Work with thought leaders and academic experts in music
Companies can benefit from working with an academic researcher in music in several ways. Firstly, they can gain valuable insights into consumer behavior and preferences related to music, allowing them to enhance their products and services. Secondly, academic researchers can help companies develop innovative marketing strategies that effectively target their desired audience. Additionally, collaborating with music researchers can lead to the creation of unique and engaging content that resonates with customers. Moreover, academic researchers can assist companies in understanding the impact of music on customer experiences, helping them create memorable and immersive brand interactions. Lastly, academic researchers can provide companies with a competitive edge by staying updated on the latest trends and advancements in the music industry.
Experts on NotedSource with backgrounds in music include Bernadette Marie Calafell, Ph.D., Christophe Schinckus, and Brent Alexander.
Christophe Schinckus
Professor & Dean of Faculty of Business and Computing - University of the Fraser Valley, Canada
Most Relevant Research Interests
Other Research Interests (78)
Most Relevant Publications (1+)
113 total publications
The Art of Finance: An Artist Uses Financial Economics as Inspiration
Leonardo / Jun 01, 2011
Schinckus, C. (2011). The Art of Finance: An Artist Uses Financial Economics as Inspiration. Leonardo, 44(3), 195–198. https://doi.org/10.1162/leon_a_00162
Example music projects
How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on music?
Music-Based Product Development
An academic researcher can collaborate with a company to develop music-based products that cater to specific customer needs and preferences. This could include creating personalized playlists, designing music-themed merchandise, or developing innovative musical instruments.
Music Marketing Campaigns
By working with a music academic researcher, companies can develop targeted marketing campaigns that leverage the emotional and psychological impact of music. Researchers can provide insights into the most effective music genres, styles, and tones to resonate with the target audience and enhance brand messaging.
Music and Customer Experience
Academic researchers can help companies understand the role of music in shaping customer experiences. By studying the impact of music on emotions, mood, and behavior, researchers can assist in creating immersive and memorable brand interactions, such as in-store music playlists, event soundtracks, or personalized music recommendations.
Music and Brand Identity
Collaborating with a music academic researcher can help companies develop a unique and authentic brand identity through music. Researchers can analyze the brand's values, target audience, and industry trends to create a cohesive music strategy that aligns with the brand's image and resonates with customers.
Music Industry Trends Analysis
Academic researchers can provide companies with valuable insights into the latest trends and advancements in the music industry. This knowledge can help companies stay ahead of the competition, identify new market opportunities, and make informed business decisions.