Experts and Thought Leaders in Business &amp; Management

Experimental and Cognitive Psychology

Other Research Interests (6)

Behavioral Neuroscience

Social Psychology

Applied Psychology

Sociology and Political Science

And 1 more

About

Laura Giurge is an organizational scholar and behavioral scientist. Currently, she is an Assistant Professor of Behavioral Science at the London School of Economics and Political Science (LSE). She earned a Ph.D. in Management from Erasmus University Rotterdam and two cum laude master’s degrees in economics and business and in human resources management from the University of Groningen. Prior to joining LSE, Dr. Giurge was a Post-Doctoral Research Fellow at Cornell University and at London Business School, as well as a Visiting Scholar at Harvard Business School. Her research seeks to make work better and enable all individuals to thrive and achieve their potential. Giurge’s research has been published in top journals such as Organizational Behavioral and Human Decision Processes, Proceedings of the National Academy of Sciences, Nature Human Behavior, and The Leadership Quarterly. She also publishes popular press articles in outlets such as Harvard Business Review, Forbes, and The Wall Street Journal. In 2020, one of her papers received the Best Paper Award at the Academy of Management. At LSE, Dr. Giurge is part of the teaching team for the Executive MSc in Behavioral Science. At LBS, she connects with MBA and Executive MBAs in teaching elective courses on negotiations, well-being, productivity, and the future of work. Dr. Giurge regularly engages in corporate consulting and executive coaching and serve as an academic partner and advisor. Occasionally, she leads interactive and science-backed workshops, lectures, and keynote talks aligned with her expertise. Her most recent talk has been at the University of Cambridge. As a side hobby, Dr. Giurge enjoys creating powerful images that connect us to our planet and inner happiness.

Most Relevant Publications (5+)

12 total publications

You don’t need to answer right away! Receivers overestimate how quickly senders expect responses to non-urgent work emails

Organizational Behavior and Human Decision Processes / Nov 01, 2021

Giurge, L. M., & Bohns, V. K. (2021). You don’t need to answer right away! Receivers overestimate how quickly senders expect responses to non-urgent work emails. Organizational Behavior and Human Decision Processes, 167, 114–128. https://doi.org/10.1016/j.obhdp.2021.08.002

Does power corrupt the mind? The influence of power on moral reasoning and self-interested behavior

The Leadership Quarterly / Aug 01, 2021

Giurge, L. M., van Dijke, M., Zheng, M. X., & De Cremer, D. (2021). Does power corrupt the mind? The influence of power on moral reasoning and self-interested behavior. The Leadership Quarterly, 32(4), 101288. https://doi.org/10.1016/j.leaqua.2019.03.003

Does alignment matter? The performance implications of HR roles connected to organizational strategy

The International Journal of Human Resource Management / Mar 04, 2016

Kuipers, B. S., & Giurge, L. M. (2016). Does alignment matter? The performance implications of HR roles connected to organizational strategy. The International Journal of Human Resource Management, 28(22), 3179–3201. https://doi.org/10.1080/09585192.2016.1155162

The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing

Journal of Marketing Management / May 22, 2017

Hung, Y., Zheng, X., Carlson, J., & Giurge, L. M. (2017). The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33(11–12), 917–941. https://doi.org/10.1080/0267257x.2017.1323775

When saying sorry may not help: Transgressor power moderates the effect of an apology on forgiveness in the workplace

Human Relations / May 22, 2016

Zheng, X., van Dijke, M., Leunissen, J. M., Giurge, L. M., & De Cremer, D. (2016). When saying sorry may not help: Transgressor power moderates the effect of an apology on forgiveness in the workplace. Human Relations, 69(6), 1387–1418. https://doi.org/10.1177/0018726715611236

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Dr. Joachim Scholz

Buffalo, New York, United States of America

The world's first Augmented Reality Marketing professor

Most Relevant Research Interests

I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. \~ ⨏ \~ MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. \~ ⚬ \~ MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. \~ × \~ I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. \~ 🦊 \~

Other Research Interests (0)

About

Most Relevant Publications (6+)

7 total publications

How Consumers Consume Social Media Influence

Journal of Advertising / Oct 20, 2021

Scholz, J. (2021). How Consumers Consume Social Media Influence. Journal of Advertising, 50(5), 510–527. https://doi.org/10.1080/00913367.2021.1980472

Strategic approaches to augmented reality deployment by luxury brands

Journal of Business Research / Nov 01, 2021

Javornik, A., Duffy, K., Rokka, J., Scholz, J., Nobbs, K., Motala, A., & Goldenberg, A. (2021). Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, 284–292. https://doi.org/10.1016/j.jbusres.2021.07.040

Branding in the age of social media firestorms: how to create brand value by fighting back online

Journal of Marketing Management / Jun 24, 2019

Scholz, J., & Smith, A. N. (2019). Branding in the age of social media firestorms: how to create brand value by fighting back online. Journal of Marketing Management, 35(11–12), 1100–1134. https://doi.org/10.1080/0267257x.2019.1620839

Toward a processual theory of transformation

Journal of Business Research / Jul 01, 2019

Murray, J. B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M., & Zuniga, M. A. (2019). Toward a processual theory of transformation. Journal of Business Research, 100, 319–326. https://doi.org/10.1016/j.jbusres.2018.12.025

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships

Journal of Retailing and Consumer Services / Sep 01, 2018

Scholz, J., & Duffy, K. (2018). We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44, 11–23. https://doi.org/10.1016/j.jretconser.2018.05.004

Augmented reality: Designing immersive experiences that maximize consumer engagement

