Ernest Baskin

Food Marketing Professor (Top 40 under 40) | Consumer Behavior Researcher | Speaker

Research Interests

Consumer Research
Decision Making
Food Marketing
Psychology
Applied Mathematics
Anthropology
Marketing
Business and International Management
Economics and Econometrics
History and Philosophy of Science
Ophthalmology
Sensory Systems
Experimental and Cognitive Psychology
Artificial Intelligence
Nutrition and Dietetics
Organizational Behavior and Human Resource Management
Applied Psychology
Social Psychology
Sociology and Political Science
Behavioral Neuroscience
Developmental Neuroscience
Food Science

About

Researcher/consultant/speaker focusing on consumer behavior and user experience marketing research to help companies connect with their consumers through their products. Specializes in behavioral nudges as well as choices for others, survey design, environmental effects, and consumer psychology. Depth of expertise in the food industry with major Fortune 500 companies. Top 40 under 40 Best MBA Professor by Poets and Quants. Has worked on qualitative and quantitative research, brand and corporate strategy as well as consulting on course development, training and research design.

Publications

The Psychological Science Accelerator: Advancing Psychology through a Distributed Collaborative Network

Septentrio Conference Series / Nov 20, 2018

Pfuhl, G. (2018). The Psychological Science Accelerator: Advancing Psychology through a Distributed Collaborative Network. Septentrio Conference Series, 1. https://doi.org/10.7557/5.4562

Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving

Journal of Consumer Research / Jun 01, 2014

Baskin, E., Wakslak, C. J., Trope, Y., & Novemsky, N. (2014). Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving. Journal of Consumer Research, 41(1), 169–182. https://doi.org/10.1086/675737

The Limits of Attraction

Journal of Marketing Research / Aug 01, 2014

Frederick, S., Lee, L., & Baskin, E. (2014). The Limits of Attraction. Journal of Marketing Research, 51(4), 487–507. https://doi.org/10.1509/jmr.12.0061

Supplemental Material for Crowdsourcing Hypothesis Tests: Making Transparent How Design Choices Shape Research Results

Psychological Bulletin / Jan 01, 2020

Supplemental Material for Crowdsourcing Hypothesis Tests: Making Transparent How Design Choices Shape Research Results. (2020). Psychological Bulletin. https://doi.org/10.1037/bul0000220.supp

Evidence Head Tilt Has Dissociable Effects on Dominance and Trustworthiness Judgments, But Does Not Have Category-Contingent Effects on Hypothetical Leadership Judgments

Perception / Feb 01, 2020

Torrance, J. S., Holzleitner, I. J., Lee, A. J., DeBruine, L. M., & Jones, B. C. (2020). Evidence Head Tilt Has Dissociable Effects on Dominance and Trustworthiness Judgments, But Does Not Have Category-Contingent Effects on Hypothetical Leadership Judgments. Perception, 49(2), 199–209. https://doi.org/10.1177/0301006619898589

Replicating the Effect of the Accessibility of Moral Standards on Dishonesty: Authors’ Response to the Replication Attempt

Advances in Methods and Practices in Psychological Science / Sep 01, 2018

Amir, O., Mazar, N., & Ariely, D. (2018). Replicating the Effect of the Accessibility of Moral Standards on Dishonesty: Authors’ Response to the Replication Attempt. Advances in Methods and Practices in Psychological Science, 1(3), 318–320. https://doi.org/10.1177/2515245918769062

Reflection on the Professor-Priming Replication Report

Perspectives on Psychological Science / Feb 21, 2018

Dijksterhuis, A. (2018). Reflection on the Professor-Priming Replication Report. Perspectives on Psychological Science, 13(2), 295–296. https://doi.org/10.1177/1745691618755705

Understanding The Consumer Behaviour During COVID-19 Pandemic

Jan 01, 2021

Gülmez, M. (Ed.). (2021). Understanding The Consumer Behaviour During COVID-19 Pandemic. Akademisyen Kitabevi. https://doi.org/10.37609/akya.1670

Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption

Journal of Business Research / Sep 01, 2018

Zheng, X., Baskin, E., & Peng, S. (2018). Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption. Journal of Business Research, 90, 196–205. https://doi.org/10.1016/j.jbusres.2018.04.041

Many Labs 5: Testing pre-data collection peer review as an intervention to increase replicability

Nov 13, 2020

Ebersole, C. R., Nosek, B. A., Kidwell, M., Buttrick, N., Baranski, E., Chartier, C. R., Mathur, M. B., IJzerman, H., Lazarevic, L. B., Corker, K. S., Rabagliati, H., Corley, M., Hartshorne, J. K., & Ropovik, I. (2020). Many Labs 5: Testing pre-data collection peer review as an intervention to increase replicability. https://doi.org/10.31234/osf.io/jmnsq

