Success Story - Industrial Technologies Program (ITP). https://doi.org/10.2172/1218803

Consulting Role of Internal Auditors: Exploratory Evidence from Malaysia

Journal of Business and Management / Sep 28, 2016

Shahimi, S., Mahzan, N. D., & Zulkifli, N. (2016). Consulting Role of Internal Auditors: Exploratory Evidence from Malaysia. Journal of Business and Management, 5(2), 22–40. https://doi.org/10.12735/jbm.v5n2p22

Reminders of money cause people to focus on dissimilarities and behave in contrast to situational cues

PsycEXTRA Dataset / Jan 01, 2012

Vohs, K. D., Liu, J. (Elke), & Smeesters, D. (2012). Reminders of money cause people to focus on dissimilarities and behave in contrast to situational cues. PsycEXTRA Dataset. https://doi.org/10.1037/e549982013-030

Samuel S. Franklin: The Psychology of Happiness; a Good Human Life

Journal of Happiness Studies / Mar 20, 2010

Bergsma, A. (2010). Samuel S. Franklin: The Psychology of Happiness; a Good Human Life. Journal of Happiness Studies, 11(5), 659–661. https://doi.org/10.1007/s10902-010-9193-y

Financial resources impact the relationship between meaning and happiness.

Emotion / Mar 01, 2023

Catapano, R., Quoidbach, J., Mogilner, C., & Aaker, J. L. (2023). Financial resources impact the relationship between meaning and happiness. Emotion, 23(2), 504–511. https://doi.org/10.1037/emo0001090

Transformation of Resources to Reserves: Next Generation Heavy-Oil Recovery Techniques

Sep 30, 2007

(2007). Transformation of Resources to Reserves: Next Generation Heavy-Oil Recovery Techniques. https://doi.org/10.2172/927775

SPECIAL SYMPOSIUM LECTURE: SIR HANS L. KORNBERG

Advances in Enzyme Regulation / Jan 01, 2002

SPECIAL SYMPOSIUM LECTURE: SIR HANS L. KORNBERG. (2002). Advances in Enzyme Regulation, 42, EX17. https://doi.org/10.1016/s0065-2571(01)00055-3

Empathy versus Price: The Influence of Emotional Appeals Across Cultures

SSRN Electronic Journal / Jan 01, 1998

Williams, P., & Aaker, J. L. (1998). Empathy versus Price: The Influence of Emotional Appeals Across Cultures. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.945435

Leave Them Smiling: How Small Goals Create More Happiness than Large Goals

PsycEXTRA Dataset / Jan 01, 2013

Rudd, M., Aaker, J., & Norton, M. (2013). Leave Them Smiling: How Small Goals Create More Happiness than Large Goals. PsycEXTRA Dataset. https://doi.org/10.1037/e570052013-005

Tell-Me-A-Story

Encyclopedia of Cross-Cultural School Psychology / Jan 01, 2010

Tell-Me-A-Story. (2010). Encyclopedia of Cross-Cultural School Psychology, 980–980. https://doi.org/10.1007/978-0-387-71799-9_423

Should it be about them or me? Emotional underpinnings of the persuasiveness of health messages

PsycEXTRA Dataset / Jan 01, 2004

Agarwal, N., Aaker, J., & Menon, G. (2004). Should it be about them or me? Emotional underpinnings of the persuasiveness of health messages. PsycEXTRA Dataset. https://doi.org/10.1037/e621312012-078

Some Key Differences between a Happy Life and a Meaningful Life

SSRN Electronic Journal / Jan 01, 2012

Baumeister, R., Vohs, K., Aaker, J. L., & Garbinsky, E. N. (2012). Some Key Differences between a Happy Life and a Meaningful Life. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2168436

A Monte Carlo Study of Growth Regressions

Jan 01, 2004

Hauk, W., & Wacziarg, R. (2004). A Monte Carlo Study of Growth Regressions. https://doi.org/10.3386/t0296

The U.S. Gun Culture Seen Through the Lens of Consumer Culture Theory: Self-Sufficiency, Safety, and Privacy

Research in Consumer Behavior / Dec 06, 2013

Littlefield, J. (2013). The U.S. Gun Culture Seen Through the Lens of Consumer Culture Theory: Self-Sufficiency, Safety, and Privacy. Consumer Culture Theory, 25–40. https://doi.org/10.1108/s0885-2111(2013)0000015002

An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising

International Journal of Pharmaceutical and Healthcare Marketing / Mar 30, 2012

Limbu, Y. B., Huhmann, B. A., & Peterson, R. T. (2012). An examination of humor and endorser effects on consumers’ responses to direct‐to‐consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 23–38. https://doi.org/10.1108/17506121211216888

Second Mover Advantage and Entry Timing

The Journal of Industrial Economics / Sep 01, 2012

Tran, V. D., Sibley, D. S., & Wilkie, S. (2012). Second Mover Advantage and Entry Timing. The Journal of Industrial Economics, 60(3), 517–535. https://doi.org/10.1111/j.1467-6451.2012.00490.x

The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending

SSRN Electronic Journal / Jan 01, 2020

De La Rosa, W., & Tully, S. (2020). The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3658727

How Happiness Impacts Choice

SSRN Electronic Journal / Jan 01, 2011

Mogilner, C., Aaker, J. L., & Kamvar, S. (2011). How Happiness Impacts Choice. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1905650

Why People (Dis)like the Public Service: Citizen Perception of the Public Service and the NPM Doctrine

Politics & Policy / Dec 01, 2011

ARIELY, G. (2011). Why People (Dis)like the Public Service: Citizen Perception of the Public Service and the NPM Doctrine. Politics & Policy, 39(6), 997–1019. https://doi.org/10.1111/j.1747-1346.2011.00329.x

How the experience of happiness shifts across the life course

PsycEXTRA Dataset / Jan 01, 2011

Mogilner, C., Kamvar, S., & Aaker, J. (2011). How the experience of happiness shifts across the life course. PsycEXTRA Dataset. https://doi.org/10.1037/e620972012-069

Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences

Journal of Consumer Research / Sep 01, 2000

Ariely, D. (2000). Controlling the Information Flow: Effects on Consumers’ Decision Making and Preferences. Journal of Consumer Research, 27(2), 233–248. https://doi.org/10.1086/314322

Links & Social Media

Research Interests

The psychology of time
money
and happiness
Marketing
Economics and Econometrics
Business and International Management
Arts and Humanities (miscellaneous)
Anthropology
Sociology and Political Science
Social Psychology
General Psychology
Applied Psychology
Cultural Studies
Social Sciences (miscellaneous)
Clinical Psychology
Organizational Behavior and Human Resource Management
Strategy and Management
General Medicine
Information Systems
Pharmacology (medical)
Cancer Research
Genetics
Molecular Biology
Molecular Medicine
Health Policy
General Business, Management and Accounting
Accounting
Political Science and International Relations
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