Business Horizons / Mar 01, 2016

Scholz, J., & Smith, A. N. (2016). Augmented reality: Designing immersive experiences that maximize consumer engagement. Business Horizons, 59(2), 149–161. https://doi.org/10.1016/j.bushor.2015.10.003

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Ali Gümüsay

Head of the Innovation, Entrepreneurship & Society Research Group at the Humboldt Institute for Internet & Society

Most Relevant Research Interests

Management Science and Operations Research

Organizational Behavior and Human Resource Management

Other Research Interests (3)

Psychiatry and Mental health

Law

Economics and Econometrics

About

My name is Ali Aslan Gümüsay. I work within the fields of **Organization Theory**, **Entrepreneurship**, **Business Ethics** and **Leadership**, am Head of the Innovation, Entrepreneurship & Society Research Group at the Humboldt Institute for Internet & Society and postdoctoral researcher at the University of Hamburg. Currently, I am a Visiting Research Fellow at Judge Business School, Visiting Associate at Hughes Hall, and Visiting Scholar at the Leverhulme Centre for the Future of Intelligence, University of Cambridge. Before, I was a DAAD PRIME Fellow, Lecturer at Magdalen College, and a DPhil Candidate at Saïd Business School, University of Oxford. At the heart of my research are concerns around **Organizing in & for Society**. It is guided by four questions: 1. How do values and meaning shape organizations and how are they managed? 2. How do new forms of organizing impact and deal with societal Grand Challenges? 3. How can engaged, passionate, humble, relevant, and meaningful scholarship as well as soci(et)al complexity and diversity be ingrained in academic practices? 4. How do socio-technological transformations such as AI shape the Future of Work? My work has been published in journals such as *Academy of Management Journal*, *Academy of Management Perspectives*, *Business & Society*, *Innovation: Organization & Management*, *Journal of Business Ethics*, *Journal of Management Studies* and *Research Policy*.

Most Relevant Publications (11+)

14 total publications

Researching for Desirable Futures: From Real Utopias to Imagining Alternatives

Journal of Management Studies / May 06, 2021

Gümüsay, A. A., & Reinecke, J. (2021). Researching for Desirable Futures: From Real Utopias to Imagining Alternatives. Journal of Management Studies, 59(1), 236–242. Portico. https://doi.org/10.1111/joms.12709

“God at Work”: Engaging Central and Incompatible Institutional Logics through Elastic Hybridity

Academy of Management Journal / Feb 01, 2020

Gümüsay, A. A., Smets, M., & Morris, T. (2020). “God at Work”: Engaging Central and Incompatible Institutional Logics through Elastic Hybridity. Academy of Management Journal, 63(1), 124–154. https://doi.org/10.5465/amj.2016.0481

Crises and entrepreneurial opportunities: Digital social innovation in response to physical distancing

Journal of Business Venturing Insights / Jun 01, 2021

Scheidgen, K., Gümüsay, A. A., Günzel-Jensen, F., Krlev, G., & Wolf, M. (2021). Crises and entrepreneurial opportunities: Digital social innovation in response to physical distancing. Journal of Business Venturing Insights, 15, e00222. https://doi.org/10.1016/j.jbvi.2020.e00222

Contextual Expertise and the Development of Organization and Management Theory

European Management Review / Nov 25, 2020

Gümüsay, A. A., & Amis, J. M. (2020). Contextual Expertise and the Development of Organization and Management Theory. European Management Review, 18(1), 9–24. Portico. https://doi.org/10.1111/emre.12434

The Potential for Plurality and Prevalence of the Religious Institutional Logic

Business & Society / Dec 07, 2017

Gümüsay, A. A. (2017). The Potential for Plurality and Prevalence of the Religious Institutional Logic. Business & Society, 59(5), 855–880. https://doi.org/10.1177/0007650317745634

Embracing Religions in Moral Theories of Leadership

Academy of Management Perspectives / Aug 01, 2019

GÜmÜsay, A. A. (2019). Embracing Religions in Moral Theories of Leadership. Academy of Management Perspectives, 33(3), 292–306. https://doi.org/10.5465/amp.2017.0130

Individual and organizational inhibitors to the development of entrepreneurial competencies in universities

Research Policy / Mar 01, 2018

Gümüsay, A. A., & Bohné, T. M. (2018). Individual and organizational inhibitors to the development of entrepreneurial competencies in universities. Research Policy, 47(2), 363–378. https://doi.org/10.1016/j.respol.2017.11.008

Organizational Scent

M@n@gement / Jan 01, 2018

Gümüsay, A. A., Höllerer, M. A., & Meyer, R. E. (2018). Organizational Scent. M@n@gement, 21(4), 1424. https://doi.org/10.3917/mana.214.1424

Unpacking entrepreneurial opportunities: an institutional logics perspective

Innovation / Nov 29, 2017

Gümüsay, A. A. (2017). Unpacking entrepreneurial opportunities: an institutional logics perspective. Innovation, 20(3), 209–222. https://doi.org/10.1080/14479338.2017.1404430

Entrepreneurship from an Islamic Perspective

Journal of Business Ethics / May 24, 2014

Gümüsay, A. A. (2014). Entrepreneurship from an Islamic Perspective. Journal of Business Ethics, 130(1), 199–208. https://doi.org/10.1007/s10551-014-2223-7

Boundaries and knowledge in a Sufi Dhikr Circle

Journal of Management Development / Oct 19, 2012

Aslan Guemuesay, A. (2012). Boundaries and knowledge in a Sufi Dhikr Circle. Journal of Management Development, 31(10), 1077–1089. https://doi.org/10.1108/02621711211281861

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Cory Young

Ithaca

Communications Scientist

Most Relevant Research Interests

Organizational Behavior and Human Resource Management

Other Research Interests (7)

Visual Arts and Performing Arts

Communication

Education

Sociology and Political Science

Linguistics and Language

And 2 more

About

Cory Young is a professor and chair of the communications department at Ithaca College. She received his PhD in intercultural communication from Bowling Green State University in 2001 and his MS in cultural studies from the University of Birmingham in 1996.