Registered Replication Report on Srull and Wyer (1979)

Advances in Methods and Practices in Psychological Science / Sep 01, 2018

McCarthy, R. J., Skowronski, J. J., Verschuere, B., Meijer, E. H., Jim, A., Hoogesteyn, K., Orthey, R., Acar, O. A., Aczel, B., Bakos, B. E., Barbosa, F., Baskin, E., Bègue, L., Ben-Shakhar, G., Birt, A. R., Blatz, L., Charman, S. D., Claesen, A., Clay, S. L., … Yıldız, E. (2018). Registered Replication Report on Srull and Wyer (1979). Advances in Methods and Practices in Psychological Science, 1(3), 321–336. https://doi.org/10.1177/2515245918777487

Creative destruction in science

Organizational Behavior and Human Decision Processes / Nov 01, 2020

Tierney, W., Hardy, J. H., Ebersole, C. R., Leavitt, K., Viganola, D., Clemente, E. G., Gordon, M., Dreber, A., Johannesson, M., Pfeiffer, T., & Uhlmann, E. L. (2020). Creative destruction in science. Organizational Behavior and Human Decision Processes, 161, 291–309. https://doi.org/10.1016/j.obhdp.2020.07.002

Correction to Supporting Information for Psychological Science Accelerator Self-Determination Theory Collaboration, A global experiment on motivating social distancing during the COVID-19 pandemic

Proceedings of the National Academy of Sciences / Aug 30, 2022

Correction to Supporting Information for Psychological Science Accelerator Self-Determination Theory Collaboration, A global experiment on motivating social distancing during the COVID-19 pandemic. (2022). Proceedings of the National Academy of Sciences, 119(36). https://doi.org/10.1073/pnas.2213828119

The spillover effect of incidental social comparison on materialistic pursuits

European Journal of Marketing / Feb 07, 2018

Zheng, X., Baskin, E., & Peng, S. (2018). The spillover effect of incidental social comparison on materialistic pursuits: The mediating role of envy. European Journal of Marketing, 52(5/6), 1107–1127. https://doi.org/10.1108/ejm-04-2016-0208

A creative destruction approach to replication: Implicit work and sex morality across cultures

Journal of Experimental Social Psychology / Mar 01, 2021

Tierney, W., Hardy, J., Ebersole, C. R., Viganola, D., Clemente, E. G., Gordon, M., Hoogeveen, S., Haaf, J., Dreber, A., Johannesson, M., Pfeiffer, T., Huang, J. L., Vaughn, L. A., DeMarree, K., Igou, E. R., Chapman, H., Gantman, A., Vanaman, M., Wylie, J., … Uhlmann, E. L. (2021). A creative destruction approach to replication: Implicit work and sex morality across cultures. Journal of Experimental Social Psychology, 93, 104060. https://doi.org/10.1016/j.jesp.2020.104060

Exogenous testosterone increases sensitivity to moral norms in moral dilemma judgements

Nature Human Behaviour / Jul 22, 2019

Brannon, S. M., Carr, S., Jin, E. S., Josephs, R. A., & Gawronski, B. (2019). Exogenous testosterone increases sensitivity to moral norms in moral dilemma judgements. Nature Human Behaviour, 3(8), 856–866. https://doi.org/10.1038/s41562-019-0641-3

By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation

Journal of Retailing / Sep 01, 2019

Zheng, X., Baskin, E., & Dhar, R. (2019). By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation. Journal of Retailing, 95(3), 76–85. https://doi.org/10.1016/j.jretai.2019.04.003

Observers penalize decision makers whose risk preferences are unaffected by loss–gain framing.

Journal of Experimental Psychology: General / Sep 01, 2022

Dorison, C. A., & Heller, B. H. (2022). Observers penalize decision makers whose risk preferences are unaffected by loss–gain framing. Journal of Experimental Psychology: General, 151(9), 2043–2059. https://doi.org/10.1037/xge0001187

Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards

Journal of Retailing / Dec 01, 2018

Gunasti, K., & Baskin, E. (2018). Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards. Journal of Retailing, 94(4), 380–392. https://doi.org/10.1016/j.jretai.2018.07.002

The Quality Versus Quantity Trade-Off: Why and When Choices for Self Versus Others Differ

Personality and Social Psychology Bulletin / Aug 17, 2020

Liu, P. J., & Baskin, E. (2020). The Quality Versus Quantity Trade-Off: Why and When Choices for Self Versus Others Differ. Personality and Social Psychology Bulletin, 47(5), 728–740. https://doi.org/10.1177/0146167220941677

Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments

Journal of Consumer Psychology / Jan 26, 2021

Baskin, E., & Liu, P. J. (2021). Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments. Journal of Consumer Psychology, 31(2), 283–300. Portico. https://doi.org/10.1002/jcpy.1217

Matt Tomlinson. In God’s Image: The Metaculture of Fijian Christianity

Suomen Antropologi: Journal of the Finnish Anthropological Society / Jan 01, 2009

Eräsaari, M. (2009). Matt Tomlinson. In God’s Image: The Metaculture of Fijian Christianity. Suomen Antropologi: Journal of the Finnish Anthropological Society, 34(2), 113–114. https://doi.org/10.30676/jfas.116533

Supplemental Material for On the Accuracy, Media Representation, and Public Perception of Psychological Scientists’ Judgments of Societal Change

American Psychologist / Jan 01, 2023

Supplemental Material for On the Accuracy, Media Representation, and Public Perception of Psychological Scientists’ Judgments of Societal Change. (2023). American Psychologist. https://doi.org/10.1037/amp0001151.supp

Many Labs 5: Registered Replication of Shnabel and Nadler (2008), Study 4

Advances in Methods and Practices in Psychological Science / Sep 01, 2020

Baranski, E., Baskin, E., Coary, S., Ebersole, C. R., Krueger, L. E., Lazarević, L. B., Miller, J. K., Orlić, A., Penner, M. R., Purić, D., Rife, S. C., Vaughn, L. A., Wichman, A. L., & Žeželj, I. (2020). Many Labs 5: Registered Replication of Shnabel and Nadler (2008), Study 4. Advances in Methods and Practices in Psychological Science, 3(3), 405–417. https://doi.org/10.1177/2515245920917334

Sweetened Beverages Excise Tax Passthrough Rates: A Case Study in Philadelphia

Journal of International Food & Agribusiness Marketing / Oct 02, 2018

Coary, S. P., & Baskin, E. (2018). Sweetened Beverages Excise Tax Passthrough Rates: A Case Study in Philadelphia. Journal of International Food & Agribusiness Marketing, 30(4), 382–391. https://doi.org/10.1080/08974438.2018.1449696

Implications of the Philadelphia Beverage Tax on Sales and Beverage Substitution for a Major Grocery Retailer Chain

Journal of International Food & Agribusiness Marketing / Dec 31, 2018

Baskin, E., & Coary, S. P. (2018). Implications of the Philadelphia Beverage Tax on Sales and Beverage Substitution for a Major Grocery Retailer Chain. Journal of International Food & Agribusiness Marketing, 31(3), 293–307. https://doi.org/10.1080/08974438.2018.1520180

Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice

PsycEXTRA Dataset / Jan 01, 2014

Baskin, E., & Novemsky, N. (2014). Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice: (509992015-228) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e509992015-228

Disproportionate redemption discounting: Mental accounting of discounted credit

Journal of Business Research / May 01, 2021

Cheng, A., & Baskin, E. (2021). Disproportionate redemption discounting: Mental accounting of discounted credit. Journal of Business Research, 128, 156–163. https://doi.org/10.1016/j.jbusres.2021.02.010

Preschoolers use the means-ends structure of intention to make moral judgments

Sep 16, 2020

Levine, S., & Leslie, A. (2020). Preschoolers use the means-ends structure of intention to make moral judgments. https://doi.org/10.31234/osf.io/np9a5

PSACR: The Psychological Science Accelerator's COVID-19 Rapid-Response Project

Apr 16, 2020

Forscher, P. S., Paris, B., Primbs, M., & Coles, N. A. (2020). PSACR: The Psychological Science Accelerator’s COVID-19 Rapid-Response Project. https://doi.org/10.31234/osf.io/x976j

The lasting smell of temptation: Counteractive effects of indulgent food scents

Journal of Business Research / Jan 01, 2023

(Grace) Chae, B., Yoon, S., Baskin, E., & (Juliet) Zhu, R. (2023). The lasting smell of temptation: Counteractive effects of indulgent food scents. Journal of Business Research, 155, 113437. https://doi.org/10.1016/j.jbusres.2022.113437

Mergers and Expansions in the Grocery Industry: An Amazon/Whole Foods Market Case Study

Jan 01, 2018

Baskin, E., & Olszyk, J. V. (2018). Mergers and Expansions in the Grocery Industry: An Amazon/Whole Foods Market Case Study. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526445599

