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Marketers typically differentiate between functional and emotional messaging in branding, with emotional benefits often deemed more effective for engaging consumers, though functional messages still hold relevance. This study examines the effectiveness of both types of messaging across different products, explores demographic preferences, and considers additional social and psychological factors influencing consumer decision-making.

Discover how academic partnerships are driving corporate success towards achieving Net-Zero goals in this NotedSource white paper. Start taking action today.

In today's dynamic world, the synergy between academia and industry is more crucial than ever. At NotedSource, we passionately believe that fostering these collaborations is the key to unlocking untapped potential. When it is easier for individual academics and industry leaders to work together, they create a powerful alliance that drives both technological advancements and economic growth.