Most Relevant Publications (1+)

17 total publications

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public Relations Review / Sep 01, 2011

Mellado, C., & Hanusch, F. (2011). Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners. Public Relations Review. https://doi.org/10.1016/j.pubrev.2011.08.014

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Ryan Howell

San Francisco , California, United States of America

Professor of Psychology, Department of Psychology, San Francisco State University

Most Relevant Research Interests

Psychiatry and Mental health

Other Research Interests (31)

Happiness

Clinical Psychology

History and Philosophy of Science

Applied Psychology

And 26 more

About

Dr. Ryan Howell is an Associate Professor at San Francisco State University. His research interests include the psychology of goals and how people pursue and achieve them. Dr. Howell received his PhD in Social/Personality Psychology from the University of California, Riverside in 2005.

Most Relevant Publications (3+)

66 total publications

To have in order to do: Exploring the effects of consuming experiential products on well‐being

Journal of Consumer Psychology / Jul 02, 2014

Guevarra, D. A., & Howell, R. T. (2014). To have in order to do: Exploring the effects of consuming experiential products on well‐being. Journal of Consumer Psychology, 25(1), 28–41. Portico. https://doi.org/10.1016/j.jcps.2014.06.006

Living in wealthy neighborhoods increases material desires and maladaptive consumption

Journal of Consumer Culture / Feb 14, 2014

Zhang, J. W., Howell, R. T., & Howell, C. J. (2014). Living in wealthy neighborhoods increases material desires and maladaptive consumption. Journal of Consumer Culture, 16(1), 297–316. https://doi.org/10.1177/1469540514521085

Validation of Eventserv‐Short

Managing Service Quality: An International Journal / Jul 06, 2012

Martin, D. S., Howell, R., Newman, C., & Martin, K. (2012). Validation of Eventserv‐Short. Managing Service Quality: An International Journal, 22(4), 386–398. https://doi.org/10.1108/09604521211253487

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Jim Samuel

Associate Professor at Rutgers University

Most Relevant Research Interests

Leadership and Management

Management Information Systems

NLP NLU NLG Behavioral Finance

Other Research Interests (19)

Analytics

Artificial Intelligence

Informatics

Machine Learning

And 14 more

About

Jim Samuel is an Associate Professor of Practice and Executive Director of the Informatics Program at the Bloustein School. He is an information and artificial intelligence (AI) scientist, with significant industry experience in finance, technology, entrepreneurship and data analytics. Dr. Samuel’s primary research covers human intelligence and artificial intelligences interaction and information philosophy. Dr. Samuel’s applied research focuses on the optimal use of big data and smart data driven AI applications, textual analytics, natural language processing and artificially intelligent public opinion informatics. His expertise extends to socioeconomic implications of AI, applied machine learning, social media analytics, AI education and AI bias. Dr. Samuel completed his Ph.D. from the Zicklin School of Business, Baruch College – City University of New York, and he also has M.Arch and M.B.A (International Finance) degrees. Dr. Samuel has worked with large multinational financial services corporations, and advises businesses and organizations on data analytics and AI driven value creation strategies. He is passionate about research driven thought leadership in AI, information philosophy, analytics and informatics.

Most Relevant Publications (3+)

44 total publications

Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Journal of Information Technology / Feb 24, 2023

Fast, V., Schnurr, D., & Wohlfarth, M. (2023). Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data. Journal of Information Technology, 026839622211143. https://doi.org/10.1177/02683962221114394

Public Perceptions of COVID-19 Vaccines: Policy Implications from US Spatiotemporal Sentiment Analytics

Healthcare / Aug 27, 2021

Ali, G. G. Md. N., Rahman, Md. M., Hossain, Md. A., Rahman, Md. S., Paul, K. C., Thill, J.-C., & Samuel, J. (2021). Public Perceptions of COVID-19 Vaccines: Policy Implications from US Spatiotemporal Sentiment Analytics. Healthcare, 9(9), 1110. https://doi.org/10.3390/healthcare9091110

Would you please like my tweet?! An artificially intelligent, generative probabilistic, and econometric based system design for popularity-driven tweet content generation

Decision Support Systems / May 01, 2021

Garvey, M. D., Samuel, J., & Pelaez, A. (2021). Would you please like my tweet?! An artificially intelligent, generative probabilistic, and econometric based system design for popularity-driven tweet content generation. Decision Support Systems, 144, 113497. https://doi.org/10.1016/j.dss.2021.113497

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John H. Fleming, Ph.D.

Plainsboro, New Jersey, United States of America

Social psychologist & behavioral scientist, ex-Gallup, ex-EY, ex-University of Minnesota

Most Relevant Research Interests

Organizational Behavior and Human Resource Management

A results-driven and disciplined strategic thinker with a passion for people analytics and social sciences. Self-motivated and collaborative leader with a proven ability to develop innovative methods and products to identify and solve business problems, improving financial and operational outcomes and enhancing employee experiences and engagement. Extensive experience using statistical data modeling and analytical tools combined with behavioral science and technology to describe, explain, and predict human behavior and business performance for global firms. Data analytics professional with a strong work ethic who is highly skilled in qualitative data analysis, advanced quantitative statistics, and research. Problem solving colleague with compelling storytelling, attentive listening, and strong written and verbal communication. Highly skilled at translating research findings into practical business insights and ability to communicate effectively about them to leaders. Management experience with teams of 2 to 20 employees with significant cross-functional experience, strong Human Resource and business knowledge, and intellectual curiosity, creativity, and personal integrity. Ability to articulate an actionable People Analytics strategy roadmap to ensure the right people, processes, and technology are in place. Dedicated to coaching staff to acquire analytics skills and business acumen.

