NotedSourceDr. Nika Kabiri shares her insights and expertise on market research and influences on decision making.
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Nika Kabiri has spent 20+ years studying how people make decisions in a variety of contexts. She’s worked with organizations and businesses of all sizes, across all industry categories, helping them drive strategic growth. Her clients have included, among others, Amazon, Google, Microsoft, YouTube, Salesforce, Sony, Oakley, PepsiCo, General Mills, Anheuser-Busch InBev, the Seattle Seahawks, VMware, Zillow, Expedia, Smartsheet, and the Sierra Club. She has also served as an Advisor to Madrona Venture Labs, where she’s helped startups get their footing. Dr. Kabiri is currently Founder and Principal at Kabiri Consulting as well as at Spark Insights, an insights research company that helps marketing strategists deeply understand consumer decision-making.
Dr. Kabiri is a former faculty member at the University of Washington, where she taught graduate and undergraduate courses on Decision Science. She has a PhD in Sociology from the University of Washington, where her academic focus was on choice theory and institutional analysis. She also has a JD from the University of Texas.
Dr. Kabiri has been a contributor to The Hill, Inside Sources, the Huffington Post and Seattle Business Magazine. She has been featured in the Wall Street Journal, the Washington Post, Time, Yahoo!, Fast Company, Gizmodo, Voice of America, Forbes, and MarketWatch, among others. Her bestselling book Money Off the Table: Decision Science and the Secret to Smarter Investing is available on Amazon.
