Jeff Radighieri, Ph.D.

PhD in Marketing with an emphasis on branding. Dissertation is on ingredient branding. Published in areas of branding, marketing communications, and product recalls.

Dallas, Texas, United States of America

Research Interests

co-branding

branding

marketing communications

strategic planning

marketing

About

* Strong interpersonal and presentation skills * Ability to manage multiple, diverse projects simultaneously * Marketing professor with 15+ years experience in teaching, research, and managing work teams and committees * Skilled communicator and manager with the ability to guide diverse teams * Analytical thinker with the ability to find creative solutions to complex problems * Able to manage multiple, disparate projects, delegate duties, and task switch as needed

Publications

Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

Marketing Letters / Mar 05, 2013

Radighieri, J. P., John Mariadoss, B., Grégoire, Y., & Johnson, J. L. (2013). Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role. Marketing Letters, 25(2), 123–138. https://doi.org/10.1007/s11002-013-9231-8

The impact of source effects and message valence on word of mouth retransmission

International Journal of Market Research / Mar 01, 2014

Radighieri, J. P., & Mulder, M. (2014). The impact of source effects and message valence on word of mouth retransmission. International Journal of Market Research, 56(2), 249–263. https://doi.org/10.2501/ijmr-2013-029

Customer Revenge and Avoidance Questionnaire

PsycTESTS Dataset / Jan 01, 2009

Grégoire, Y., Tripp, T. M., & Legoux, R. (2009). Customer Revenge and Avoidance Questionnaire [dataset]. In PsycTESTS Dataset. American Psychological Association (APA). https://doi.org/10.1037/t50363-000

Spillover effect in supplier related product recall: the impact of supplier COO on product evaluations

Journal of Marketing Theory and Practice / Aug 27, 2020

Huang, J. C., & Radighieri, J. P. (2020). Spillover effect in supplier related product recall: the impact of supplier COO on product evaluations. Journal of Marketing Theory and Practice, 30(4), 512–525. https://doi.org/10.1080/10696679.2020.1806079

Post-Recall Stock Market Signals: The Impact of Ad Spending on Sales Performance

Journal of Promotion Management / Feb 18, 2021

Huang, J. “Coco,” & Radighieri, J. P. (2021). Post-Recall Stock Market Signals: The Impact of Ad Spending on Sales Performance. Journal of Promotion Management, 27(6), 765–787. https://doi.org/10.1080/10496491.2021.1888172

Sustainable values and willingness to pay: an analysis of an analytical technique

J. for Global Business Advancement / Jan 01, 2021

Beldona, S., Radighieri, J. P., & Remidez, H. (2021). Sustainable values and willingness to pay: an analysis of an analytical technique. J. for Global Business Advancement, 14(2), 216. https://doi.org/10.1504/jgba.2021.115769

Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions Under Recall Circumstances: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value / Dec 06, 2017

Huang, J., & Radighieri, J. P. (2017). Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions Under Recall Circumstances: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 63–64). Springer International Publishing. https://doi.org/10.1007/978-3-319-66023-3_27

Apec’s evolving role as a regional economic agreement

Managerial Finance / Jan 01, 2000

Shooshtari, N. H., Fleming, M. J., Radighieri, J. P., & Nitzsche, C. (2000). Apec’s evolving role as a regional economic agreement. Managerial Finance, 26(1), 1–13. https://doi.org/10.1108/03074350010766431

Value integration effects on evaluations of retro brands

Journal of Business Research / Aug 01, 2017

Dogerlioglu-Demir, K., Tansuhaj, P., Cote, J., & Akpinar, E. (2017). Value integration effects on evaluations of retro brands. Journal of Business Research, 77, 124–130. https://doi.org/10.1016/j.jbusres.2017.04.010

WHEN FAMILIES FAIL

Advances in Nursing Science / Apr 01, 2008

Canterbury, C. (2008). WHEN FAMILIES FAIL. Advances in Nursing Science, 31(2), 94. https://doi.org/10.1097/01.ans.0000319559.94309.9b

APEC Organization

Economic Regionalization in the Asia-pacific / Jan 27, 1999

Dutta, M. (1999). APEC Organization. In Economic Regionalization in the Asia-pacific. Edward Elgar Publishing. https://doi.org/10.4337/9781858988252.00033

Education

Washington State University

Marketing, Branding / May, 2010

Pullman, Washington, United States of America

Links & Social Media

Join Jeff on NotedSource!

Join Now

At NotedSource, we believe that professors, post-docs, scientists and other researchers have deep, untapped knowledge and expertise that can be leveraged to drive innovation within companies. NotedSource is committed to bridging the gap between academia and industry by providing a platform for collaboration with industry and networking with other researchers.

For industry, NotedSource identifies the right academic experts in 24 hours to help organizations build and grow. With a platform of thousands of knowledgeable PhDs, scientists, and industry experts, NotedSource makes connecting and collaborating easy.

For academic researchers such as professors, post-docs, and Ph.D.s, NotedSource provides tools to discover and connect to your colleagues with messaging and news feeds, in addition to the opportunity to be paid for your collaboration with vetted partners.