Other Research Interests (3)

Social Psychology

Language and Linguistics

History

About

Most Relevant Publications (2+)

16 total publications

Interview with John Fleming and James Asplund

Human Resource Management International Digest / Oct 23, 2007

Brown, R. (2007). Interview with John Fleming and James Asplund. Human Resource Management International Digest, 15(7), 39–41. https://doi.org/10.1108/09670730710830504

Manage your human sigma

IEEE Engineering Management Review / Jan 01, 2006

Fleming, J. M., Coffman, C., & Hartner, J. K. (2006). Manage your human sigma. IEEE Engineering Management Review, 34(1), 52–52. https://doi.org/10.1109/emr.2006.1679076

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Mark Ryan

Digital Ethics Researcher at Wageningen Economic Research

Most Relevant Research Interests

Management, Monitoring, Policy and Law

Ryan’s primary research focuses on the ethical issues surrounding artificial intelligence and digital technology. He has published numerous papers on the topic, and has presented his work at various international conferences. He is also a member of the Association for Computing Machinery’s (ACM) Committee on Professional Ethics (COPE). Mark was previously a researcher at KTH University (Stockholm), the University of Twente (the Netherlands), and the National University of Ireland, Galway (Ireland). While at Twente, he worked on an interdisciplinary project (SHERPA), involving 11 partners from 6 European countries. This project was a European Union Horizon 2020 project (2018-2021, budget €3 million) and focused on the ethical, social and human rights implications of smart information systems (data analytics and artificial intelligence) within a European context. He has published on topics, such as the ethics of smart cities, self-driving vehicles, agricultural data analytics, social robotics, and AI. In his previous research, he has also published a 2016 monograph: Human Values, Environmental Ethics and Sustainability.

Other Research Interests (30)

Digital Ethics

Philosophy of Technology

About

Most Relevant Publications (7+)

40 total publications

In AI We Trust: Ethics, Artificial Intelligence, and Reliability

Science and Engineering Ethics / Jun 10, 2020

Ryan, M. (2020). In AI We Trust: Ethics, Artificial Intelligence, and Reliability. Science and Engineering Ethics, 26(5), 2749–2767. https://doi.org/10.1007/s11948-020-00228-y

The Future of Transportation: Ethical, Legal, Social and Economic Impacts of Self-driving Vehicles in the Year 2025

Science and Engineering Ethics / Sep 03, 2019

Ryan, M. (2019). The Future of Transportation: Ethical, Legal, Social and Economic Impacts of Self-driving Vehicles in the Year 2025. Science and Engineering Ethics, 26(3), 1185–1208. https://doi.org/10.1007/s11948-019-00130-2

Artificial intelligence for human flourishing – Beyond principles for machine learning

Journal of Business Research / Jan 01, 2021

Stahl, B. C., Andreou, A., Brey, P., Hatzakis, T., Kirichenko, A., Macnish, K., Laulhé Shaelou, S., Patel, A., Ryan, M., & Wright, D. (2021). Artificial intelligence for human flourishing – Beyond principles for machine learning. Journal of Business Research, 124, 374–388. https://doi.org/10.1016/j.jbusres.2020.11.030

Research and Practice of AI Ethics: A Case Study Approach Juxtaposing Academic Discourse with Organisational Reality

Science and Engineering Ethics / Mar 08, 2021

Ryan, M., Antoniou, J., Brooks, L., Jiya, T., Macnish, K., & Stahl, B. (2021). Research and Practice of AI Ethics: A Case Study Approach Juxtaposing Academic Discourse with Organisational Reality. Science and Engineering Ethics, 27(2). https://doi.org/10.1007/s11948-021-00293-x

The Ethical Balance of Using Smart Information Systems for Promoting the United Nations’ Sustainable Development Goals

Sustainability / Jun 12, 2020

Ryan, M., Antoniou, J., Brooks, L., Jiya, T., Macnish, K., & Stahl, B. (2020). The Ethical Balance of Using Smart Information Systems for Promoting the United Nations’ Sustainable Development Goals. Sustainability, 12(12), 4826. https://doi.org/10.3390/su12124826

The ethics of dietary apps: Technology, health, and the capability approach

Technology in Society / Feb 01, 2022

Ryan, M. (2022). The ethics of dietary apps: Technology, health, and the capability approach. Technology in Society, 68, 101873. https://doi.org/10.1016/j.techsoc.2022.101873

Lessons from Preventive Medicine for the Precautionary Principle and Ecosystem Health

Ecosystem Health / Jun 01, 2000

Calver, M. C. (2000). Lessons from Preventive Medicine for the Precautionary Principle and Ecosystem Health. Ecosystem Health, 6(2), 99–107. https://doi.org/10.1046/j.1526-0992.2000.00010.x

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Anindya Ghose

Heinz Riehl Chair Professor of Business, NYU Stern

Most Relevant Research Interests

Digital Marketing

Management Information Systems

Management Science and Operations Research

Library and Information Sciences

Other Research Interests (15)

And 10 more

About

Dr. Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University Stern School of Business. His research interests are in the areas of IT-enabled platforms, services and products, including mobile apps, social media, digital marketplaces, and big data analytics. He has also done work on understanding consumer behavior in digital environments. He has published over 130 papers in academic journals and has been honored with several best paper awards. He has also served on the editorial boards of several journals, including Management Science, Information Systems Research, and MIS Quarterly. He is a Fellow of the Institute for Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM).

