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Work with thought leaders and academic experts in branding

Companies can benefit from collaborating with an academic researcher in Branding in several ways. Firstly, the researcher can provide in-depth knowledge and understanding of consumer behavior, market trends, and brand positioning strategies. This can help companies develop effective branding strategies and differentiate themselves in the market. Secondly, the researcher can conduct market research and analysis to identify target audiences, assess brand perception, and evaluate the effectiveness of branding campaigns. Thirdly, the researcher can offer guidance in brand identity development, brand messaging, and brand storytelling, ensuring consistency and authenticity across all touchpoints. Additionally, the researcher can provide valuable insights into emerging technologies and digital marketing strategies that can enhance brand visibility and engagement. Lastly, the researcher can contribute to the development of innovative branding techniques and frameworks, helping companies stay ahead of the competition.

Researchers on NotedSource with backgrounds in branding include Dr. Joachim Scholz, Vanessa Patrick, Ph.D., Dan Baack, Ludovica Cesareo, Jeff Radighieri, Ph.D., Puja Kothari, Ramy Ayoub, and James Roberts.

Dr. Joachim Scholz

Buffalo, New York, United States of America
The world's first Augmented Reality Marketing professor
Research Interests (1)
Marketing
About
I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~

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Vanessa Patrick, Ph.D.

Award-winning researcher, teacher and author with a passion for research, teaching and learning.
Research Interests (30)
Marketing
Everyday Aesthetics
Affect and Sensory Issues
Luxury
Consumer Behavior
And 25 more
About
[Vanessa Patrick, PhD.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/") is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.   She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.   She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition.   She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. She is the author of a new book The Power of Saying No: The New Science of How to Say No that Puts you in charge of your Life. Visit her at [vanessapatrick.net.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/")

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Dan Baack

Denver, Colorado, United States of America
Professor at the University of Denver
Research Interests (22)
Information processing
culture
and international marketing
Marketing
Communication
And 17 more
About
Dan Baack is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity.

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Ludovica Cesareo

Assistant Professor of Marketing, Lehigh University
Research Interests (21)
Marketing
Emotions
Luxury
Counterfeiting
Aesthetics
And 16 more
About
Marketing, Consumer Behavior, Luxury Goods, Counterfeits, Branding, Emotions

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Jeff Radighieri, Ph.D.

Dallas, Texas, United States of America
PhD in Marketing with an emphasis on branding. Dissertation is on ingredient branding. Published in areas of branding, marketing communications, and product recalls.
Most Relevant Research Interests
branding
Other Research Interests (4)
co-branding
marketing communications
strategic planning
marketing
About
* Strong interpersonal and presentation skills * Ability to manage multiple, diverse projects simultaneously * Marketing professor with 15+ years experience in teaching, research, and managing work teams and committees * Skilled communicator and manager with the ability to guide diverse teams * Analytical thinker with the ability to find creative solutions to complex problems * Able to manage multiple, disparate projects, delegate duties, and task switch as needed

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Puja Kothari

Assistant Professor
Most Relevant Research Interests
Branding
Other Research Interests (5)
Marketing
Gamification
Advergame
Communication
Industrial and Manufacturing Engineering
About
Started career in Marketing & Sales function in MNC before moving to Academics; Strong research attitude and skills and believes in quantitative research; Regular invited as a guest speaker for conduction seminar/workshop on advertising, Digital media marketing in Gujarat as well as Maharashtra for well known Institute and University; Social Media Evangelist; Hands- on experience for PPC Model, Social media marketing, E-commerce marketing and content strategy development for digitization. Worked on several research papers for digital media and consumer psychology for online media and published in international journals and international conferences as well. <br> Teaching Specialties: Teaching interest in Marketing Management, Advertising, Consumer Behaviour, E-commerce, Gamification, critical writer of advertising/promotion activities for academic application, Strong interest in communication skill, Leadership skill for developing management students and innovative pedagogy

