Puja Kothari

Assistant Professor

Research Interests

Marketing

Branding

Gamification

Advergame

Communication

Industrial and Manufacturing Engineering

About

Started career in Marketing & Sales function in MNC before moving to Academics; Strong research attitude and skills and believes in quantitative research; Regular invited as a guest speaker for conduction seminar/workshop on advertising, Digital media marketing in Gujarat as well as Maharashtra for well known Institute and University; Social Media Evangelist; Hands- on experience for PPC Model, Social media marketing, E-commerce marketing and content strategy development for digitization. Worked on several research papers for digital media and consumer psychology for online media and published in international journals and international conferences as well. <br> Teaching Specialties: Teaching interest in Marketing Management, Advertising, Consumer Behaviour, E-commerce, Gamification, critical writer of advertising/promotion activities for academic application, Strong interest in communication skill, Leadership skill for developing management students and innovative pedagogy

Publications

Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

Journal of Creative Communications / Sep 13, 2019

Jayswal, M., & Vora, P. (2019). Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India. Journal of Creative Communications, 14(3), 271–284. https://doi.org/10.1177/0973258619866366

Demographic Factors Influencing Brand Equity in Context of Advergame

Asian Journal of Research in Business Economics and Management / Jan 01, 2018

Vora, P. R., & Jayswal, M. (2018). Demographic Factors Influencing Brand Equity in Context of Advergame. Asian Journal of Research in Business Economics and Management, 8(6), 40. https://doi.org/10.5958/2249-7307.2018.00051.8

Demographic Factors Influencing Brand Equity in Context of Advergame

Asian Journal of Research in Business Economics and Management / Jan 01, 2018

Buying Behavior of Online Consumers During COVID-19 – Buying Behavior, Payment Mode, and Critical Factors Affecting Consumers Buying Behavior During the Pandemic

Journal of Management and Training for Industries / Oct 07, 2021

Khan, H. (2021). Buying Behavior of Online Consumers During COVID-19 – Buying Behavior, Payment Mode, and Critical Factors Affecting Consumers Buying Behavior During the Pandemic. Journal of Management and Training for Industries, 8(2), 1–23. https://doi.org/10.12792/jmti.8.2.1

Critical Factor Analysis of Mobile Online Shopping Adoption: From Mobile Phone Users' Perspectives

2013 International Conference on Computational and Information Sciences / Jun 01, 2013

Zhong, C. (2013, June). Critical Factor Analysis of Mobile Online Shopping Adoption: From Mobile Phone Users’ Perspectives. 2013 International Conference on Computational and Information Sciences. https://doi.org/10.1109/iccis.2013.436

The Contribution of Special Events to Destination Brand Equity

City Tourism 2002 / Jan 01, 2002

Dimanche, F. (2002). The Contribution of Special Events to Destination Brand Equity. In City Tourism 2002 (pp. 73–80). Springer Vienna. https://doi.org/10.1007/978-3-7091-6125-8_8

Education

PhD, Marketing / November, 2018

Udaipur

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