Most Relevant Publications (45+)

86 total publications

Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets

Information Systems Research / Sep 01, 2008

Forman, C., Ghose, A., & Wiesenfeld, B. (2008). Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets. Information Systems Research, 19(3), 291–313. https://doi.org/10.1287/isre.1080.0193

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Management Science / Aug 01, 2011

Archak, N., Ghose, A., & Ipeirotis, P. G. (2011). Deriving the Pricing Power of Product Features by Mining Consumer Reviews. Management Science, 57(8), 1485–1509. https://doi.org/10.1287/mnsc.1110.1370

An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets

Information Systems Research / Sep 01, 2013

Burtch, G., Ghose, A., & Wattal, S. (2013). An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets. Information Systems Research, 24(3), 499–519. https://doi.org/10.1287/isre.1120.0468

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

Management Science / Oct 01, 2009

Ghose, A., & Yang, S. (2009). An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets. Management Science, 55(10), 1605–1622. https://doi.org/10.1287/mnsc.1090.1054

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content

Marketing Science / May 01, 2012

Ghose, A., Ipeirotis, P. G., & Li, B. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493–520. https://doi.org/10.1287/mksc.1110.0700

Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live

Management Science / Jan 01, 2009

Forman, C., Ghose, A., & Goldfarb, A. (2009). Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live. Management Science, 55(1), 47–57. https://doi.org/10.1287/mnsc.1080.0932

How Is the Mobile Internet Different? Search Costs and Local Activities

Information Systems Research / Sep 01, 2013

Ghose, A., Goldfarb, A., & Han, S. P. (2013). How Is the Mobile Internet Different? Search Costs and Local Activities. Information Systems Research, 24(3), 613–631. https://doi.org/10.1287/isre.1120.0453

Putting one-to-one marketing to work: Personalization, customization, and choice

Marketing Letters / Sep 16, 2008

Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3–4), 305–321. https://doi.org/10.1007/s11002-008-9056-z

Cultural Differences and Geography as Determinants of Online Prosocial Lending

MIS Quarterly / Jan 01, 2014

Burtch, G., Ghose, A., & Wattal, S. (2014). Cultural Differences and Geography as Determinants of Online Prosocial Lending. MIS Quarterly, 38(3), 773–794. https://doi.org/10.25300/misq/2014/38.3.07

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Marketing Science / Jul 01, 2010

Yang, S., & Ghose, A. (2010). Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? Marketing Science, 29(4), 602–623. https://doi.org/10.1287/mksc.1090.0552

The Economic Incentives for Sharing Security Information

Information Systems Research / Jun 01, 2005

Gal-Or, E., & Ghose, A. (2005). The Economic Incentives for Sharing Security Information. Information Systems Research, 16(2), 186–208. https://doi.org/10.1287/isre.1050.0053

Estimating Demand for Mobile Applications in the New Economy

Management Science / Jun 01, 2014

Ghose, A., & Han, S. P. (2014). Estimating Demand for Mobile Applications in the New Economy. Management Science, 60(6), 1470–1488. https://doi.org/10.1287/mnsc.2014.1945

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science / Mar 01, 2016

Andrews, M., Luo, X., Fang, Z., & Ghose, A. (2016). Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. Marketing Science, 35(2), 218–233. https://doi.org/10.1287/mksc.2015.0905

Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact

Information Systems Research / Mar 01, 2006

Ghose, A., Smith, M. D., & Telang, R. (2006). Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact. Information Systems Research, 17(1), 3–19. https://doi.org/10.1287/isre.1050.0072

An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet

Management Science / Sep 01, 2011

Ghose, A., & Han, S. P. (2011). An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet. Management Science, 57(9), 1671–1691. https://doi.org/10.1287/mnsc.1110.1350

The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment

Management Science / May 01, 2015

Burtch, G., Ghose, A., & Wattal, S. (2015). The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment. Management Science, 61(5), 949–962. https://doi.org/10.1287/mnsc.2014.2069

Personalized Pricing and Quality Differentiation

Management Science / Jul 01, 2005

Choudhary, V., Ghose, A., Mukhopadhyay, T., & Rajan, U. (2005). Personalized Pricing and Quality Differentiation. Management Science, 51(7), 1120–1130. https://doi.org/10.1287/mnsc.1050.0383

Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue

Management Science / Jul 01, 2014

Ghose, A., Ipeirotis, P. G., & Li, B. (2014). Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue. Management Science, 60(7), 1632–1654. https://doi.org/10.1287/mnsc.2013.1828

Internet Exchanges for Used Goods: An Empirical Analysis of Trade Patterns and Adverse Selection

MIS Quarterly / Jan 01, 2009

Ghose. (2009). Internet Exchanges for Used Goods: An Empirical Analysis of Trade Patterns and Adverse Selection. MIS Quarterly, 33(2), 263. https://doi.org/10.2307/20650292

Battle of the Channels: The Impact of Tablets on Digital Commerce

Management Science / May 01, 2017

Xu, K., Chan, J., Ghose, A., & Han, S. P. (2017). Battle of the Channels: The Impact of Tablets on Digital Commerce. Management Science, 63(5), 1469–1492. https://doi.org/10.1287/mnsc.2015.2406

Internet's Dirty Secret: Assessing the Impact of Online Intermediaries on HIV Transmission

MIS Quarterly / Apr 04, 2014

Chan, J., & Ghose, A. (2014). Internet’s Dirty Secret: Assessing the Impact of Online Intermediaries on HIV Transmission. MIS Quarterly, 38(4), 955–976. https://doi.org/10.25300/misq/2014/38.4.01