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Ramy Ayoub

Marketer, Digital transformation expert, Entrepreneur with a passion for sustainability, and Driven by innovation & creativity that make an impact.
Most Relevant Research Interests
Branding
Other Research Interests (14)
Marketing
Hospitality
Library and Information Sciences
Computer Science Applications
Process Chemistry and Technology
And 9 more
About
Ramy Ayoub is a marketing professional, entrepreneur, and digital transformation expert. In 2007, he founded the Red Sea Academy for Tourism & Entertainment Services, which quickly became a trusted provider of entertainment services for over 20 upscale hotel groups in the EMEA region. Throughout his career, Ramy has consistently demonstrated his marketing prowess, managing operations and serving as a marketing consultant for leading branding activation campaigns globally for art & cultural festivals, hotels, and regional companies. He has a proven track record of generating remarkable results and has helped many organizations achieve their business goals through effective marketing strategies. Ramy‘s exceptional skills and marketing acumen have earned him a reputation as a thought leader in the industry. He is passionate about helping businesses adapt to the rapidly changing digital landscape and has played a key role in driving digital transformation across various sectors. Ramy possesses a rare mix of strategic marketing acumen with excellent leadership, change management, and business process abilities. He has worked with key stakeholders to maximize external relationships with the government and allies to attract fresh business opportunities. Ramy has demonstrated a track record of developing creative marketing strategies and solutions that enable multiple successes through multi-channel sales-driven and customer-centric activities. He has also maximized profitability through sponsorships, loyalty programs, and partnerships with local and international entities. Ramy Ayoub has a proven track record of leading cross-functional teams to support effective communication and result-driven revenue growth Throughout his career with Hilton Hotels, IHG, Sun International Hotels & Casinos, Port Ghalib Resort, UNWTO, Porto Marina, Porto El Soukhna, Jaz Hotels Group, Thomas Cook, TUI Group, TEZ Tours, Odeon Tours, Vodafone Group, Zain Telecom, Raya Telecom, FTV, Ministry Of Sound, Red Bull, Heineken, Bitburger Beer, Al Ahram Beverages, OBOUR LAND, Domty and much more…

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James Roberts

Research Interests (0)

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Example branding projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on branding?

Rebranding Strategy for a Tech Startup

An academic researcher in Branding can collaborate with a tech startup to develop a rebranding strategy that aligns with the company's growth goals. The researcher can conduct market research to identify target markets, analyze competitor branding strategies, and propose a new brand positioning. They can also assist in designing a new logo, creating brand guidelines, and developing a brand communication plan to effectively convey the company's values and unique selling propositions.

Brand Perception Analysis for a Retail Company

A retail company can collaborate with an academic researcher in Branding to conduct a brand perception analysis. The researcher can design and implement surveys, interviews, and focus groups to gather data on how consumers perceive the brand. They can analyze the findings and provide actionable recommendations to improve brand perception, enhance customer loyalty, and increase market share. The researcher can also assess the effectiveness of the company's current branding strategies and suggest improvements based on consumer insights.

Brand Storytelling for a Nonprofit Organization

A nonprofit organization can benefit from collaborating with an academic researcher in Branding to develop a compelling brand storytelling strategy. The researcher can conduct interviews with key stakeholders, volunteers, and beneficiaries to gather stories that showcase the organization's impact. They can then craft a narrative that resonates with the target audience and effectively communicates the organization's mission and values. The researcher can also provide guidance on leveraging digital platforms and social media to amplify the brand story and engage supporters.

Brand Positioning for a Luxury Fashion Brand

A luxury fashion brand can partner with an academic researcher in Branding to refine its brand positioning. The researcher can conduct a thorough analysis of the target market, competitor brands, and consumer preferences to identify unique positioning opportunities. They can assist in developing a brand personality, defining the brand's value proposition, and creating a brand architecture that aligns with the company's product portfolio. The researcher can also provide insights on luxury brand management strategies and help the company establish a strong brand image in the market.

Digital Branding Strategy for an E-commerce Startup

An e-commerce startup can collaborate with an academic researcher in Branding to develop a comprehensive digital branding strategy. The researcher can analyze the target audience's online behavior, preferences, and purchase patterns to identify effective digital marketing channels and tactics. They can assist in creating a cohesive brand presence across various digital platforms, optimizing website user experience, and implementing data-driven marketing campaigns. The researcher can also provide insights on leveraging influencer marketing, social media advertising, and search engine optimization to enhance brand visibility and drive customer acquisition.