The effect of altruistic gift giving on self-indulgence in affordable luxury

Journal of Business Research / Jul 01, 2022

Chen, N., Petersen, F. E., & Lowrey, T. M. (2022). The effect of altruistic gift giving on self-indulgence in affordable luxury. Journal of Business Research, 146, 84–94. https://doi.org/10.1016/j.jbusres.2022.03.050

Impacts of Color on Food Purchase Behavior

Jan 01, 2021

Baskin, E., & Sylvester, C. (2021). Impacts of Color on Food Purchase Behavior. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781529740868

Inferences from Decision Difficulty: False Consensus or Uniqueness as a Function of Choice Conflict

PsycEXTRA Dataset / Jan 01, 2007

Steffel, M., & Shafir, E. (2007). Inferences from Decision Difficulty: False Consensus or Uniqueness as a Function of Choice Conflict: (722852011-052) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e722852011-052

Preference for imperfect produce: The influence of political ideology and openness to experience

Appetite / Dec 01, 2023

Aydinli, A., Lu, F.-C., Baskin, E., Sinha, J., & Jain, S. P. (2023). Preference for imperfect produce: The influence of political ideology and openness to experience. Appetite, 191, 107068. https://doi.org/10.1016/j.appet.2023.107068

Predicting the replicability of social and behavioural science claims from the COVID-19 Preprint Replication Project with structured expert and novice groups

Feb 15, 2023

Marcoci, A., Wilkinson, D. P., Abatayo, A., Baskin, E., berkman, henk, Buchanan, E. M., Capitán, S., Capitán, T., Chan, G., Cheng, K. J. G., Coupe, T., Dryhurst, S., Duan, J., Edlund, J., Errington, T. M., Fedor, A., Fidler, F., Field, J., Fox, N. W., … Wintle, B. (2023). Predicting the replicability of social and behavioural science claims from the COVID-19 Preprint Replication Project with structured expert and novice groups. https://doi.org/10.31222/osf.io/xdsjf

Cultural Systems of the Food Supply Chain

Journal of Business Anthropology / May 05, 2022

Baskin, E., & Weinberger, M. F. (2022). Cultural Systems of the Food Supply Chain. Journal of Business Anthropology, 11(1), 146–156. https://doi.org/10.22439/jba.v11i1.6625

Food Sovereignty in the City: Challenging Historical Barriers to Food Justice

The International Library of Environmental, Agricultural and Food Ethics / Jan 01, 2017

Noll, S. E. (2017). Food Sovereignty in the City: Challenging Historical Barriers to Food Justice. In Food Justice in US and Global Contexts (pp. 95–111). Springer International Publishing. https://doi.org/10.1007/978-3-319-57174-4_9

El derecho de la privacidad en los Estados Unidos. Un análisis de los efectos de una nueva política de la privacidad

La colisión de los derechos individuales en tiempos contemporáneos: estudios sobre la privacidad, la salud, la propiedad, la justicia y la capacidad / Aug 15, 2022

Pérezz, A. F. (2022). El derecho de la privacidad en los Estados Unidos. Un análisis de los efectos de una nueva política de la privacidad. In La colisión de los derechos individuales en tiempos contemporáneos: estudios sobre la privacidad, la salud, la propiedad, la justicia y la capacidad (pp. 45–69). Universidad Católica de Colombia. https://doi.org/10.14718/9789585133921.2021.2

Measuring Perceived Fitness Interdependence⸺Comment on Snyczer et al. (2020)

May 06, 2020

Columbus, S., & McAuliffe, W. H. B. (2020). Measuring Perceived Fitness Interdependence⸺Comment on Snyczer et al. (2020). https://doi.org/10.31234/osf.io/pca68

General claims require generalized effects: A reply to Ruiz et al.’s (2020) ‘A systematic and critical response to Pendrous et al. (2020) replication study’

May 07, 2020

Hussey, I. (2020). General claims require generalized effects: A reply to Ruiz et al.’s (2020) ‘A systematic and critical response to Pendrous et al. (2020) replication study.’ https://doi.org/10.31234/osf.io/83z2y

OSF Prereg Template

Jan 22, 2020

Bowman, S. D., DeHaven, A. C., Errington, T. M., Hardwicke, T. E., Mellor, D. T., Nosek, B. A., & Soderberg, C. K. (2020). OSF Prereg Template. https://doi.org/10.31222/osf.io/epgjd

Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP’s Rebranding Strategy

Jan 01, 2020

Baskin, E., Fortunato, C., Kennedy, D., Theiss, A., & Whalen, S. (2020). Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP’s Rebranding Strategy. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526496706

Dove: For Real Beauty Campaign

Jan 01, 2020

Baskin, E., Miller, E., Onwulata, R., & Vicente, J. (2020). Dove: For Real Beauty Campaign. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526499844

Does Goal Pursuit Require Conscious Awareness?