Secret Admirers: An Empirical Examination of Information Hiding and Contribution Dynamics in Online Crowdfunding

Information Systems Research / Sep 01, 2016

Burtch, G., Ghose, A., & Wattal, S. (2016). Secret Admirers: An Empirical Examination of Information Hiding and Contribution Dynamics in Online Crowdfunding. Information Systems Research, 27(3), 478–496. https://doi.org/10.1287/isre.2016.0642

A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media

Management Science / Dec 01, 2015

Huang, Y., Singh, P. V., & Ghose, A. (2015). A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media. Management Science, 61(12), 2825–2844. https://doi.org/10.1287/mnsc.2014.2125

Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior

MIS Quarterly / Apr 04, 2016

Ghose, A., & Todri-Adamopoulos, V. (2016). Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior. MIS Quarterly, 40(4), 889–910. https://doi.org/10.25300/misq/2016/40.4.05

How do firms make money selling digital goods online?

Marketing Letters / Jun 24, 2014

Lambrecht, A., Goldfarb, A., Bonatti, A., Ghose, A., Goldstein, D. G., Lewis, R., Rao, A., Sahni, N., & Yao, S. (2014). How do firms make money selling digital goods online? Marketing Letters, 25(3), 331–341. https://doi.org/10.1007/s11002-014-9310-5

The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms

Information Systems Research / Sep 01, 2018

Adamopoulos, P., Ghose, A., & Todri, V. (2018). The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms. Information Systems Research, 29(3), 612–640. https://doi.org/10.1287/isre.2017.0768

The Internet and Racial Hate Crimes: Offline Spillovers from Online Access

MIS Quarterly / Feb 02, 2016

Chan, J., Ghose, A., & Seamans, R. (2016). The Internet and Racial Hate Crimes: Offline Spillovers from Online Access. MIS Quarterly, 40(2), 381–403. https://doi.org/10.25300/misq/2016/40.2.05

Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets

Information Systems Research / Jun 01, 2011

Ghose, A., & Yao, Y. (2011). Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets. Information Systems Research, 22(2), 269–288. https://doi.org/10.1287/isre.1090.0252

Mobile Targeting Using Customer Trajectory Patterns

Management Science / Nov 01, 2019

Ghose, A., Li, B., & Liu, S. (2019). Mobile Targeting Using Customer Trajectory Patterns. Management Science, 65(11), 5027–5049. https://doi.org/10.1287/mnsc.2018.3188

Effect of Electronic Secondary Markets on the Supply Chain

Journal of Management Information Systems / Nov 01, 2005

GHOSE, A., TELANG, R., & KRISHNAN, R. (2005). Effect of Electronic Secondary Markets on the Supply Chain. Journal of Management Information Systems, 22(2), 91–120. https://doi.org/10.1080/07421222.2005.11045853

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Journal of Marketing / Nov 04, 2020

Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2020). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810

The Impact of Internet Referral Services on a Supply Chain

Information Systems Research / Sep 01, 2007

Ghose, A., Mukhopadhyay, T., & Rajan, U. (2007). The Impact of Internet Referral Services on a Supply Chain. Information Systems Research, 18(3), 300–319. https://doi.org/10.1287/isre.1070.0130

Creation ethics: reproduction, genetics, and quality of life

Choice Reviews Online / Nov 01, 2012

Creation ethics: reproduction, genetics, and quality of life. (2012). Choice Reviews Online, 50(03), 50-1495-50–1495. https://doi.org/10.5860/choice.50-1495

Personalized Pricing and Quality Customization

Journal of Economics & Management Strategy / Dec 01, 2009

Ghose, A., & Huang, K.-W. (2009). Personalized Pricing and Quality Customization. Journal of Economics & Management Strategy, 18(4), 1095–1135. https://doi.org/10.1111/j.1530-9134.2009.00239.x

The EconoMining project at NYU: Studying the economic value of user-generated content on the internet

Journal of Revenue and Pricing Management / Mar 01, 2009

Ghose, A., & Ipeirotis, P. (2009). The EconoMining project at NYU: Studying the economic value of user-generated content on the internet. Journal of Revenue and Pricing Management, 8(2–3), 241–246. https://doi.org/10.1057/rpm.2008.56

Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel

Information Systems Research / Mar 01, 2020

Todri, V., Ghose, A., & Singh, P. V. (2020). Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel. Information Systems Research, 31(1), 102–125. https://doi.org/10.1287/isre.2019.0877

The Interplay Between Online Reviews and Physician Demand: An Empirical Investigation

Management Science / Dec 01, 2021

Xu, Y., Armony, M., & Ghose, A. (2021). The Interplay Between Online Reviews and Physician Demand: An Empirical Investigation. Management Science, 67(12), 7344–7361. https://doi.org/10.1287/mnsc.2020.3879

The Digital Sin City: An Empirical Study of Craigslist’s Impact on Prostitution Trends

Information Systems Research / Mar 01, 2019

Chan, J., Mojumder, P., & Ghose, A. (2019). The Digital Sin City: An Empirical Study of Craigslist’s Impact on Prostitution Trends. Information Systems Research, 30(1), 219–238. https://doi.org/10.1287/isre.2018.0799

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Information Systems Research / Mar 01, 2019

Ghose, A., Kwon, H. E., Lee, D., & Oh, W. (2019). Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps. Information Systems Research, 30(1), 154–174. https://doi.org/10.1287/isre.2018.0792

Modeling Consumer Footprints on Search Engines: An Interplay with Social Media

Management Science / Mar 01, 2019

Ghose, A., Ipeirotis, P. G., & Li, B. (2019). Modeling Consumer Footprints on Search Engines: An Interplay with Social Media. Management Science, 65(3), 1363–1385. https://doi.org/10.1287/mnsc.2017.2991

Empowering Patients Using Smart Mobile Health Platforms: Evidence of a Randomized Field Experiment

MIS Quarterly / Feb 15, 2022

Ghose, A., Guo, X., Li, B., & Dang, Y. (2022). Empowering Patients Using Smart Mobile Health Platforms: Evidence of a Randomized Field Experiment. MIS Quarterly, 46(1), 151–192. https://doi.org/10.25300/misq/2022/16201

A Structural Analysis of the Role of Superstars in Crowdsourcing Contests

Information Systems Research / Mar 01, 2019

Zhang, S., Singh, P. V., & Ghose, A. (2019). A Structural Analysis of the Role of Superstars in Crowdsourcing Contests. Information Systems Research, 30(1), 15–33. https://doi.org/10.1287/isre.2017.0767

Research Commentary—Sponsored Search and Market Efficiency

Information Systems Research / Dec 01, 2010

Dhar, V., & Ghose, A. (2010). Research Commentary—Sponsored Search and Market Efficiency. Information Systems Research, 21(4), 760–772. https://doi.org/10.1287/isre.1100.0315

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Journal of Management Information Systems / Apr 02, 2020

Molitor, D., Spann, M., Ghose, A., & Reichhart, P. (2020). Effectiveness of Location-Based Advertising and the Impact of Interface Design. Journal of Management Information Systems, 37(2), 431–456. https://doi.org/10.1080/07421222.2020.1759922

Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process

Information Systems Research / Mar 01, 2021

Adamopoulos, P., Todri, V., & Ghose, A. (2021). Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process. Information Systems Research, 32(1), 238–267. https://doi.org/10.1287/isre.2020.0962

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Tensie Whelan

Director, Center for Sustainable Business - NYU Stern School of Business

Most Relevant Research Interests

Management, Monitoring, Policy and Law

Health, Toxicology and Mutagenesis

Other Research Interests (17)

sustainability

Nature and Landscape Conservation

Pollution

Water Science and Technology

And 12 more

About

Tensie Whelan is the Director of the NYU Stern Center for Sustainable Business, where she is bringing her 25 years of experience working on local, national and international sustainability issues to engage businesses in proactive and innovative mainstreaming of sustainability. Tensie has been recognized by Ethisphere as one of the 100 Most Influential People in Business Ethics and was a Citi Fellow in Leadership and Ethics at NYU Stern. Her research interests include ESG investing and sustainable business.

Most Relevant Publications (3+)

35 total publications

Nature Tourism

Environmental Conservation / Jan 01, 1988

Whelan, H. (1988). Nature Tourism. Environmental Conservation, 15(2), 182–182. https://doi.org/10.1017/s0376892900029106

Existence inductive theory building to study coordination failures in sustainable beef production

Journal of Cleaner Production / Sep 01, 2020

Zeidan, R., Van Holt, T., & Whelan, T. (2020). Existence inductive theory building to study coordination failures in sustainable beef production. Journal of Cleaner Production, 267, 122137. https://doi.org/10.1016/j.jclepro.2020.122137

The cultural consensus of sustainability‐driven innovation: Strategies for success

Business Strategy and the Environment / Jul 23, 2020

Van Holt, T., Statler, M., Atz, U., Whelan, T., Loggerenberg, M., & Cebulla, J. (2020). The cultural consensus of sustainability‐driven innovation: Strategies for success. Business Strategy and the Environment, 29(8), 3399–3409. Portico. https://doi.org/10.1002/bse.2584

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Dan Baack

Denver, Colorado, United States of America

Professor at the University of Denver

Most Relevant Research Interests

Management Information Systems

Other Research Interests (17)

Information processing

culture

and international marketing

Communication

Computer Networks and Communications

And 12 more

About

Dan Baack is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity.

Most Relevant Publications (24+)

40 total publications

RECALL AND PERSUASION: Does Creative Advertising Matter?

Journal of Advertising / Nov 01, 2005

Till, B. D., & Baack, D. W. (2005). RECALL AND PERSUASION: Does Creative Advertising Matter? Journal of Advertising, 34(3), 47–57. https://doi.org/10.1080/00913367.2005.10639201

Culture and web communications

Journal of Business Research / Mar 01, 2007

Baack, D. W., & Singh, N. (2007). Culture and web communications. Journal of Business Research, 60(3), 181–188. https://doi.org/10.1016/j.jbusres.2006.11.002

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Journal of Advertising / Dec 01, 2008

Baack, D. W., Wilson, R. T., & Till, B. D. (2008). Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media. Journal of Advertising, 37(4), 85–94. https://doi.org/10.2753/joa0091-3367370407

Adaptation of cultural content: evidence from B2C e‐commerce firms

European Journal of Marketing / Jan 01, 2005

Singh, N., Kumar, V., & Baack, D. (2005). Adaptation of cultural content: evidence from B2C e‐commerce firms. European Journal of Marketing, 39(1/2), 71–86. https://doi.org/10.1108/03090560510572025

Strategic brand association maps: developing brand insight

Journal of Product & Brand Management / Apr 19, 2011

Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: developing brand insight. Journal of Product & Brand Management, 20(2), 92–100. https://doi.org/10.1108/10610421111121080

Advertising to businesses: Does creativity matter?