The Oxford Handbook of Human Motivation / Aug 12, 2019

Custers, R., Vermeent, S., & Aarts, H. (2019). Does Goal Pursuit Require Conscious Awareness? In R. M. Ryan (Ed.), The Oxford Handbook of Human Motivation (pp. 268–284). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190666453.013.15

Oreo: Crowdsourcing as a Marketing Tactic

Jan 01, 2018

Baskin, E., & Vecchio, T. (2018). Oreo: Crowdsourcing as a Marketing Tactic. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526447241

The Starbucks Unicorn Frappuccino and the Concept of Stunt Food

Jan 01, 2018

Baskin, E., & Olszyk, J. V. (2018). The Starbucks Unicorn Frappuccino and the Concept of Stunt Food. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526438881

The Behavioral Perspective on Pay What You Want Pricing*

Journal of Business Anthropology / Oct 15, 2017

Baskin, E. (2017). The Behavioral Perspective on Pay What You Want Pricing*. Journal of Business Anthropology, 6(2), 231. https://doi.org/10.22439/jba.v6i2.5414

Sentimental value and gift giving: Givers' fears of getting it wrong prevents them from getting it right

Journal of Consumer Psychology / Jun 28, 2017

Givi, J., & Galak, J. (2017). Sentimental value and gift giving: Givers’ fears of getting it wrong prevents them from getting it right. Journal of Consumer Psychology, 27(4), 473–479. Portico. https://doi.org/10.1016/j.jcps.2017.06.002

Mass Customization: Perceptions of Related Technologies and Resulting Product

Jan 01, 2017

Guo, S., & Istook, C. (2017). Mass Customization: Perceptions of Related Technologies and Resulting Product. Iowa State University, Digital Repository. https://doi.org/10.31274/itaa_proceedings-180814-1927

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

Journal of Consumer Research / Mar 30, 2017

Wu, F., Samper, A., Morales, A. C., & Fitzsimons, G. J. (2017). It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment. Journal of Consumer Research, 44(3), 651–672. https://doi.org/10.1093/jcr/ucx057

What was I Thinking? Effect of Construal Level on Memory-Based Choice

PsycEXTRA Dataset / Jan 01, 2013

Baskin, E., Wakslak, C., & Novemsky, N. (2013). What was I Thinking? Effect of Construal Level on Memory-Based Choice: (513702014-100) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e513702014-100

Framing COVID-19: Fear Appeal Messaging in Print Media in Namibia and South Africa

COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication / Sep 19, 2022

Chiumbu, S., Mpofu, N., & Sobane, K. (2022). Framing COVID-19: Fear Appeal Messaging in Print Media in Namibia and South Africa. In COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication (pp. 99–113). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80382-271-620221007

Extreme poverty across world regions

How Was Life? Volume II / Mar 25, 2021

Extreme poverty across world regions: Percentages. (2021, March 25). How Was Life? Volume II; OECD. https://doi.org/10.1787/b8f51d73-en

Chinese and UK participants’ preferences for physical attractiveness and social status in potential mates (Registered Report)

Oct 16, 2018

Zhang, L., Lee, A. J., Wang, H., DeBruine, L. M., & Jones, B. C. (2018). Chinese and UK participants’ preferences for physical attractiveness and social status in potential mates (Registered Report). https://doi.org/10.31234/osf.io/sybp4

It's a match when green meets healthy in sustainability labeling

Journal of Business Research / May 01, 2018

Cho, Y.-N., & Baskin, E. (2018). It’s a match when green meets healthy in sustainability labeling. Journal of Business Research, 86, 119–129. https://doi.org/10.1016/j.jbusres.2018.01.050

Increasing influenza vaccination rates via low cost messaging interventions

PLOS ONE / Feb 14, 2018

Baskin, E. (2018). Increasing influenza vaccination rates via low cost messaging interventions. PLOS ONE, 13(2), e0192594. https://doi.org/10.1371/journal.pone.0192594

Proximity of snacks to beverages increases food consumption in the workplace: A field study

Appetite / Aug 01, 2016

Baskin, E., Gorlin, M., Chance, Z., Novemsky, N., Dhar, R., Huskey, K., & Hatzis, M. (2016). Proximity of snacks to beverages increases food consumption in the workplace: A field study. Appetite, 103, 244–248. https://doi.org/10.1016/j.appet.2016.04.025

Education

Yale University

PhD, Marketing / May, 2015

New Haven, Connecticut, United States of America

Experience

Saint Joseph's University

Associate Professor of Food Marketing / August, 2015Present

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