Industrial Marketing Management / May 01, 2016

Baack, D. W., Wilson, R. T., van Dessel, M. M., & Patti, C. H. (2016). Advertising to businesses: Does creativity matter? Industrial Marketing Management, 55, 169–177. https://doi.org/10.1016/j.indmarman.2015.10.001

Creativity, attention and the memory for brands: an outdoor advertising field study

International Journal of Advertising / Feb 03, 2015

Wilson, R. T., Baack, D. W., & Till, B. D. (2015). Creativity, attention and the memory for brands: an outdoor advertising field study. International Journal of Advertising, 34(2), 232–261. https://doi.org/10.1080/02650487.2014.996117

The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach

Journal of International Management / Dec 01, 2011

Parente, R. C., Baack, D. W., & Hahn, E. D. (2011). The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach. Journal of International Management, 17(4), 278–290. https://doi.org/10.1016/j.intman.2011.08.001

Meta-analysis of cultural differences: Another slice at the apple

International Business Review / Oct 01, 2008

Magnusson, P., Baack, D. W., Zdravkovic, S., Staub, K. M., & Amine, L. S. (2008). Meta-analysis of cultural differences: Another slice at the apple. International Business Review, 17(5), 520–532. https://doi.org/10.1016/j.ibusrev.2008.04.003

Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation

Journal of International Business Studies / Jul 09, 2015

Baack, D. W., Dow, D., Parente, R., & Bacon, D. R. (2015). Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation. Journal of International Business Studies, 46(8), 938–959. https://doi.org/10.1057/jibs.2015.19

Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams

Journal of International Management / Dec 01, 2019

Taras, V., Baack, D., Caprar, D., Dow, D., Froese, F., Jimenez, A., & Magnusson, P. (2019). Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams. Journal of International Management, 25(4), 100689. https://doi.org/10.1016/j.intman.2019.100689

Improving integrated marketing communications practices: A comparison of objectives and results

Journal of Marketing Communications / Apr 23, 2015

Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2015). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications, 23(4), 351–370. https://doi.org/10.1080/13527266.2015.1027251

Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising

Journal of International Marketing / Jun 01, 2012

Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023

Culturally Customizing Websites for U.S. Hispanic Online Consumers

Journal of Advertising Research / Jun 01, 2008

Singh, N., Baack, D. W., Pereira, A., & Baack, D. (2008). Culturally Customizing Websites for U.S. Hispanic Online Consumers. Journal of Advertising Research, 48(2), 224–234. https://doi.org/10.2501/s0021849908080264

Are multinationals localizing their web sites?

International Journal of Commerce and Management / Sep 07, 2010

Singh, N., Baack, D. W., & Bott, J. P. (2010). Are multinationals localizing their web sites? International Journal of Commerce and Management, 20(3), 258–267. https://doi.org/10.1108/10569211011076947

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Psychology & Marketing / Sep 06, 2013

Chen, A. C.-H., Chang, R. Y.-H., Besherat, A., & Baack, D. W. (2013). Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation. Psychology & Marketing, 30(10), 850–860. Portico. https://doi.org/10.1002/mar.20650

Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising

Journal of International Marketing / Jun 01, 2012

The role of psychic distance in entry mode decisions: Magnifying the threat of opportunism or increasing the need for local knowledge?

Global Strategy Journal / May 22, 2018

Dow, D., Baack, D., & Parente, R. (2018). The role of psychic distance in entry mode decisions: Magnifying the threat of opportunism or increasing the need for local knowledge? Global Strategy Journal, 10(2), 309–334. Portico. https://doi.org/10.1002/gsj.1309

Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy

Journal of Promotion Management / Oct 20, 2014

Lee, S., & Baack, D. W. (2014). Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy. Journal of Promotion Management, 20(5), 521–536. https://doi.org/10.1080/10496491.2014.946203

Finding disseminators via electronic word of mouth message for effective marketing communications

Decision Support Systems / Nov 01, 2014

Bao, T., & Chang, T. S. (2014). Finding disseminators via electronic word of mouth message for effective marketing communications. Decision Support Systems, 67, 21–29. https://doi.org/10.1016/j.dss.2014.07.006

An Exploration of Advertorials Used to Attract Foreign Direct Investment

Journal of Current Issues & Research in Advertising / Feb 01, 2019

Wilson, R. T., & Baack, D. W. (2019). An Exploration of Advertorials Used to Attract Foreign Direct Investment. Journal of Current Issues & Research in Advertising, 41(1), 36–53. https://doi.org/10.1080/10641734.2018.1557090

Culturally Customizing Websites for Immigrant Communities in the United States

Journal of Promotion Management / Jan 01, 2013

Baack, D. W., Singh, N., & Baack, D. (2013). Culturally Customizing Websites for Immigrant Communities in the United States. Journal of Promotion Management, 19(1), 38–53. https://doi.org/10.1080/10496491.2012.715125

The Invisible Racialized Minority Entrepreneur: Using White Solipsism to Explain the White Space

Journal of Business Ethics / Dec 28, 2022

Garcia, R., & Baack, D. W. (2022). The Invisible Racialized Minority Entrepreneur: Using White Solipsism to Explain the White Space. Journal of Business Ethics. https://doi.org/10.1007/s10551-022-05308-6

Coordinating decentralized research and development laboratories: A survey analysis

Journal of International Management / Jun 01, 2011

Manolopoulos, D., Söderquist, K. E., & Pearce, R. (2011). Coordinating decentralized research and development laboratories: A survey analysis. Journal of International Management, 17(2), 114–129. https://doi.org/10.1016/j.intman.2010.09.012

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Dr. James C. Kaufman

Professor at University of Connecticut, Expert in Creativity

Most Relevant Research Interests

Creativity

Organizational Behavior and Human Resource Management